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- Tasks: Lead and grow our paid performance marketing, focusing on Google Ads and campaign strategy.
- Company: Join a heritage tech platform experiencing exciting growth with new investment.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and impactful project leadership.
- Why this job: Make a real impact in a supportive team that values diversity and data-driven thinking.
- Qualifications: 5-10 years in performance marketing with expertise in Google Ads and multi-channel campaigns.
- Other info: Ideal for those passionate about shaping the future of a beloved platform.
The predicted salary is between 72000 - 84000 ÂŁ per year.
This heritage tech platform has recently received significant new PE investment and is now onto a new and exciting chapter of growth. It’s an exciting time to jump on board, and my client is looking for someone just as enthusiastic to help shape the future. If you’re passionate about performance marketing and ready to make a real impact, this might be the perfect role for you.
As the new Head of Performance Marketing, you’ll be at the heart of our growth strategy. We’re talking hands-on leadership—especially when it comes to Google Ads and our digital strategies.
What You’ll Be Doing
- Leading the Charge: Own and grow our paid performance marketing, with a strong focus on Google Ads.
- Getting Stuck In: Roll up your sleeves and lead campaign strategy and execution—everything from keyword targeting to bidding and optimisation.
- Making Data Your Superpower: Use campaign data and user insights to tweak, test, and improve for maximum impact.
- Team Player Mode: Collaborate with Marketing, Product, Ops, and Data to align goals and drive results.
- Strategic Thinking: Build a long-term vision for performance marketing, while staying hands-on and practical in the day-to-day.
- Trying New Things: Experiment, A/B test, automate, and explore smart targeting to keep us ahead of the game.
Ideal background
- A solid background in performance marketing with deep expertise in Google Ads (Search, Display, and Shopping).
- 5-10 years performance marketing experience.
- Prior experience of working within a tech scale-up, marketplace/tech platform or similar. B2C experience preferred.
- Analytical and technical know-how when it comes to campaign optimisation, bidding, and conversion tracking.
- Great with tools like Google Analytics, attribution models, and A/B testing frameworks.
- Experience running multi-channel digital campaigns (think Google, Meta, programmatic—you name it).
Benefits include:
- Competitive salary, bonus and benefits that reflect your impact.
- Flexible, hybrid working options to suit your lifestyle.
- A chance to lead high-impact projects that shape the future of a beloved platform.
- A welcoming, supportive team that values openness, diversity, and data-driven thinking.
Head of Performance Marketing employer: VMA Direct.
Contact Detail:
VMA Direct. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Google Ads. Being able to discuss recent changes or innovations during your interview will show your passion and expertise in the field.
✨Tip Number 2
Prepare to share specific examples of successful campaigns you've led in the past. Highlight your hands-on experience with campaign strategy, execution, and optimisation to demonstrate your capability for this role.
✨Tip Number 3
Network with professionals in the tech scale-up space. Engaging with others in the industry can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Showcase your analytical skills by discussing how you've used data to drive decisions in previous roles. Be ready to explain your approach to A/B testing and how it has led to improved campaign performance.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially with Google Ads. Use specific metrics and achievements to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, particularly your hands-on experience in campaign strategy and execution.
Showcase Analytical Skills: Emphasise your analytical abilities in your application. Mention specific tools you’ve used, like Google Analytics or A/B testing frameworks, and provide examples of how you've used data to drive marketing decisions.
Highlight Team Collaboration: Since the role requires collaboration with various teams, include examples in your application that showcase your ability to work cross-functionally. This could be projects where you aligned marketing goals with product or operations teams.
How to prepare for a job interview at VMA Direct.
✨Showcase Your Google Ads Expertise
Make sure to highlight your deep knowledge of Google Ads during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your hands-on experience and ability to lead performance marketing efforts.
✨Emphasise Data-Driven Decision Making
Since the role requires making data your superpower, come equipped with examples of how you've used data to optimise campaigns. Discuss your familiarity with tools like Google Analytics and how you've applied insights to improve performance. This will show that you're not just a creative thinker but also an analytical one.
✨Demonstrate Team Collaboration Skills
The position involves working closely with various teams, so be ready to share experiences where you've successfully collaborated with others. Highlight instances where your teamwork led to improved campaign outcomes or innovative solutions, showcasing your ability to align goals across departments.
✨Be Ready to Discuss Strategic Vision
Prepare to articulate your long-term vision for performance marketing. Think about how you would approach building a strategy that aligns with the company's growth objectives. This will illustrate your strategic thinking capabilities and your readiness to contribute to the company's future.
