Head of B2B Marketing

By harnessing the power of technology and social behavior we have created a personalizationpowered communitydriven ecommerce platform with almost 70 million community members. Join our marketing team and help generate winery customers and increase conversion. Build a leading Retail Media business that creates value for customers and helps fund our growth The Head of B2B Marketing will be responsible for formulating and executing a B2B Marketing strategy that drives the growth of our Winery Partnership customer base. Based in Copenhagen Denmark or London United Kingdom and reporting to our Chief Marketing Officer you will lead efforts to grow brand awareness engage customers and help build a platform highlighting Vivinos value proposition. This role combines strategic vision operational execution and a passion for the wine industry to drive business success. Furthermore here are some of the primary responsibilities we have identified for this position: Brand Leadership : Establish and grow the Vivino media brand driving awareness and consideration for our products and services across Winery and related market sectors. Customer Success and Engagement : Develop a platform to showcase customer success stories and audience engagement metrics reinforcing our value proposition and positioning Vivino as a market leader. Lead Generation : Support customer acquisition efforts by generating qualified leads for the Account Executive team across key markets. Winery Engagement : Build and execute an activation plan to engage wineries with our selfserve B2B portal and convert free users to paid services. CRM Evolution : Advance our CRM capabilities to enhance customer lifecycle management crossselling opportunities and retention strategies. Trade Events : Ensure the internal Vivino teams leverage trade events to strengthen customer relationships and drive new customer acquisition while ensuring a positive ROI on eventrelated investments. Vivino Winery Awards : Reintroduce and enhance the Vivino Winery Awards to celebrate the achievements of our partner wineries and build brand loyalty. Operational Excellence : Utilize datadriven insights and tools to drive efficiency automation and added value for customers and internal teams. Analytical mindset with strong relationshipbuilding and communication skills While we prefer not to confine anyone within rigid categories we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below. As the Head of B2B Marketing at Vivino you will lead with creativity adaptability and a resultsdriven mindset to deliver impactful marketing strategies. Your sociable nature enables you to build strong relationships with our winery partners fostering collaboration and ensuring alignment with their needs and expectations. You are a strategic thinker with a structured approach ensuring that projects are executed efficiently and deliver measurable value. At the same time your imaginative outlook drives innovation enabling you to craft fresh engaging campaigns that resonate with wineries and B2B audiences. Flexible and adaptable you excel in navigating the dynamic world of the wine industry ensuring Vivinos marketing strategy remains agile and effective in driving growth and strengthening partnerships. If this characterization and below experience levels ring somewhat true we look forward to hearing from you! Demonstrated ability to analyze and simplify identify trends and derive actionable insights to optimize commercial performance Handson experience with CRM tools and data analytics tools Experience working with engineering teams and Product managers to deploy devdependent initiatives and technical integrations Proficient in English both written and verbal to work effectively with crossfunctional teams and external partners Ability to thrive in a fastpaced dynamic environment adapt to changing priorities and proactively seek out opportunities for improvement Working at Vivino Working at Vivino is challenging fun and rewarding. We have an incredible multicultural and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakesas long as we take ownership learn from them and support each other in getting even better. We have much fun at our weekly Friday bar and Copenhagens social committee hosts regular events. Who are we TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME Vivino is the worlds largest online wine marketplace and most downloaded wine app powered by a community of millions. Vivinos unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices. We are a fastpaced growing team with offices in San Francisco California and Copenhagen Denmark. We also have teams worldwide in the UK Netherlands Italy Spain Germany France Ireland Australia and Hong Kong. Our team is passionate about our core purpose to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone. Our five core values are: Always Strive for Better Work Together Earn and Offer Trust Be Approachable Lead with Data Commitment to diversity and inclusion Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race color religion gender sexual orientation gender identity or expression national origin or ancestry age disability marital status veteran status or other characteristics protected by applicable law. Application deadline: December 13