At a Glance
- Tasks: Own and optimise customer engagement across their lifecycle through innovative CRM strategies.
- Company: Join a mission-driven company focused on improving health for people and the planet.
- Benefits: 25 days holiday, private healthcare, discounts, and a unique wellbeing allowance.
- Other info: Diverse and inclusive workplace that values fresh perspectives and creativity.
- Why this job: Make a real impact on customer experiences while working in a dynamic, supportive environment.
- Qualifications: 3+ years in CRM, strong data analysis skills, and experience with email marketing best practices.
The predicted salary is between 40000 - 50000 € per year.
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it. To support this, we’re looking for a Lifecycle & Journey Specialist to own and optimise how we engage customers across their lifecycle. This role will be critical in improving retention, extending customer lifetime value, and ensuring every interaction feels relevant, timely and valuable.
THE ROLE
- You will own the execution and optimisation of lifecycle communications across CRM channels (email, SMS, in-app), and referral and take responsibility for improving key customer journeys through data, testing and continuous iteration.
- Working cross-functionally with CX, Product, Brand, and Customer Service, you will ensure that customer insight is turned into practical improvements that drive measurable impact.
WHERE YOU’LL PLAY
- Lifecycle Execution
- Own the build, deployment and optimisation of lifecycle CRM programmes across email, SMS and in-app channels.
- Develop and maintain automated flows across key lifecycle stages (e.g. onboarding, post-purchase, re‑engagement).
- Ensure all communications are timely, relevant and aligned to customer needs.
- Journey Ownership
- Own and optimise a small number of high‑impact customer journeys (e.g. onboarding, retention).
- Identify friction points and drop‑offs using data and insight.
- Implement improvements through CRM activity and coordinate with Product and CX where needed.
- Testing & Optimisation
- Design and run A/B tests across messaging, timing, channel mix and personalisation.
- Continuously improve lifecycle performance through a structured test‑and‑learn approach.
- Support the development of more advanced segmentation and personalisation strategies.
- CX Integration
- Partner closely with Head of CX to translate Voice of Customer insights into actionable lifecycle improvements.
- Use data from CRM, customer service, reviews and behavioural analytics to identify and address customer pain points.
- Ensure CRM activity aligns with the broader customer experience strategy.
- Performance & Reporting
- Track and report on lifecycle performance, linking CRM metrics to retention, engagement and lifetime value.
- Provide clear insight into what is working, what isn’t, and where opportunities exist.
- Contribute to a culture of data‑driven decision making across CRM and CX.
WHAT SUCCESS LOOKS LIKE
- Lifecycle programmes that drive measurable improvements in retention, engagement and lifetime value.
- Seamless, relevant customer journeys across CRM channels.
- Clear translation of customer insight into tangible improvements.
- Continuous optimisation driven by testing, data and experimentation.
- Strong alignment between CRM execution and customer experience priorities.
ALL ABOUT YOU
- 3+ years’ experience in CRM and retention for a high growth and data driven organisation.
- Hands‑on experience of working with Email Service Providers (ESPs) and other CRM tools.
- Hands‑on experience with customer data and segmentation, referring to data points to inform segmentation strategies.
- Well‑versed in working with design and copywriting teams to deliver best‑in‑class creatives, with very high production volumes.
- Experience working directly with web developers and/or data engineers on CRM projects.
- Results driven, comfortable analysing performance numbers and with a keen desire to optimise all customer touch points.
- A good understanding of email marketing best practices including GDPR and e‑privacy laws.
- Strong communication skills and experience in Stakeholder engagement.
- Comfortable being autonomous and self‑directed.
OUR EPIC BAREFOOT BENEFITS
- 25‑day holiday allowance (pro rata), 4 additional days each year to volunteer, to get outdoors or focus on your wellbeing, and a day off for your birthday.
- Private Medical Health care, including mental health, dental and eye care.
- Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health.
- Free seasonal Vivo footwear and discounts for you, your friends & family.
- Pension matched to 5%.
- Vivo Gatherings to celebrate the equinox and solstice, connecting and reflecting in nature.
- Generous parental leave.
- Death in Service up to 6 times your salary.
- Group income protection insurance.
- Car salary sacrifice scheme.
- Cycle to work scheme.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you.
Lifecycle Specialist in Bristol employer: Vivobarefoot
At Vivobarefoot, we are dedicated to transforming lives and the planet through a vibrant work culture that prioritises well-being, creativity, and collaboration. As a Lifecycle Specialist, you will thrive in an environment that champions personal growth, offering generous benefits such as 25 days of holiday, private medical care, and opportunities for volunteering, all while working alongside passionate individuals committed to making a meaningful impact. Join us in our mission to create a fair and equitable workplace where diversity is celebrated and every voice is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Specialist in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to customer engagement and retention. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your experience with CRM tools and data-driven strategies, as these are key for the Lifecycle Specialist role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our mission to improve lives and the planet.
We think you need these skills to ace Lifecycle Specialist in Bristol
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for improving customer journeys shine through. We want to see how you connect with our mission to change sedentary lifestyles and make a positive impact!
Be Data-Driven:Since this role is all about optimising customer engagement, make sure to highlight your experience with data analysis. Share specific examples of how you've used data to improve retention or customer journeys in the past.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with the Lifecycle Specialist role. We love seeing candidates who take the time to understand what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Vivobarefoot
✨Know Your Lifecycle Inside Out
Make sure you understand the key concepts of customer lifecycle management. Familiarise yourself with how CRM channels like email, SMS, and in-app communications work. Be ready to discuss specific strategies you've used to optimise customer journeys and improve retention.
✨Data is Your Best Friend
Since this role heavily relies on data, come prepared with examples of how you've used data analytics to identify friction points or drop-offs in customer journeys. Highlight any A/B testing you've conducted and the results that came from it.
✨Collaboration is Key
This position requires working cross-functionally, so be ready to talk about your experience collaborating with teams like CX, Product, and Brand. Share specific instances where your teamwork led to successful lifecycle improvements or customer insights.
✨Showcase Your Communication Skills
Strong communication skills are essential for this role. Prepare to demonstrate how you've effectively engaged stakeholders and translated customer insights into actionable strategies. Bring examples of how you've worked with design and copywriting teams to create impactful messaging.
