Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing campaigns and transform data into actionable insights.
- Company: Join the iconic Vivienne Westwood team in a vibrant, creative environment.
- Benefits: Enjoy health support, generous leave, and opportunities for career growth.
- Why this job: Make a real impact in luxury fashion through data-driven marketing strategies.
- Qualifications: 4+ years in performance marketing with strong analytical skills required.
- Other info: Be part of a diverse team that values innovation and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
Vivienne Westwood are seeking a highly analytical and technically skilled Performance Marketing & Insights Lead to drive the optimisation of our digital campaigns and transform data into actionable insights. While supported by external agencies, this role requires some level of hands-on involvement. The ideal candidate will be confident working independently across analytics tools and ad platforms, validating agency reporting, and proactively uncovering insights to inform strategy and performance optimisation. This role is based at Vivienne Westwood's head office in Battersea on a full-time basis.
Key Responsibilities
- Performance Marketing
- Lead and manage agencies in optimising Google Ads, Shopping, Display, and Paid Social campaigns to maximise ROAS and reduce CAC.
- Refine targeting, bidding strategies, and budgets in collaboration with the Head of Digital.
- Act as the primary contact for day-to-day communication with agencies, ensuring outputs align with business objectives and brand positioning.
- Provide clear briefs and KPIs, evaluate agency performance, and identify areas for improvement.
- Oversee product feed optimisation, ensuring data accuracy and alignment with seasonal priorities, marketing launches and product availability.
- Partner cross-functionally with creative, merchandising/e-commerce teams to ensure campaigns align with key collections, launches and products availability.
- Be able to run and report on paid social campaigns in-house when required — hands-on experience in Meta Ads Manager is essential.
- Collaborate with agencies but maintain independent oversight of campaign performance, ensuring transparency, accuracy, and consistency of reporting and optimisations.
- Support the digital marketing team across affiliate marketing campaigns.
- Monitor and evaluate performance across all channels using GA4, Meta, Google Ads, and other analytics tools.
- Build and maintain advanced dashboards in Looker Studio and use data visualisations to quickly explore and present key trends.
- Demonstrate advanced proficiency in Excel, creating automated reports, pivot tables, v-lookups, and macros.
- Analyse user behaviour, AOV, conversion rates, and product preferences to identify regional trends and growth opportunities.
- Support customer segmentation analysis and loyalty tracking to inform targeting and retention strategies in collaboration with the CRM specialist.
- Validate and interpret data provided by agencies, ensuring consistency across platforms and proactively identifying insights or discrepancies.
- Ensure data accuracy and alignment across analytics platforms, managing attribution differences and integrating with e-commerce data.
- Evaluate website performance using GA4 and tools such as Microsoft Clarity, recommending journey optimisations and A/B testing opportunities.
- Stay current with digital and e-commerce trends within the luxury fashion industry to identify new growth opportunities.
- 4+ years’ hands-on experience in performance marketing and analytics, ideally within luxury fashion or retail.
- Hands-on expertise in Google Ads, Meta Ads Manager (essential), Google Shopping, and affiliate marketing platforms.
- Strong knowledge of GA4, attribution models, event tracking, and e-commerce KPIs.
- Advanced skills in Looker Studio and Excel (report automation, advanced formulas, and pivoting, etc.).
- Experience with feed management and shopping campaigns optimisation.
- Analytical mindset with strong numerical ability and attention to detail.
- Excellent communication and collaboration skills, able to present insights clearly to both technical and non-technical audiences.
- Proactive, commercially aware, and passionate about digital innovation.
- Confident using analytics and reporting tools independently, without relying solely on agency support.
- Ability to validate tracking, assess data accuracy, and build performance dashboards from scratch.
- Hands-on experience across ad platforms, product feeds, and performance data environments.
- Degree in Data Science, Marketing Analytics, or related fields.
- Experience with Salesforce and feed management tools.
- Experience with Power BI.
- Knowledge of customer segmentation and loyalty frameworks.
- Experience working across global markets.
Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role.
BENEFITS
- Training
- Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
- Cycle to work scheme
- Generous annual leave allowance
- Pension Scheme
- Perkbox membership: access to a wide range of perks, discounts, and wellness resources
- Opportunity to develop new skills and progress in your career
- Opportunity to work for a company that cares and believes in its people and the environment
Applications may close before the deadline, so please apply early to avoid disappointment. Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.
Performance Marketing & Insights Lead in London employer: Vivienne Westwood
Contact Detail:
Vivienne Westwood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing & Insights Lead in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Vivienne Westwood or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! If you’ve got experience with Google Ads or Meta Ads Manager, consider creating a mini-case study or a portfolio piece that highlights your achievements. This can really set you apart during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on the latest trends in digital marketing and e-commerce, especially in the luxury fashion sector. Being able to discuss current events shows you’re passionate and informed.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Vivienne Westwood.
We think you need these skills to ace Performance Marketing & Insights Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in performance marketing and analytics, especially within the luxury fashion sector. We want to see how your skills align with our needs at Vivienne Westwood!
Show Off Your Analytical Skills: Since this role is all about data, don’t shy away from showcasing your analytical prowess. Include specific examples of how you've used tools like GA4 or Excel to drive insights and optimise campaigns. We love numbers as much as you do!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate clarity just as much as creativity!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Vivienne Westwood
✨Know Your Numbers
As a Performance Marketing & Insights Lead, you'll need to demonstrate your analytical prowess. Brush up on key metrics like ROAS, CAC, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive campaign success.
✨Familiarise Yourself with Tools
Make sure you're comfortable with the analytics tools mentioned in the job description, especially GA4 and Meta Ads Manager. If you can, run through some practice scenarios or case studies to show your hands-on experience during the interview.
✨Prepare Insightful Questions
Show your interest in the role by preparing thoughtful questions about their current digital strategies and how they measure success. This not only demonstrates your knowledge but also your proactive approach to understanding their business.
✨Highlight Collaboration Skills
This role requires working closely with agencies and cross-functional teams. Be ready to share examples of how you've successfully collaborated in the past, particularly in optimising campaigns or managing projects that required input from multiple stakeholders.
