Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital growth strategies and shape paid media for Vivobarefoot.
- Company: Join a mission-driven brand reconnecting people with nature.
- Benefits: Generous holiday allowance, private healthcare, and discounts on footwear.
- Other info: Opportunity to develop teams and drive innovative growth strategies.
- Why this job: Make a meaningful impact on sustainable growth while embracing your passion for the outdoors.
- Qualifications: Proven experience in performance marketing and managing significant budgets.
The predicted salary is between 80000 - 100000 £ per year.
We are on a mission to reconnect people into nature and their natural potential. Here at Vivobarefoot, we’re recruiting a Head of Growth to help shape the next phase of our digital growth. This is a newly created role with real scope, a chance to define how paid media shows up for the brand and build a modern acquisition engine across paid social, search and affiliates.
You’ll drive new customer growth in a way that’s thoughtful and commercially grounded, using insight, strong measurement and a clear view of incrementality to guide decisions. It’s an opportunity to make a meaningful impact not just scaling channels, but shaping how growth works at Vivobarefoot.
WHERE YOU’LL PLAY
As our Head of Growth, you’ll shape how paid media supports sustainable growth for Vivobarefoot. You’ll be clear on the role paid plays alongside brand, community and organic bringing new people into the brand while building long‑term value. You’ll own significant budgets and make calls on where to invest, working closely with ecommerce and commercial finance to align on contribution and profitability.
You’ll set the direction for our paid channels across social, search and affiliates focusing on what genuinely drives growth rather than chasing platform metrics. That means strong fundamentals, smart testing, and a clear view on measurement and incrementality to guide better decisions. You’ll connect the dots between creative, storytelling and onsite experience, helping turn paid media into a joined‑up, effective growth engine.
All About You
- Proven experience leading performance marketing in a DTC or ecommerce business, with responsibility for meaningful revenue contribution.
- Demonstrated ownership of significant paid media budgets (£1m+ p/month) across paid social and search, with a track record of driving efficient, scalable growth.
- Experience managing and developing teams across key channels (paid social, PPC, affiliates), creating clear structure and accountability.
- Strong understanding of the full acquisition funnel, from creative and targeting through to onsite conversion and trading performance.
- Deep familiarity with modern attribution and measurement approaches, including the limitations of platform‑reported data.
- Experience implementing or working with incrementality testing, MMM, or other advanced measurement frameworks.
- Strong commercial acumen, with the ability to manage to contribution, margin, and long‑term customer value.
OUR EPIC BENEFITS
- 25-day holiday allowance (pro rata), 4 additional days each year to volunteer, to get outdoors or focus on your wellbeing, and a day off for your birthday.
- Private Medical Health care, including mental health, dental and eye care.
- Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health.
- Free seasonal Vivo footwear and discounts for you, your friends.
Head of Growth employer: Vivobarefoot
Contact Detail:
Vivobarefoot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. We want to see how you’ve driven results and what makes you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. We believe that showing genuine interest can really set you apart during the interview process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. We’re excited to find someone who shares our passion for reconnecting people with nature and driving growth at Vivobarefoot.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Show Your Passion for Nature: When writing your application, let your love for nature and sustainability shine through. We want to see how your values align with our mission at Vivobarefoot, so share any personal experiences or projects that connect you to the outdoors.
Highlight Your Growth Experience: Make sure to detail your experience in performance marketing, especially in DTC or ecommerce. We’re looking for someone who can demonstrate a track record of driving growth, so don’t hold back on those impressive stats and achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where necessary and avoid jargon. This will help us quickly see how you fit into the Head of Growth role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at Vivobarefoot
✨Know Your Numbers
As a Head of Growth, you'll need to demonstrate your understanding of significant budgets and revenue contributions. Brush up on your past performance metrics and be ready to discuss how you've driven growth through effective budget management.
✨Showcase Your Strategy
Prepare to talk about your approach to building a modern acquisition engine. Think about specific examples where you've successfully integrated paid media with brand storytelling and community engagement to drive sustainable growth.
✨Understand the Full Funnel
Make sure you can articulate your knowledge of the entire acquisition funnel. Be ready to discuss how you've tackled challenges from creative targeting to onsite conversion, and how you measure success at each stage.
✨Be Ready for Technical Questions
Given the emphasis on measurement and incrementality, brush up on your knowledge of advanced measurement frameworks. Be prepared to explain how you've implemented or worked with these approaches in previous roles, and how they’ve informed your decision-making.