At a Glance
- Tasks: Lead our CRO efforts to enhance digital experiences and boost conversions.
- Company: Join Vivobarefoot, a brand dedicated to natural movement and sustainability.
- Benefits: Flexible work environment, diverse culture, and opportunities for personal growth.
- Other info: Be part of a diverse team that values fresh perspectives and innovation.
- Why this job: Make a real impact on how consumers connect with our mission-driven products.
- Qualifications: Experience in CRO, e-commerce, and data-driven decision making.
The predicted salary is between 50000 - 65000 £ per year.
Vivobarefoot exists to reconnect people with natural movement. Not as a wellness trend, but as a genuine fix for what modern life is doing to human bodies and the planet they live on. Great products only change the world when people can find them, understand them, and buy them. We're looking for a CRO Manager who can ensure our digital experience is as purposeful as what's in the box, turning curiosity into conversion, and ensuring the business that supports the mission remains strong. It’s an opportunity to make a meaningful impact and shape how we show up for our consumers.
WHERE YOU'LL PLAY
Our CRO Manager owns the experimentation programme that closes the gap between a visitor and purchase. You will take a testing programme that already exists and grow it, mature it, and eventually build it out so the team can run experiments, not just you. You'll also play a central role in our migration from Magento to Shopify, ensuring conversion performance doesn’t take a hit during the transition.
What You’ll Own
- Design and run A/B tests and multivariate experiments across the site—landing pages, PDPs, basket, checkout, and paid journeys.
- Develop test hypotheses from both quantitative data and qualitative sources.
- Own the experimentation roadmap, prioritised by impact, not instinct.
- Identify friction and drop-off points across the purchase funnel and translate them into structured test programmes.
- Present test results to stakeholders with statistical rigour—confidence intervals, not just 'it won'.
- Progressively hand testing capability to wider teams, building process and templates that make experimentation accessible without sacrificing quality.
- Write clear product requirements and feature descriptions, working with product and development teams to get winning tests implemented on our site.
- Work with our design team, overseeing the end-to-end design process from test concept and wireframe through to engineering handoff.
ALL ABOUT YOU
- You know your tools. You're rigorous with data and can tell a story from the numbers that actually moves people to act.
- Experience within CRO or digital optimisation, ideally in e-commerce.
- Experience leading an experimentation roadmap, not just running tests.
- Hands-on with VWO or similar.
- Comfortable operating in Magento and Shopify would be ideal.
- Proficient in Google Analytics, Contentsquare or comparable.
- Enough HTML/CSS to write a tight developer brief and QA it properly.
- Strong project management and cross-functional communication.
- Curious about AI and how it can improve what you do.
- SQL knowledge is a bonus.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community. Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
CRO Manager employer: Vivobarefoot
At Vivobarefoot, we are not just about selling shoes; we are on a mission to reconnect people with natural movement and promote a healthier planet. As a CRO Manager, you will thrive in a dynamic and inclusive work culture that values diversity and encourages innovation, while also having the opportunity to lead impactful projects that shape our digital experience. With a strong focus on employee growth and collaboration, you'll find yourself in an environment where your contributions are valued and your career can flourish.
