Product Marketing Manager

Vix Technology has been designing, delivering, operating and maintaining some of the world's leading transit ticketing systems for the past 30 years. With customers in 200 cities across the globe, we are passionate about providing a better customer journey for passengers. Our innovative smart booking, ticketing and secure payment systems have helped make public transport more accessible and more cost effective to operate, and we continue to look ahead and shape the way transport moves for the future.

Job Description

Purpose of the role: Develop our unique global product marketing strategy. Reporting to the Global Head of product, this role supports the development of differentiated product plans based upon detailed research of market, customer needs and user behaviours. As the only Product Marketing Manager at group level, you will build messaging that clearly communicates the value of the product portfolio, and support third party service providers delivering product information, market planning and global product roll out.

Key accountabilities and challenges:

• Research marketplace: gather and collate information about the market, products & services, including customer success stories and case studies; data and proof points; competitive advantages and unique selling points.
• Value Proposition development: Maintain product canvas with compelling proposition messaging that allows the Sales team to communicate value of Vix Products and Services to customers.
• Proposition messaging delivery: Effectively deliver value proposition messaging in appropriate forms to support internal teams and sales using a variety of media adapted to audience.
• Delivery to third parties: Ensure that third parties have access to the product collateral and messaging needed.
• Successful Industry events: Support position of Vix Technology as the Industry AFC leader.
• Successful bids: Support bid teams to win strategic account awards.

Qualifications Profile:

• Significant experience and strong track record in Product Marketing (5 years+) in Technology.
• First degree, ideally in Engineering/Technology (MBA or Marketing postgraduate qualification a strong asset).
• Highly developed written, verbal and presentation skills, numeracy and analytical skills.
• Proven ability to gather, understand, synthesize product information and make the complex simple.
• Understanding of the commercial operating environment to effectively support sales and bid teams.
• Fluent French language would be a strong asset.

Additional Information:

What’s in it for you? Along with Vix Technology’s recent shift to a product-led organisation, the Product Marketing Manager will be at the core of differentiating our product strategy. This role is a brand-new function within the organisation and you will thus be the one to shape and expand it with the company’s growth. You will work with marketing, product, and sales in-house, to ensure consistent and effective product messaging in all customer facing documentation, demos, and communication. Vix Technology is an Equal Opportunities Employer that seeks to employ a workforce which reflects the diverse communities we operate within.