At a Glance
- Tasks: Own and optimise customer engagement across CRM channels to enhance retention and lifetime value.
- Company: Join a mission-driven company focused on improving health for people and the planet.
- Benefits: Generous holiday allowance, private healthcare, and wellness incentives.
- Other info: Diverse and inclusive workplace that values fresh perspectives and collaboration.
- Why this job: Make a real impact by transforming customer journeys and driving measurable improvements.
- Qualifications: 3+ years in CRM with hands-on experience in data-driven environments.
The predicted salary is between 40000 - 50000 £ per year.
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it. To support this, we’re looking for a Lifecycle & Journey Specialist to own and optimise how we engage customers across their lifecycle. This role will be critical in improving retention, extending customer lifetime value, and ensuring every interaction feels relevant, timely and valuable.
THE ROLE
- You will own the execution and optimisation of lifecycle communications across CRM channels (email, SMS, in-app), and referral and take responsibility for improving key customer journeys through data, testing and continuous iteration.
- Working cross-functionally with CX, Product, Brand, and Customer Service, you will ensure that customer insight is turned into practical improvements that drive measurable impact.
WHERE YOU’LL PLAY
- Lifecycle Execution
- Own the build, deployment and optimisation of lifecycle CRM programmes across email, SMS and in-app channels.
- Develop and maintain automated flows across key lifecycle stages (e.g. onboarding, post-purchase, re‑engagement).
- Ensure all communications are timely, relevant and aligned to customer needs.
- Journey Ownership
- Own and optimise a small number of high‑impact customer journeys (e.g. onboarding, retention).
- Identify friction points and drop‑offs using data and insight.
- Implement improvements through CRM activity and coordinate with Product and CX where needed.
- Testing & Optimisation
- Design and run A/B tests across messaging, timing, channel mix and personalisation.
- Continuously improve lifecycle performance through a structured test‑and‑learn approach.
- Support the development of more advanced segmentation and personalisation strategies.
- CX Integration
- Partner closely with Head of CX to translate Voice of Customer insights into actionable lifecycle improvements.
- Use data from CRM, customer service, reviews and behavioural analytics to identify and address customer pain points.
- Ensure CRM activity aligns with the broader customer experience strategy.
- Performance & Reporting
- Track and report on lifecycle performance, linking CRM metrics to retention, engagement and lifetime value.
- Provide clear insight into what is working, what isn’t, and where opportunities exist.
- Contribute to a culture of data‑driven decision making across CRM and CX.
WHAT SUCCESS LOOKS LIKE
- Lifecycle programmes that drive measurable improvements in retention, engagement and lifetime value.
- Seamless, relevant customer journeys across CRM channels.
- Clear translation of customer insight into tangible improvements.
- Continuous optimisation driven by testing, data and experimentation.
- Strong alignment between CRM execution and customer experience priorities.
ALL ABOUT YOU
- 3+ years’ experience in CRM and retention for a high growth and data driven organisation.
- Hands‑on experience of working with Email Service Providers (ESPs) and other CRM tools.
- Hands‑on experience with customer data and segmentation, referring to data points to inform segmentation strategies.
- Well‑versed in working with design and copywriting teams to deliver best‑in‑class creatives, with very high production volumes.
- Experience working directly with web developers and/or data engineers on CRM projects.
- Results driven, comfortable analysing performance numbers and with a keen desire to optimise all customer touch points.
- A good understanding of email marketing best practices including GDPR and e‑privacy laws.
- Strong communication skills and experience in Stakeholder engagement.
- Comfortable being autonomous and self‑directed.
OUR EPIC BAREFOOT BENEFITS
- 25‑day holiday allowance (pro rata), 4 additional days each year to volunteer, to get outdoors or focus on your wellbeing, and a day off for your birthday.
- Private Medical Health care, including mental health, dental and eye care.
- Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health.
- Free seasonal Vivo footwear and discounts for you, your friends & family.
- Pension matched to 5%.
- Vivo Gatherings to celebrate the equinox and solstice, connecting and reflecting in nature.
- Generous parental leave.
- Death in Service up to 6 times your salary.
- Group income protection insurance.
- Car salary sacrifice scheme.
- Cycle to work scheme.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you.
CRM Manager in Bristol employer: Vivobarefoot
At Vivobarefoot, we are not just about footwear; we are committed to fostering a vibrant work culture that prioritises employee wellbeing and growth. As a CRM Manager, you will thrive in an environment that values innovation and collaboration, with access to generous benefits such as 25 days of holiday, private healthcare, and opportunities for personal development. Join us in our mission to create meaningful customer experiences while enjoying the unique advantages of working in a company that champions diversity and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Bristol
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM and customer journeys. Use the STAR method to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace CRM Manager in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM and retention. We want to see how your skills align with our mission and the specific role of Lifecycle & Journey Specialist.
Showcase Your Data Skills:Since this role is all about optimising customer journeys through data, don’t forget to mention any hands-on experience you have with data analysis and segmentation strategies. We love a data-driven approach!
Be Creative with Your Communication:We’re looking for someone who can work closely with design and copywriting teams. Share examples of your best communication pieces or campaigns that demonstrate your creativity and ability to engage customers effectively.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm for joining the StudySmarter team!
How to prepare for a job interview at Vivobarefoot
✨Know Your CRM Tools
Make sure you’re familiar with the CRM tools and Email Service Providers mentioned in the job description. Brush up on your experience with customer data and segmentation strategies, as this will be crucial for demonstrating your hands-on expertise during the interview.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to improve customer journeys in previous roles. Be ready to share specific examples of A/B tests you've run and the insights gained from them. This will show that you can drive measurable improvements in retention and engagement.
✨Understand Customer Experience
Since this role involves working closely with CX, make sure you understand the importance of customer insights. Think about how you can translate customer feedback into actionable lifecycle improvements and be prepared to discuss this in your interview.
✨Communicate Effectively
Strong communication skills are key for this position. Practice articulating your thoughts clearly and confidently, especially when discussing your past experiences and how they relate to the role. Remember, it’s not just about what you say, but how you say it!
