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For Companies At a Glance
- Tasks: Lead performance marketing campaigns across PPC, Google Shopping, and social media platforms.
- Company: Join Vivienne Westwood, a renowned British fashion brand committed to creativity and sustainability.
- Benefits: Enjoy staff discounts, health support, training opportunities, and a generous leave allowance.
- Why this job: Be part of a culture that values innovation, activism, and personal growth in a luxury brand environment.
- Qualifications: 4+ years in performance marketing with expertise in PPC, Google Shopping, and affiliate marketing.
- Other info: Opportunity for career progression and to work in a diverse, inclusive workplace.
The predicted salary is between 30000 - 42000 £ per year.
Job Description
ABOUT THE ROLE
We are excited to offer an opportunity for a Performance Marketing Specialist to join our Digital Marketing team on a full-time basis for 12 months with the possibility of becoming a permanent role. This role will be based in our Battersea office.
The Performance Marketing Specialist will be responsible for leading the strategy and execution of ROAS-driven campaigns across PPC, Google Shopping (including product feed optimisation), Paid Social, and Affiliate Marketing. The ideal candidate has a highly analytical, mathematical mindset with proven experience in campaign optimisation, and a strong understanding of attribution methodologies. This role requires someone comfortable turning data into actionable strategies. The long-term plan for this role is to gradually move all the performance campaigns in-house.
KEY RESPONSIBILITIES
1. Performance Strategy & Agencies management
- In collaboration with the Head of Digital, lead and manage the agency in optimising campaigns across Google Ads including Google Shopping.
- In-house run and optimise campaigns across Meta (Facebook/Instagram)
- In-house run and optimise campaigns on Pinterest and TikTok
- Continuously refine campaign targeting, bidding strategies, and budgets to maximize ROAS and lower CAC.
- Serve as the primary point of contact for the performance marketing agencies to ensure campaigns are executed effectively and meet performance targets.
- Align agency efforts with the brand's business objectives, ensuring consistent messaging and adherence to the luxury brand positioning.
- Provide clear briefs and KPIs, continuously evaluating agency output, identifying opportunities for improvement, and ensuring ROAS and other KPIs optimization.
- Work alongside the creative, merchandising, and e-commerce teams to ensure campaigns are aligned with seasonal collections, product launches, and promotional initiatives.
2. Feed Optimization & Management
- Make sure our product feeds are optimised to improve overall performance of our Google Shopping campaigns
- Lead the agency responsible for running our feed management platforms to ensure feeds are accurate, clean, and fully optimized for performance, with the plan of running this activity fully in house eventually.
- Collaborate with the ecommerce merchandising team to align feed content (titles, descriptions, images, and custom labels) with marketing priorities and seasonal trends.
- Lead the agency in implementing best practices to improve feed quality score and maximize impressions and conversions.
3. Campaign Analysis, Data Visualization & Insights
- In collaboration with the Website and Data Analyst, develop and implement a robust data-driven marketing measurement framework
- In collaboration with the Website and Data Analyst, utilise Google Analytics (GA4) or Looker Studio to build performance dashboards and deliver real-time campaign insights.
- Analyse campaign data to uncover trends, identify growth opportunities, and deliver data-backed strategies. This includes CR optimisation in collaboration with the ecommerce team.
- Measure, report, and present critical KPIs such as ROAS, CLV, CAC, and feed performance.
- With the support of the IT department, explore possibilities of leveraging our Power BI to build insightful reports to support the wider business.
4. Affiliate Marketing Management
- Work alongside the digital team to drive the performance of affiliate programs by onboarding and managing partnerships to deliver incremental growth
- Monitor affiliate performance, negotiate partnerships, and implement strategies to optimize ROI.
(Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role)
PROFILE & KEY SKILLS
- 4+ years of hands-on experience in performance marketing with a strong focus on PPC, Google Shopping, Paid Social, and Affiliate Marketing.
