At a Glance
- Tasks: Lead the Outdoor/Live category, driving product strategy and execution.
- Company: Join Vivobarefoot, a brand committed to innovation and sustainability.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and regenerative practices.
- Why this job: Make a real impact on products that promote natural movement and sustainability.
- Qualifications: Experience in Product Line Management or Category Management, preferably in footwear or outdoor.
The predicted salary is between 45000 - 55000 £ per year.
As our PLM for Outdoor / Live, you’ll be the business owner of the category sitting at the intersection of consumer insight, commercial strategy and product creation. Working within the Product Triad, you’ll drive category direction from long‑term vision through to seasonal execution, ensuring every product contributes to growth, profitability and Vivobarefoot’s regenerative mission.
This is a role for someone who thinks in systems, thrives in cross‑functional environments and cares as much about the ‘why’ as the ‘what’.
- Define and execute the long‑term strategy for the Outdoor / Live category, from multi‑season roadmaps to seasonal execution.
- Own the category portfolio building focused, productive assortments that drive growth, margin and consumer relevance.
- Lead the Product Triad through the end‑to‑end product creation process, from brief to launch.
- Manage category financial performance across revenue, margin, sell‑through and inventory efficiency.
- Be the consumer expert translating market insight, competitor intelligence and data into compelling product opportunities.
- Partner with Marketing and GTM teams to create powerful product stories and support seasonal launches.
- Champion regenerative thinking throughout product creation driving innovation in materials, processes and product solutions.
- A natural collaborator who can influence across Design, Development, Merchandising, Marketing and Commercial teams.
- Proven experience in Product Line Management or Category Management, ideally in footwear, outdoor or lifestyle.
- A strong communicator and storyteller able to present with conviction to senior stakeholders and external partners.
- Analytical, data‑literate and comfortable using insight to drive decisions.
- A genuine passion for innovation, natural movement and building products that are good for people and the planet.
- Strong commercial instincts comfortable owning P&L, range planning and assortment decisions.
Product Line Manager employer: Vivobarefoot
At Vivobarefoot, we pride ourselves on being a conscious maverick in the industry, fostering an open and creative community that prioritises both people and the planet. As a Director of Product & Merchandising, you will thrive in a dynamic, digital-first environment that embraces AI and technology to drive innovation and efficiency. Our commitment to sustainability and employee growth ensures that you will not only contribute to meaningful projects but also develop your career within a supportive and collaborative culture.
StudySmarter Expert Advice🤫
We think this is how you could land Product Line Manager
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Vivobarefoot!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Vivobarefoot would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Vivobarefoot through your school's career services!
We think you need these skills to ace Product Line Manager
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Line Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Line Manager position at Vivobarefoot. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Vivobarefoot
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
