At a Glance
- Tasks: Lead product marketing strategies and connect with customers through compelling storytelling.
- Company: Join Vixio, a pioneering RegTech SaaS company transforming regulatory intelligence.
- Benefits: Competitive salary, innovative work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and category leadership.
- Why this job: Make a real impact in a fast-paced industry while shaping the future of compliance.
- Qualifications: 8+ years in B2B SaaS product marketing with strong communication and analytical skills.
The predicted salary is between 80000 - 100000 € per year.
At Vixio, we’re disrupting and building the future of regulatory intelligence. We are a pioneering RegTech SaaS company helping global organisations turn regulatory complexity into competitive advantage. Our platforms combine automation, AI‑enhanced insights and deep regulatory expertise to deliver real-time regulatory intelligence and foresight. Through powerful tools, intelligent alerts and workflow automation, Vixio enables compliance teams to move beyond manual research and spreadsheets – empowering them to anticipate change, act faster and make confident strategic decisions. Trusted by some of the world’s leading brands, across Payments, Banking and Gambling, our solutions provide actionable regulatory intelligence across more than 180 jurisdictions, helping organisations navigate risk, unlock new markets and stay ahead in rapidly evolving industries.
The Role: As Head of Product Marketing, you’ll be the voice of our products and the bridge between Product, Marketing and Commercial teams defining how Vixio’s solutions show up in the market and how we connect with our customers. You’ll define differentiated positioning, pricing and go‑to‑market motions; lead launches and competitive strategy; amplify sales productivity; and influence the product roadmap with deep market, customer and competitor insight. Your mission is to ensure that every product story Vixio tells is clear, compelling, and commercially powerful. You’ll guide the creation of product content, from sales collateral to thought leadership, ensuring every asset communicates value clearly and consistently. You’ll also lead customer‑facing product communications, crafting launch messaging, release updates and value‑based content that keeps customers informed and excited about what’s new. You’ll work closely with the Chief Product Officer and Product team to ensure market insights, customer feedback and messaging directly inform roadmap decisions. You’ll combine analytical thinking with creative storytelling, translating complex product capabilities into customer value and market impact. Working closely with Product, Sales and Marketing, you’ll design go‑to‑market strategies that resonate with our key buyer personas and accelerate growth across multiple regions.
If you’re a strategic thinker, confident communicator and proactive “starter‑finisher” who thrives on connecting data, narrative and commercial outcomes, this is your opportunity to make a lasting impact at the centre of Vixio’s growth engine.
Key Responsibilities:
- Define the story: Translate complex product features into clear, benefit‑driven messaging that connects emotionally and rationally with our target audience.
- Own positioning and differentiation: Develop market segmentation, messaging frameworks and competitive positioning that highlight Vixio’s unique value and category leadership.
- Lead product and feature launches: Plan and execute high‑impact launches that generate awareness, drive adoption and strengthen customer engagement, from pre‑launch strategy through post‑launch analysis.
- Drive customer marketing for product adoption: Collaborate with Sales and Customer Success to deliver targeted launch communications, onboarding assets and nurture sequences that increase adoption and advocacy.
- Design go‑to‑market (GTM) plans: Build and deliver GTM strategies for new products, features and market expansions, aligning with Product, Sales and Marketing on target personas, channels and success metrics.
- Enable the sales team: Equip Sales with the tools, collateral and training they need to communicate value, handle objections and close deals effectively.
- Drive pricing and packaging strategy: Collaborate with Product and Commercial teams and Senior Leadership to develop pricing models and packages that reflect customer value and support revenue growth.
- Lead competitive intelligence: Continuously analyse competitors, market shifts and customer needs to shape Vixio’s positioning and inform strategic decisions.
- Shape category leadership: Develop narratives and thought leadership that define and elevate the regulatory intelligence and change management category, positioning Vixio as the trusted global leader.
- Measure and optimise impact: Work with the Head of Marketing Operations to track and analyse performance of messaging, launches and GTM plans; use data to refine positioning and inform future strategies.
- Collaborate across teams: Work hand‑in‑hand with Product, Marketing and Commercial leaders to ensure a consistent voice from market insight through to customer success.
Skills & Qualifications:
- 8+ years of B2B SaaS product marketing experience, ideally within financial services, compliance or technology sectors.
- Proven track record of developing successful go‑to‑market strategies and executing high‑impact product launches.
- Exceptional communication and storytelling skills – you can turn technical product features into simple, powerful narratives.
- Deep understanding of market segmentation, pricing strategy and customer personas.
- Experience in building sales enablement frameworks and tools that drive measurable commercial performance.
- Analytical mindset with experience using data and research to guide positioning, messaging and GTM decisions.
- Strong collaboration skills with the ability to work effectively across Product, Sales, Marketing and Leadership teams.
- Excellent project management and organisational skills; able to juggle multiple priorities with precision.
- Passion for innovation, category creation and bringing new ideas to market.
- Experience working within regulated industries (financial services, gambling, fintech).
- Familiarity with buyer intelligence, product analytics, and customer feedback platforms.
- Exposure to AI, automation or data‑driven SaaS products.
Head of Product Marketing employer: VIXIO GamblingCompliance
At Vixio, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration in the RegTech space. Our dynamic work culture fosters creativity and empowers employees to take ownership of their projects, while our commitment to professional development ensures that you will have ample opportunities for growth and advancement. Located in a vibrant area, we offer a unique blend of competitive benefits and a supportive environment that encourages you to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone at Vixio.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing, especially in the RegTech space. Share articles, insights, or even case studies on LinkedIn to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into Vixio’s products and market positioning. Understand their unique value proposition and think about how you can contribute to their growth. Tailor your responses to highlight your relevant experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Vixio team.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Craft Your Story:Just like we do at Vixio, make sure your application tells a compelling story. Highlight your experience in product marketing and how you've turned complex ideas into clear, engaging narratives. Show us how you can connect emotionally and rationally with our target audience!
Showcase Your Impact:We love seeing measurable results! When detailing your past experiences, focus on the impact of your work. Share specific examples of successful go-to-market strategies or product launches that drove awareness and adoption. Numbers speak volumes!
Tailor Your Application:Don’t just send a generic application. Tailor it to reflect the skills and qualifications mentioned in our job description. We want to see how your background aligns with our needs, especially in B2B SaaS and regulated industries.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re genuinely interested in joining the Vixio team!
How to prepare for a job interview at VIXIO GamblingCompliance
✨Know Your Product Inside Out
Before the interview, dive deep into Vixio's products and services. Understand how they work, their unique selling points, and how they stand out in the RegTech space. This knowledge will help you articulate how you can contribute to the product marketing strategy.
✨Craft Your Story
Prepare to share your own journey in product marketing. Highlight specific examples where you've successfully launched products or developed go-to-market strategies. Make sure to connect these experiences to the skills and qualifications mentioned in the job description.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to inform your marketing decisions in the past. Bring examples of how you've measured the success of product launches or marketing campaigns, as this aligns with Vixio's focus on data-driven strategies.
✨Engage with Questions
Prepare thoughtful questions that demonstrate your interest in Vixio's mission and future direction. Ask about their approach to competitive intelligence or how they envision the role of Head of Product Marketing evolving as the company grows. This shows you're not just interested in the position, but also in the company's vision.
