Digital Marketing Performance Marketing Specialist

Vivienne Westwood is one of the most iconic British fashion brands, renowned for its heritage, innovative design, and commitment to culture and activism. We care deeply about our people and the environment, and our core values — Gaia, Quality not Quantity, Activism, Culture & Heritage — guide us daily. If you share our passion for creativity, sustainability, and innovation, we’d love to hear from you.

About The Role

We are excited to offer an opportunity for a Performance Marketing Specialist to join our Digital Marketing team on a full-time basis for 12 months. This role will be based in our Battersea office.

The Performance Marketing Specialist will be responsible for leading the strategy and execution of ROAS-driven campaigns across PPC, Google Shopping (including product feed optimisation), Paid Social, and Affiliate Marketing. The ideal candidate has a highly analytical, mathematical mindset with proven experience in campaign optimisation, and a strong understanding of attribution methodologies. This role requires someone comfortable turning data into actionable strategies. The long-term plan for this role is to gradually move all the performance campaigns in-house.

KEY RESPONSIBILITIES

• Performance Strategy & Agencies management

In collaboration with the Head of Digital, lead and manage the agency in optimising campaigns across Google Ads including Google Shopping. In-house run and optimise campaigns across Meta (Facebook/Instagram). In-house run and optimise campaigns on Pinterest and TikTok. Continuously refine campaign targeting, bidding strategies, and budgets to maximize ROAS and lower CAC. Serve as the primary point of contact for the performance marketing agencies to ensure campaigns are executed effectively and meet performance targets. Align agency efforts with the brand's business objectives, ensuring consistent messaging and adherence to the luxury brand positioning. Provide clear briefs and KPIs, continuously evaluating agency output, identifying opportunities for improvement, and ensuring ROAS and other KPIs optimisation. Work alongside the creative, merchandising, and e-commerce teams to ensure campaigns are aligned with seasonal collections, product launches, and promotional initiatives.

• Feed Optimization & Management

Make sure our product feeds are optimised to improve overall performance of our Google Shopping campaigns. Lead the agency responsible for running our feed management platforms to ensure feeds are accurate, clean, and fully optimized for performance, with the plan of running this activity fully in house eventually. Collaborate with the ecommerce merchandising team to align feed content (titles, descriptions, images, and custom labels) with marketing priorities and seasonal trends. Lead the agency in implementing best practices to improve feed quality score and maximize impressions and conversions.

• Campaign Analysis, Data Visualization & Insights

In collaboration with the Website and Data Analyst, develop and implement a robust data-driven marketing measurement framework. In collaboration with the Website and Data Analyst, utilise Google Analytics (GA4) or Looker Studio to build performance dashboards and deliver real-time campaign insights. Analyse campaign data to uncover trends, identify growth opportunities, and deliver data-backed strategies. This includes CR optimisation in collaboration with the ecommerce team. Measure, report, and present critical KPIs such as ROAS, CLV, CAC, and feed performance. With the support of the IT department, explore possibilities of leveraging our Power BI to build insightful reports to support the wider business.

• Affiliate Marketing Management

Work alongside the digital team to drive the performance of affiliate programs by onboarding and managing partnerships to deliver incremental growth. Monitor affiliate performance, negotiate partnerships, and implement strategies to optimize ROI.

(Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role)

Profile & Key Skills

• 4+ years of hands-on experience in performance marketing with a strong focus on PPC, Google Shopping, Paid Social, and Affiliate Marketing.
• Previous experience in the luxury fashion or retail industry.
• Hands-on experience with feed optimization.

Technical Skills:

• Hands-on expertise with Google Ads, Meta Ads Manager, Google Shopping, and affiliate marketing platforms.
• Understanding of feed management and optimization for Google Shopping and dynamic product ads.
• Strong analytical skills and proficiency with Google Analytics (GA4), and Excel for reporting and insights.
• Understanding of attribution models, customer funnels, and key growth metrics (e.g., ROAS, CAC, CLV).

Analytical & Strategic Mindset:

• Exceptional numerical and analytical abilities with a focus on turning complex data into actionable strategies.
• Proven experience building performance dashboards and visualizing data to drive decision-making.

Soft Skills:

• Strong problem-solving skills, attention to detail, and ability to work in a fast-paced, data-driven environment.
• Excellent communication skills and ability to collaborate with internal teams and external partners.

Bonus Skills:

• Experience with Salesforce.
• Experience with Power BI.
• Experience with data feed management tools.

Benefits

• Staff discounts.
• Training.
• Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.).
• Perkbox membership: access to a wide range of perks, discounts, and wellness resources.
• Cycle to work scheme.
• Generous annual leave allowance.
• Pension Scheme.
• Opportunity to develop new skills and progress in your career.
• Opportunity to work for a company that cares and believes in its people and the environment.

Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.