Digital Marketing Executive - Japan in London

About Vivienne Westwood

Vivienne Westwood is one of the most iconic British fashion brands, renowned for its heritage, innovative design, and commitment to culture and activism. We care deeply about our people and the environment, and our core values — Gaia, Quality not Quantity, Activism, Culture & Heritage — guide us daily. If you share our passion for creativity, sustainability, and innovation, we’d love to hear from you.

About The Role

We are excited to offer an opportunity for a Digital Marketing Executive – Japan to join our Digital Marketing team on a full-time basis for 12 months with the possibility of extending. This role will be based in our Battersea office. We are looking for a proactive and detail-oriented individual to support the launch and ongoing growth of our Japanese eCommerce platform. This role will play a pivotal part in driving localized marketing.

Key Responsibilities

• Digital Marketing and Website Management (Japan)
  • Own and lead the digital marketing and editorial strategy for the Japanese locale, ensuring alignment with overall brand and commercial objectives.
  • Lead the planning, execution, and optimisation of all on-site content including homepage, editorial pages, blogs, and campaign landing pages.
  • Ensure all content is culturally relevant, on-brand, and optimised for performance within the Japanese market.
  • Manage end-to-end localisation workflows, overseeing adaptation of global campaigns and content for Japan across internal teams, translators, and external partners.
  • Drive continuous on-site optimisation through data-led insights, improving engagement, conversion, and user experience.
• CRM & Lifecycle Marketing (Japan)
  • Own the setup, configuration, and ongoing management of the Japanese CDP ecosystem.
  • Lead the development and execution of localised CRM strategies, including email marketing and lifecycle planning.
  • Define and manage audience segmentation, personalisation frameworks, and automation flows tailored to the Japanese customer base.
  • Analyse campaign performance, extract actionable insights, and continuously optimise CRM activities to improve retention and LTV.
  • Own reporting cadence, delivering weekly and monthly performance reports to internal stakeholders and Japanese partners.
• Analytics, Data & Performance
  • Lead the implementation of analytics frameworks specific to the Japanese market, ensuring alignment with global standards.
  • Own KPI setting, dashboard development, and performance tracking across all digital and e-commerce data and channels.
  • Ensure data integrity and tracking accuracy, proactively identifying gaps, inconsistencies, or optimisation opportunities.
  • Translate data into strategic recommendations to drive growth and efficiency across channels.
• SEO Strategy and website tickets coordination (Japan)
  • Coordinate the overall SEO strategy for the Japanese market across technical, on-site, and off-site initiatives.
  • Manage and progress all the Japanese tickets.
  • Manage technical SEO requirements in collaboration with the developers.
• Marketing & Social Media Strategy (Japan)
  • Support the overall marketing approach for the Japanese channel, ensuring consistency across all digital touchpoints.
  • Own social media strategy and planning for Japan, including content direction, calendar management, and performance optimisation.
  • Ensure alignment between social, CRM, paid media, and on-site content to deliver a cohesive customer journey.
  • Work closely with local partners to maximise brand relevance and engagement within the market.
• Global Digital Marketing & APAC Support
  • Maintain and own global reporting frameworks, ensuring all internal reports are accurate, up-to-date, and actionable.
  • Conduct daily monitoring of Google Analytics and other data sources, proactively flagging discrepancies or anomalies.
  • Manage smaller APAC market activities, particularly social media planning and coordination.
  • Support the global marketing team with ad-hoc strategic and operational initiatives across channels.
  • Contribute to broader digital marketing activities beyond Japan, ensuring alignment with global objectives and best practices.
• Operational & Cross-Functional Support
  • Oversee translation quality and consistency across all Japanese content.
  • Provide support on operational, logistical, and retail-related digital initiatives where required.
  • Act as a key point of contact across internal teams and external partners, ensuring smooth execution of all digital activities.

Profile & Key Skills

• 3+ years of experience in digital marketing, content management, CRM/email marketing, or related roles.
• Native-level fluency in Japanese and strong communication skills in English.
• Experience managing localized content and marketing campaigns for Japanese audiences.
• Familiarity with CDP tools (preferably Ometria) and email marketing and CRM best practice.
• Familiarity with working with external agencies, partners and developers.
• Strong understanding of web analytics tools (e.g., Google Analytics, GA4, or similar).
• Knowledge of SEO fundamentals and experience working with or coordinating with SEO agencies.
• Detail-oriented, with excellent organisational and project management skills.

Preferred Qualifications:

• Experience in eCommerce, preferably in a global or cross-functional team environment.
• Understanding of Japanese consumer behaviour in the digital landscape.
• Knowledge of CMS platforms, ideally Salesforce and localisation tools.
• Basic understanding of HTML/CSS is a plus.

Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role.

Benefits

• Staff discounts
• Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
• Perkbox Discounts and Wellness Hub
• Cycle to work scheme
• Generous annual leave allowance
• Pension Scheme
• Training and hands-on experience
• Opportunities to build new skills and gain valuable industry knowledge

Applications are reviewed on an ongoing basis, so we recommend applying early to avoid missing out. Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.