- Previous experience in the luxury fashion or retail industry
- Hands-on experience with feed optimization
Technical Skills:
- Hands-on expertise with Google Ads, Meta Ads Manager, Google Shopping, and affiliate marketing platforms.
- Understanding of feed management and optimization for Google Shopping and dynamic product ads.
- Strong analytical skills and proficiency with Google Analytics (GA4), and Excel for reporting and insights. Understanding of attribution models, customer funnels, and key growth metrics (e.g., ROAS, CAC, CLV).
Analytical & Strategic Mindset:
- Exceptional numerical and analytical abilities with a focus on turning complex data into actionable strategies.
- Proven experience building performance dashboards and visualizing data to drive decision-making.
Soft Skills:
- Strong problem-solving skills, attention to detail, and ability to work in a fast-paced, data-driven environment.
- Excellent communication skills and ability to collaborate with internal teams and external partners
Bonus Skills:
- Experience with Salesforce
- Experience with Power BI
- Experience with data feed management tools
BENEFITS
- Staff discounts
- Training
- Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
- Perkbox membership: access to a wide range of perks, discounts, and wellness resources
- Cycle to work scheme
- Generous annual leave allowance
- Pension Scheme
- Opportunity to develop new skills and progress in your career
- Opportunity to work for a company that cares and believes in its people and the environment
Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.
For our privacy statement please visit this link
Performance Marketing Specialist employer: Vivienne Westwood
Contact Detail:
Vivienne Westwood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with Vivienne Westwood's brand values and recent campaigns. Understanding their commitment to sustainability and culture will help you align your discussions during interviews, showcasing that you're not just a fit for the role but also for the brand.
✨Tip Number 2
Brush up on your analytical skills, especially in Google Analytics and Excel. Be prepared to discuss how you've used data to drive campaign performance in previous roles, as this will be crucial for demonstrating your capability in the Performance Marketing Specialist position.
✨Tip Number 3
Network with professionals in the luxury fashion industry, particularly those involved in digital marketing. Engaging with them can provide insights into current trends and challenges, which you can reference in your conversations with the hiring team.
✨Tip Number 4
Prepare examples of successful PPC and social media campaigns you've managed. Highlight specific metrics like ROAS and CAC to illustrate your impact, as this will resonate well with the expectations for the role at Vivienne Westwood.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in PPC, Google Shopping, and Paid Social. Use specific metrics to demonstrate your success in previous roles, such as ROAS improvements or campaign optimisation results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its values. Discuss how your skills align with the role's requirements, especially your analytical mindset and experience with data-driven strategies. Mention any relevant experience in the luxury fashion sector.
Showcase Analytical Skills: Provide examples of how you've used data to drive marketing decisions. Highlight your proficiency with tools like Google Analytics and Excel, and mention any experience with building performance dashboards or visualising data to support decision-making.
Demonstrate Cultural Fit: Vivienne Westwood values creativity, sustainability, and activism. In your application, reflect on how you embody these values and how they influence your work in performance marketing. This will show that you're not just a fit for the role, but also for the company culture.
How to prepare for a job interview at Vivienne Westwood
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to demonstrate your analytical skills. Be prepared to discuss key metrics like ROAS, CAC, and CLV. Bring examples of how you've used data to optimise campaigns in the past.
✨Showcase Your Creativity
Vivienne Westwood values creativity and innovation. Think of ways you can bring fresh ideas to their performance marketing strategies. Prepare to share any unique campaigns you've executed that align with their brand ethos.
✨Understand the Brand
Familiarise yourself with Vivienne Westwood's heritage, culture, and commitment to sustainability. This will help you align your answers with their core values during the interview, showing that you're not just a fit for the role but also for the company.
✨Prepare for Technical Questions
Expect questions about your hands-on experience with tools like Google Ads, Meta Ads Manager, and feed optimisation. Brush up on your technical knowledge and be ready to discuss specific challenges you've faced and how you overcame them.
