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- Tasks: Lead the development of a comprehensive communications strategy in a dynamic healthcare environment.
- Company: Join a values-led healthcare organisation focused on modern, inclusive communication.
- Benefits: Enjoy a collaborative culture and the chance to shape NHS transformation.
- Why this job: Make a real impact by aligning messaging with system-wide changes and engaging diverse audiences.
- Qualifications: Expertise in stakeholder engagement, digital strategy, and team leadership required.
- Other info: Immediate availability needed; minimum 3 days per week in the office.
The predicted salary is between 43200 - 72000 £ per year.
VMA GROUP’s client, a values-led healthcare organisation, is seeking a Head of Communications and Engagement to lead the development and delivery of a comprehensive communications strategy. This strategic and hands-on leadership role is ideal for someone who thrives in dynamic environments and wants to shape organisational communication during NHS transformation. The candidate should have expertise in stakeholder engagement, internal and external communications, digital strategy, and team leadership. The role requires immediate availability and a minimum of 3 days per week presence in the office. The Opportunity This position is pivotal in fostering a modern, inclusive approach to communications, emphasizing collaboration, clarity, and community. As services move towards integrated, neighbourhood-focused care, the Head of Communications and Engagement will ensure messaging aligns with system-wide changes and resonates with NHS partners, GPs, staff, and patients. The candidate should be capable of strategic thinking and operational delivery, managing a small team while building strong partnerships internally and externally. Key Responsibilities Strategic Leadership & Brand Management Develop a compelling brand and communications strategy aligned with organisational goals. Translate complex service and system developments into clear messages for diverse audiences. Act as brand guardian, ensuring consistency across all channels. Promote achievements and impact through storytelling, media relations, and awards. Stakeholder Engagement & Communications Build and nurture relationships with internal teams, NHS partners, patient groups, and the healthcare ecosystem. Develop and maintain CRM and stakeholder engagement frameworks. Plan and deliver inclusive engagement activities supporting service transformation. Oversee media relations, crisis communications, and PR activities. Collaborate with HR and leadership to ensure staff communications are timely and inclusive. Digital, PR & Content Strategy Oversee digital channels including website, intranet, and social media. Ensure content is audience-centred, relevant, and high-quality. Drive digital communication innovation and use analytics for improvement. Campaigns & Programme Delivery Lead planning and execution of health awareness and social marketing campaigns. Monitor and report on campaign effectiveness with KPIs and evaluation frameworks. Team Leadership & Operational Oversight Manage and support a small communications team, fostering a collaborative culture. Provide guidance and quality control for all outputs. Ensure timely delivery of materials and campaigns aligned with strategic priorities. Monitoring & Evaluation Use insight tools and metrics to evaluate communication effectiveness. Report regularly to senior leaders and governance bodies on progress and risks. Refine strategies based on data and feedback. #J-18808-Ljbffr
Contact Detail:
VMA Direct. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Communications & Engagement
✨Tip Number 1
Network with professionals in the healthcare communications field. Attend industry events or webinars to connect with potential colleagues and stakeholders who can provide insights into the role and organisation.
✨Tip Number 2
Familiarise yourself with current NHS transformation initiatives and how they impact communication strategies. This knowledge will help you demonstrate your understanding of the sector during discussions.
✨Tip Number 3
Prepare to discuss your experience in stakeholder engagement and team leadership. Be ready to share specific examples of how you've successfully managed communications in dynamic environments.
✨Tip Number 4
Showcase your digital strategy skills by being aware of the latest trends in digital communication. Highlight any innovative campaigns you've led that utilised digital channels effectively.
We think you need these skills to ace Interim Head of Communications & Engagement
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Head of Communications & Engagement position. Tailor your application to highlight your relevant experience in strategic leadership, stakeholder engagement, and digital strategy.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for healthcare communications and your ability to lead in dynamic environments. Use specific examples from your past experiences that demonstrate your skills in managing teams and developing effective communication strategies.
Highlight Relevant Experience: In your CV, focus on showcasing your expertise in internal and external communications, as well as any experience you have with NHS transformation or similar healthcare settings. Be sure to include metrics or outcomes from previous roles to illustrate your impact.
Showcase Your Digital Skills: Given the emphasis on digital strategy in this role, make sure to highlight your experience with digital channels, content creation, and analytics. Mention any successful campaigns you've led and how you used data to drive improvements.
How to prepare for a job interview at VMA Direct.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and implementing communication strategies. Be ready to provide examples of how you've translated complex information into clear messages for diverse audiences, especially in a healthcare context.
✨Demonstrate Stakeholder Engagement Skills
Highlight your ability to build and maintain relationships with various stakeholders. Share specific instances where you successfully engaged with internal teams, NHS partners, or patient groups to foster collaboration and support service transformation.
✨Emphasise Digital Savvy
Given the role's focus on digital strategy, be prepared to discuss your experience with digital channels and content creation. Mention any innovative approaches you've taken to enhance audience engagement through social media or websites.
✨Exhibit Team Leadership Experience
Talk about your leadership style and how you've managed teams in the past. Provide examples of how you've fostered a collaborative culture and ensured quality control in communications outputs, as this will be crucial for the role.
