At a Glance
- Tasks: Lead and evolve CRM strategy to enhance customer relationships and drive loyalty.
- Company: Join Vivobarefoot, a mission-driven company focused on health and sustainability.
- Benefits: Competitive salary, diverse workplace, and opportunities for personal growth.
- Other info: Dynamic team environment that values diversity and innovation.
- Why this job: Make a real impact by shaping customer engagement and loyalty strategies.
- Qualifications: Proven experience in CRM leadership and a passion for customer relationships.
The predicted salary is between 60000 - 80000 £ per year.
THE WHY
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we're on a mission to change it.
CRM at Vivobarefoot isn't just about campaigns - it's about building meaningful relationships that help customers get more from their barefoot journey.
As Head of CRM, you'll shape how we engage customers at every stage, driving retention, loyalty and long-term value.
This is an exciting opportunity to step into a strategic leadership role, responsible for the performance and evolution of Vivobarefoot’s CRM programmes.
You will lead the CRM team, develop our lifecycle, loyalty and engagement strategy, and use customer insight, data and experimentation to drive measurable growth in repeat purchase, engagement and customer lifetime value.
You will work closely with Customer Experience, Brand, Product, Commercial and Technology teams to ensure CRM activity is customer‑centric, commercially effective and aligned with our wider mission.
- WHERE YOU'LL PLAY
- Own and evolve Vivobarefoot's CRM strategy across lifecycle, loyalty and referrals
- Lead CRM revenue targets, forecasting and performance reporting
- Drive experimentation and continuous optimisation across all programmes
- Lead, coach and develop a high-performing CRM team
- Oversee Vivo Rewards and referral programmes, deepening loyalty and advocacy
- Champion customer insight and segmentation to sharpen every interaction
- Manage our CRM tech stack: Bloomreach, Attentive, Mention Me and Antavo
- Ensure GDPR compliance across all CRM activity and regions
- ALL ABOUT YOU
- Proven CRM or lifecycle marketing leader with a strong retention track record
- Commercially minded you own targets, build forecasts and drive outcomes
- Deep understanding of loyalty, referral programmes and customer segmentation
- Confident with data, behavioural insight and test‑and‑learn approaches
- Experience leading and developing CRM teams
- Familiar with modern CRM platforms and marketing technology ecosystems
- Excellent communicator with strong cross‑functional stakeholder skills
- Passionate about building customer relationships that actually mean something
Vivobarefoot believes that diversity is the essence of its ecosystem.
We encourage diversity of thought and believe that it enables creativity and innovation to flourish.
Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work.
We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community.
Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law.
We look forward to walking this barefoot journey with you!
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StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vivobarefoot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vivobarefoot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vivobarefoot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vivobarefoot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vivobarefoot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vivobarefoot:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vivobarefoot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vivobarefoot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vivobarefoot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vivobarefoot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
