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For Companies At a Glance
- Tasks: Own and optimise customer engagement across their lifecycle using data-driven strategies.
- Company: Join a mission-driven company focused on improving health for people and the planet.
- Benefits: Generous holiday allowance, private healthcare, and wellness incentives.
- Other info: Diverse and inclusive workplace that values fresh perspectives and collaboration.
- Why this job: Make a real impact by enhancing customer journeys and retention strategies.
- Qualifications: 3+ years in CRM with hands-on experience in data and segmentation.
The predicted salary is between 40000 - 50000 £ per year.
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it. To support this, we’re looking for a Lifecycle & Journey Specialist to own and optimise how we engage customers across their lifecycle. This role will be critical in improving retention, extending customer lifetime value, and ensuring every interaction feels relevant, timely and valuable.
THE ROLE
- You will own the execution and optimisation of lifecycle communications across CRM channels (email, SMS, in-app), and referral and take responsibility for improving key customer journeys through data, testing and continuous iteration.
- Working cross-functionally with CX, Product, Brand, and Customer Service, you will ensure that customer insight is turned into practical improvements that drive measurable impact.
WHERE YOU’LL PLAY
- Lifecycle Execution
- Own the build, deployment and optimisation of lifecycle CRM programmes across email, SMS and in-app channels.
- Develop and maintain automated flows across key lifecycle stages (e.g. onboarding, post-purchase, re-engagement).
- Ensure all communications are timely, relevant and aligned to customer needs.
- Journey Ownership
- Own and optimise a small number of high-impact customer journeys (e.g. onboarding, retention).
- Identify friction points and drop-offs using data and insight.
- Implement improvements through CRM activity and coordinate with Product and CX where needed.
- Testing & Optimisation
- Design and run A/B tests across messaging, timing, channel mix and personalisation.
- Continuously improve lifecycle performance through a structured test-and-learn approach.
- Support the development of more advanced segmentation and personalisation strategies.
- CX Integration
- Partner closely with Head of CX to translate Voice of Customer insights into actionable lifecycle improvements.
- Use data from CRM, customer service, reviews and behavioural analytics to identify and address customer pain points.
- Ensure CRM activity aligns with the broader customer experience strategy.
- Performance & Reporting
- Track and report on lifecycle performance, linking CRM metrics to retention, engagement and lifetime value.
- Provide clear insight into what is working, what isn’t, and where opportunities exist.
- Contribute to a culture of data-driven decision making across CRM and CX.
WHAT SUCCESS LOOKS LIKE
- Lifecycle programmes that drive measurable improvements in retention, engagement and lifetime value.
- Seamless, relevant customer journeys across CRM channels.
- Clear translation of customer insight into tangible improvements.
- Continuous optimisation driven by testing, data and experimentation.
- Strong alignment between CRM execution and customer experience priorities.
ALL ABOUT YOU
- 3+ years’ experience in CRM and retention for a high growth and data driven organisation.
- Hands-on experience of working with Email Service Providers (ESPs) and other CRM tools.
- Hands-on experience with customer data and segmentation, referring to data points to inform segmentation strategies.
- Well-versed in working with design and copywriting teams to deliver best-in-class creatives, with very high production volumes.
- Experience working directly with web developers and/or data engineers on CRM projects.
- Results driven, comfortable analysing performance numbers and with a keen desire to optimise all customer touch points.
- A good understanding of email marketing best practices including GDPR and e-privacy laws.
- Strong communication skills and experience in Stakeholder engagement.
- Comfortable being autonomous and self-directed.
OUR EPIC BAREFOOT BENEFITS
- 25-day holiday allowance (pro rata), 4 additional days each year to volunteer, to get outdoors or focus on your wellbeing, and a day off for your birthday.
- Private Medical Health care, including mental health, dental and eye care.
- Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health.
- Free seasonal Vivo footwear and discounts for you, your friends & family.
- Pension matched to 5%.
- Vivo Gatherings to celebrate the equinox and solstice, connecting and reflecting in nature.
- Generous parental leave.
- Death in Service up to 6 times your salary.
- Group income protection insurance.
- Car salary sacrifice scheme.
- Cycle to work scheme.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community. Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you.
Lifecycle Specialist in Bristol employer: Vivobarefoot ltd.
Contact Detail:
Vivobarefoot ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Specialist in Bristol
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at the company. You never know who might put in a good word for you!
✨Tip Number 3
Prepare for the interview by practising common questions related to lifecycle management and customer engagement. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your appreciation and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Lifecycle Specialist in Bristol
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for improving customer experiences shine through. We want to see how you connect with our mission to change sedentary lifestyles and how you can contribute to that journey.
Be Specific About Your Experience: Make sure to highlight your hands-on experience with CRM tools and data-driven strategies. We love numbers, so share specific examples of how you've improved retention or engagement in previous roles.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. Show us how you fit into the Lifecycle Specialist role specifically.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Vivobarefoot ltd.
✨Know Your Lifecycle Inside Out
Make sure you understand the key concepts of customer lifecycle management. Familiarise yourself with how CRM channels like email, SMS, and in-app communications work. Be ready to discuss specific strategies you've used to optimise customer journeys and improve retention.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to talk about how you've used data to identify friction points in customer journeys. Think of examples where your insights led to measurable improvements in engagement or lifetime value.
✨Show Off Your Testing Mindset
Demonstrate your experience with A/B testing and optimisation. Share specific examples of tests you've run, what you learned from them, and how they influenced your CRM strategies. This shows you're not just a doer but a thinker who values continuous improvement.
✨Communicate Like a Pro
Since this role involves cross-functional collaboration, highlight your communication skills. Prepare to discuss how you've engaged stakeholders in previous roles and how you translate customer insights into actionable strategies. Good communication can make all the difference!