At a Glance
- Tasks: Lead digital strategy and e-commerce growth for a purpose-driven brand.
- Company: Join Vivobarefoot, the leading barefoot footwear brand focused on natural health.
- Benefits: Be part of a diverse team with a commitment to innovation and collaboration.
- Other info: Opportunity to empower a community and drive meaningful change.
- Why this job: Shape the future of a global brand at the intersection of commerce and regeneration.
- Qualifications: Executive-level experience in e-commerce and digital transformation required.
The predicted salary is between 100000 - 150000 £ per year.
Vivobarefoot exists to reconnect people with nature through regenerative business, natural movement and barefoot footwear.
We are the world’s leading barefoot footwear brand and are evolving from a footwear company into a broader movement focused on natural health, human potential and regenerative living.
Over 70% of Vivobarefoot’s revenue is generated through digital channels.
We believe digital is no longer a support function it is a core commercial engine and strategic capability.
As we enter our next phase of growth, we are seeking an exceptional Chief Digital Officer to lead the commercial, digital and technology architecture of the business globally.
Sitting on the Executive Team, the CDO will be accountable for building the technology, data, customer and e‑commerce capabilities required to scale Vivobarefoot globally creating a world‑class digital operating system that enables regional teams to execute while maintaining global standards, performance and scalability.
This is a unique opportunity to shape the future of a purpose‑led global challenger brand operating at the intersection of commerce, technology, health, community and regeneration.
WHERE YOU’LL PLAY
The CDO will own and integrate: Digital Commerce, Technology & Platforms, Customer Experience, CRM, Data & Analytics, AI & Digital Transformation, and the Ecommerce Centre of Excellence.
- Digital Commerce
- Own the global e-commerce strategy and roadmap.
- Drive online revenue growth, conversion, retention and profitability.
- Establish and lead the e-commerce Centre of Excellence.
- Develop global best practices across acquisition, merchandising, CRO and customer journeys.
- Partner with regional GMs to maximise regional digital performance.
- Customer Experience & CRM
- Work closely with our Customer Journey Director to drive end-to-end customer experience across all digital touchpoints.
- Technology & Platforms
- Lead technology strategy and architecture.
- Own e‑commerce platforms, CRM systems, data infrastructure and digital product development.
- Ensure scalability, reliability, security and operational excellence.
- Drive ERP, platform and systems integration initiatives.
- Data, AI & Transformation
- Develop Vivobarefoot’s AI and digital transformation agenda.
- Build a culture of data‑led decision making.
- Create clear measurement frameworks and commercial dashboards.
- Leadership
- Lead and develop teams across e-commerce, CRM, CX, Technology, Data & Analytics and Digital Product.
- Build a high-performance culture balancing innovation with commercial rigour.
- Act as a strategic advisor to the CEO and Executive Team.
- ALL ABOUT YOU
We are looking for a rare combination of commercial leader, technology leader, customer obsessive, builder and strategic thinker.
Someone who can move seamlessly between board-level strategy and operational execution, and who is deeply aligned with Vivobarefoot’s purpose and regenerative worldview.
- Executive-level leadership experience in a global consumer, retail, DTC or digitally native business.
- Significant ownership of e‑commerce revenues exceeding £50m+.
- Proven success leading digital transformation programmes.
- Strong technology, CRM and customer experience credentials.
- Experience implementing AI and data-led commercial initiatives.
- Track record of leading high-performing multidisciplinary teams.
Vivobarefoot believes that diversity is the essence of its ecosystem.
We encourage diversity of thought and believe that it enables creativity and innovation to flourish.
Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work.
We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community.
Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law.
We look forward to walking this barefoot journey with you!
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Chief Digital Officer employer: Vivobarefoot
At Vivobarefoot, we pride ourselves on being a conscious maverick in the industry, fostering an open and creative community that prioritises both people and the planet. As a Director of Product & Merchandising, you will thrive in a dynamic, digital-first environment that embraces AI and technology to drive innovation and efficiency. Our commitment to sustainability and employee growth ensures that you will not only contribute to meaningful projects but also develop your career within a supportive and collaborative culture.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Digital Officer
✨Dive into Digital Learning Communities
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We think you need these skills to ace Chief Digital Officer
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Vivobarefoot, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Vivobarefoot and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Vivobarefoot
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Vivobarefoot might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Vivobarefoot.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
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Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
