At a Glance
- Tasks: Lead product marketing strategies and connect with customers through compelling storytelling.
- Company: Join Vixio, a pioneering RegTech SaaS company transforming regulatory intelligence.
- Benefits: Competitive salary, innovative work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and category leadership.
- Why this job: Make a real impact in a fast-paced industry while shaping the future of compliance.
- Qualifications: 8+ years in B2B SaaS product marketing with strong communication and analytical skills.
The predicted salary is between 80000 - 100000 € per year.
At Vixio, we’re disrupting and building the future of regulatory intelligence. We are a pioneering RegTech SaaS company helping global organisations turn regulatory complexity into competitive advantage. Our platforms combine automation, AI‑enhanced insights and deep regulatory expertise to deliver real-time regulatory intelligence and foresight. Through powerful tools, intelligent alerts and workflow automation, Vixio enables compliance teams to move beyond manual research and spreadsheets – empowering them to anticipate change, act faster and make confident strategic decisions. Trusted by some of the world’s leading brands, across Payments, Banking and Gambling, our solutions provide actionable regulatory intelligence across more than 180 jurisdictions, helping organisations navigate risk, unlock new markets and stay ahead in rapidly evolving industries.
The Role: As Head of Product Marketing, you’ll be the voice of our products and the bridge between Product, Marketing and Commercial teams defining how Vixio’s solutions show up in the market and how we connect with our customers. You’ll define differentiated positioning, pricing and go‑to‑market motions; lead launches and competitive strategy; amplify sales productivity; and influence the product roadmap with deep market, customer and competitor insight. Your mission is to ensure that every product story Vixio tells is clear, compelling, and commercially powerful. You’ll guide the creation of product content, from sales collateral to thought leadership, ensuring every asset communicates value clearly and consistently. You’ll also lead customer‑facing product communications, crafting launch messaging, release updates and value‑based content that keeps customers informed and excited about what’s new. You’ll work closely with the Chief Product Officer and Product team to ensure market insights, customer feedback and messaging directly inform roadmap decisions. You’ll combine analytical thinking with creative storytelling, translating complex product capabilities into customer value and market impact. Working closely with Product, Sales and Marketing, you’ll design go‑to‑market strategies that resonate with our key buyer personas and accelerate growth across multiple regions.
If you’re a strategic thinker, confident communicator and proactive “starter‑finisher” who thrives on connecting data, narrative and commercial outcomes, this is your opportunity to make a lasting impact at the centre of Vixio’s growth engine.
Key Responsibilities:
- Define the story: Translate complex product features into clear, benefit‑driven messaging that connects emotionally and rationally with our target audience.
- Own positioning and differentiation: Develop market segmentation, messaging frameworks and competitive positioning that highlight Vixio’s unique value and category leadership.
- Lead product and feature launches: Plan and execute high‑impact launches that generate awareness, drive adoption and strengthen customer engagement, from pre‑launch strategy through post‑launch analysis.
- Drive customer marketing for product adoption: Collaborate with Sales and Customer Success to deliver targeted launch communications, onboarding assets and nurture sequences that increase adoption and advocacy.
- Design go‑to‑market (GTM) plans: Build and deliver GTM strategies for new products, features and market expansions, aligning with Product, Sales and Marketing on target personas, channels and success metrics.
- Enable the sales team: Equip Sales with the tools, collateral and training they need to communicate value, handle objections and close deals effectively.
- Drive pricing and packaging strategy: Collaborate with Product and Commercial teams and Senior Leadership to develop pricing models and packages that reflect customer value and support revenue growth.
- Lead competitive intelligence: Continuously analyse competitors, market shifts and customer needs to shape Vixio’s positioning and inform strategic decisions.
- Shape category leadership: Develop narratives and thought leadership that define and elevate the regulatory intelligence and change management category, positioning Vixio as the trusted global leader.
- Measure and optimise impact: Work with the Head of Marketing Operations to track and analyse performance of messaging, launches and GTM plans; use data to refine positioning and inform future strategies.
- Collaborate across teams: Work hand‑in‑hand with Product, Marketing and Commercial leaders to ensure a consistent voice from market insight through to customer success.
Skills & Qualifications:
- 8+ years of B2B SaaS product marketing experience, ideally within financial services, compliance or technology sectors.
- Proven track record of developing successful go‑to‑market strategies and executing high‑impact product launches.
- Exceptional communication and storytelling skills – you can turn technical product features into simple, powerful narratives.
- Deep understanding of market segmentation, pricing strategy and customer personas.
- Experience in building sales enablement frameworks and tools that drive measurable commercial performance.
- Analytical mindset with experience using data and research to guide positioning, messaging and GTM decisions.
- Strong collaboration skills with the ability to work effectively across Product, Sales, Marketing and Leadership teams.
- Excellent project management and organisational skills; able to juggle multiple priorities with precision.
- Passion for innovation, category creation and bringing new ideas to market.
- Experience working within regulated industries (financial services, gambling, fintech).
- Familiarity with buyer intelligence, product analytics, and customer feedback platforms.
- Exposure to AI, automation or data‑driven SaaS products.
Head of Product Marketing in London employer: VIXIO GamblingCompliance
At Vixio, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration in the RegTech space. Our dynamic work culture fosters creativity and empowers employees to take ownership of their projects, while our commitment to professional development ensures that you have ample opportunities for growth and advancement. Located in a vibrant area, we offer a range of benefits including flexible working arrangements, competitive compensation, and the chance to make a significant impact in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone at Vixio.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can translate complex product features into compelling narratives, just like you'd do at Vixio.
✨Tip Number 3
Prepare for interviews by researching Vixio’s products and market positioning. Be ready to discuss how you would define differentiated messaging and lead product launches. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Vixio team and contributing to our mission.
We think you need these skills to ace Head of Product Marketing in London
Some tips for your application 🫡
Craft Your Story:Just like we do at Vixio, make sure your application tells a compelling story about your experience and skills. Highlight how your background aligns with the role of Head of Product Marketing and how you can bring value to our team.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully executed go-to-market strategies or product launches in the past. We love seeing results!
Tailor Your Application:Make your application specific to us! Research Vixio and mention how your skills can help us disrupt the regulatory intelligence space. Show us that you understand our mission and how you can contribute to it.
Keep It Clear and Concise:We appreciate clarity! Make sure your application is well-structured and easy to read. Avoid jargon unless it’s relevant, and focus on communicating your value clearly. Remember, we want to see your personality shine through!
How to prepare for a job interview at VIXIO GamblingCompliance
✨Know Your Product Inside Out
Before the interview, dive deep into Vixio's products and services. Understand how they work, their unique selling points, and how they stand out in the RegTech space. This knowledge will help you articulate how you can contribute to the product marketing strategy.
✨Craft Your Story
Prepare to share your own narrative that aligns with Vixio’s mission. Highlight your experience in B2B SaaS product marketing, focusing on successful go-to-market strategies and impactful launches. Make sure to connect your past achievements to the role of Head of Product Marketing.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to inform your marketing decisions in the past. Vixio values analytical thinking, so prepare examples where your insights led to successful product positioning or market strategies.
✨Engage with Cross-Functional Collaboration
Since the role requires working closely with various teams, come prepared with examples of how you've successfully collaborated across departments. Discuss how you’ve enabled sales teams or worked with product teams to drive customer engagement and adoption.
