At a Glance
- Tasks: Develop and execute innovative global product marketing strategies for cutting-edge transit solutions.
- Company: Join Vix Technology, a leader in smart ticketing systems with a global presence.
- Benefits: Shape a new role, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture with a commitment to innovation and inclusivity.
- Why this job: Be at the forefront of transforming public transport and enhancing customer journeys.
- Qualifications: 5+ years in Product Marketing, strong communication skills, and tech-savvy.
The predicted salary is between 40500 - 49500 £ per year.
Vix Technology has been designing, delivering, operating and maintaining some of the world's leading transit ticketing systems for the past 30 years. With customers in 200 cities across the globe, we are passionate about providing a better customer journey for passengers.
Our innovative smart booking, ticketing and secure payment systems have helped make public transport more accessible and more cost effective to operate, and we continue to look ahead and shape the way transport moves for the future.
Purpose of the role: Develop our unique global product marketing strategy. Reporting to the Global Head of product, this role supports the development of differentiated product plans based upon detailed research of market, customer needs and user behaviours.
As the only Product Marketing Manager at group level, you will build messaging that clearly communicates the value of the product portfolio, and support third party service providers delivering product information, market planning and global product roll out.
Key accountabilities and challenges:
- Research market place: gather and collate information about the market, products & services, including: customer success stories and case studies; data and proof points; competitive advantages and unique selling points.
- Value Proposition development: Maintain product canvas with compelling proposition messaging that allows the Sales team to communicate value of Vix Products and Services to customers.
- Proposition messaging delivery: Effectively deliver value proposition messaging in appropriate forms to support internal teams and sales using a variety of media adapted to audience.
- Delivery to third parties: Ensure that third party have access to the product collateral and messaging needed.
- Successful Industry events: Support position of Vix Technology as the Industry AFC leader.
- Successful bids: Support bid teams to win strategic account awards.
Qualifications:
- Significant experience and strong track record in Product Marketing (5 years+) in Technology.
- First degree, ideally in Engineering/Technology (MBA or Marketing postgraduate qualification a strong asset).
- Highly developed written, verbal and presentation skills, numeracy and analytical skills.
- Proven ability to gather, understand, synthesize product information: make the complex simple.
- Understanding of the commercial operating environment to effectively support sales and bid teams.
- Fluent French language would be a strong asset.
Along with Vix Technology’s recent shift to a product-led organisation, the Product Marketing Manager will be at the core of differentiating our product strategy. This role is a brand-new function within the organisation and you will thus be the one to shape and expand it with the company’s growth.
You will work with marketing, product, and sales in-house, to ensure consistent and effective product messaging in all customer facing documentation, demos, and communication.
Please can you provide details on your current salary and benefits package, where applicable, and your expectations in your covering letter/email, along with the submission on your CV. When submitting an application, please kindly confirm your eligibility to work in the UK and please provide details of your visa if applicable.
Please note, only successful applicants will be contacted. Vix Technology is an Equal Opportunities Employer that seeks to employ a workforce which reflects the diverse communities we operate within.
Product Marketing Manager in London employer: Vix Technology
VIX Technology is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about shaping the future of public transport technology. Located in the UK, we offer competitive benefits, opportunities for professional growth, and a chance to work on cutting-edge projects that make a real difference in people's lives. Join us to be part of a dynamic team where your contributions are valued and your career can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vix Technology and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vix Technology are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vix Technology on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vix Technology. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vix Technology. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vix Technology:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vix Technology’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vix Technology
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vix Technology will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vix Technology, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
