As our PLM for Outdoor / Live, you’ll be the business owner of the category sitting at the intersection of consumer insight, commercial strategy and product creation
Working within the Product Triad, you’ll drive category direction from long‑term vision through to seasonal execution, ensuring every product contributes to growth, profitability and Vivobarefoot’s regenerative mission
This is a role for someone who thinks in systems, thrives in cross‑functional environments and cares as much about the ‘why’ as the ‘what’
Define and execute the long‑term strategy for the Outdoor / Live category, from multi‑season roadmaps to seasonal execution
Own the category portfolio building focused, productive assortments that drive growth, margin and consumer relevance
Lead the Product Triad through the end‑to‑end product creation process, from brief to launch
Manage category financial performance across revenue, margin, sell‑through and inventory efficiency
Be the consumer expert translating market insight, competitor intelligence and data into compelling product opportunities
Partner with Marketing and GTM teams to create powerful product stories and support seasonal launches
Champion regenerative thinking throughout product creation driving innovation in materials, processes and product solutions
A natural collaborator who can influence across Design, Development, Merchandising, Marketing and Commercial teamsProven experience in Product Line Management or Category Management, ideally in footwear, outdoor or lifestyleA strong communicator and storyteller able to present with conviction to senior stakeholders and external partnersAnalytical, data‑literate and comfortable using insight to drive decisionsA genuine passion for innovation, natural movement and building products that are good for people and the planetStrong commercial instincts comfortable owning P&L, range planning and assortment decisions
Product Line Manager in West Bromwich employer: Vivobarefoot
At Vivobarefoot, we pride ourselves on being a conscious maverick in the industry, fostering an open and creative community that prioritises both people and the planet. As a Director of Product & Merchandising, you will thrive in a dynamic, digital-first environment that embraces AI and technology to drive innovation and efficiency. Our commitment to sustainability and employee growth ensures that you will not only contribute to meaningful projects but also develop your career within a supportive and collaborative culture.
