Senior Advertising Campaign Manager, London

By harnessing the power of technology and social behaviour, we have created a personalization-powered, community-driven e-commerce platform with almost 70 million community members. Now is the time to maximise the performance of our display advertising campaigns to drive customer success and advertising yield.

Influence the success of delivering impact in Direct and Programmatic Ad Revenue.

As the Senior Advertising Campaign Manager, you will be pivotal in planning, implementing, and optimising advertising campaigns that support Vivino’s 1P Merchant and Winery initiatives. You will also contribute strategically to advertising yield and performance, collaborate with internal and external stakeholders, and mentor team members to achieve shared goals. This is a fantastic opportunity to make a meaningful impact in a fast-paced, wine-loving environment.

Furthermore, here are some of the primary responsibilities we have identified for this position:

• 1P Campaign Management & Execution

• Plan, forecast, implement, and optimise Vivino’s 1P Merchant and Winery campaigns across display, paid social, and email marketing channels, ensuring efficient trafficking and smooth ad delivery while troubleshooting creative and technical issues.

• Yield Optimization & Programmatic Advertising

• Collaborate with the third-party sales house to optimise programmatic yield and revenue, analyse performance data for strategic improvements, and manage inventory effectively to balance fill rates and CPMs.

• Display Advertising Mentoring

• Provide training and guidance on display advertising and ad tech, support campaign monitoring processes, and suggest optimisation and upsell strategies to enhance campaign success.

• Strategic & Industry Focus

• Stay informed on trends in programmatic advertising, ad tech, and emerging channels, contribute to advertising strategies, explore new markets and formats, and build strong relationships within the programmatic ecosystem.

Proactive, organised, and a passion for supporting

While we prefer not to confine anyone within rigid categories, we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below.

To have an impact in this role, you will be proactive, organised, and passionate about supporting, sourcing, and sharing knowledge with your team. Your initial focus will include forecasting, inventory management, and immersing yourself in our evolving Google Advertising stack.

You excel at evaluating complex problems, breaking them into manageable components, and crafting data-driven solutions. Your investigative mindset allows you to uncover insights and address challenges with precision and creativity. You are a natural team player who thrives on supporting and fostering collaboration and ensuring your colleagues succeed. Highly driven and results-oriented, you are relentless in driving success, always seeking opportunities to improve performance and deliver meaningful outcomes.

If this sounds like you, and the experience levels below all seem like a good fit, we look forward to hearing from you!

Campaign & Yield Management: Hands-on experience managing campaigns from planning to reporting, with the ability to monitor overall inventory levels to identify opportunities and mitigate risks.

Technical Proficiency: Expertise with ad-serving platforms (especially Google Ad Manager), programmatic tools and techniques (DSPs, SSPs, Prebid.js), and data analytics. Familiarity with GDPR TCF 2.2 and Consent Management is an advantage.

Problem-Solving Aptitude: Strong troubleshooting skills to resolve technical issues related to ad serving, campaign delivery, and programmatic setups.

Strong Communication & Collaboration: Exceptional English written and verbal communication skills to work effectively with cross-functional teams and external partners.

Adaptability & Proactive Approach: Thrives in a dynamic, fast-paced environment with the ability to adapt to changing priorities and proactively seek opportunities for improvement.