At a Glance
- Tasks: Lead web content strategy and optimisation for Vivobarefoot.com to boost engagement and conversions.
- Company: Join a mission-driven brand focused on health and sustainability.
- Benefits: Hybrid working, competitive salary, and a diverse, inclusive workplace.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by enhancing online storytelling for a healthier planet.
- Qualifications: 3–6 years in web content for ecommerce; experience with Magento/Shopify preferred.
The predicted salary is between 34650 - 42350 £ per year.
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we're on a mission to change it. As our Senior Website Content Manager, you will own how that story comes to life online - leading content strategy, optimisation and execution across Vivobarefoot.com to drive engagement and conversion. Based in Wrington, Bristol on a hybrid working basis.
WHERE YOU'LL PLAY
- Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages.
- Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights.
- Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion.
- Own our SEO agency relationship and ensure best practice is followed across all published content.
- Lead our LLM workstream - easily discoverable content production, structured product data and beyond.
- Define and manage our localisation process to ensure translations are accurate and efficiently executed.
- Partner with the paid media team to deliver web content that improves performance across ecommerce channels.
- Manage and develop the web content team.
ALL ABOUT YOU
- 3–6 years in a web content role for a multinational ecommerce business.
- Proven ownership of website content execution and optimisation.
- Comfortable leading cross-functionally with brand, UX and development teams.
- Experience with Magento/Shopify, Contentsquare and web analytics tools.
- Understanding of UX, conversion optimisation, GEO and localisation.
- German language skills a plus.
If you're ready to bring your content expertise to a brand on a mission, we'd love to hear from you. Salary will be discussed at application stage.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
Senior Website Content Manager employer: Vivobarefoot
At Vivobarefoot, we pride ourselves on being a conscious maverick in the industry, fostering an open and creative community that prioritises both people and the planet. As a Director of Product & Merchandising, you will thrive in a dynamic, digital-first environment that embraces AI and technology to drive innovation and efficiency. Our commitment to sustainability and employee growth ensures that you will not only contribute to meaningful projects but also develop your career within a supportive and collaborative culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Website Content Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vivobarefoot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vivobarefoot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vivobarefoot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vivobarefoot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Website Content Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vivobarefoot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vivobarefoot:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vivobarefoot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vivobarefoot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vivobarefoot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vivobarefoot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
