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For Companies At a Glance
- Tasks: Plan and execute marketing strategies to engage international students, especially from the Chinese community.
- Company: Join a dynamic team focused on global student recruitment and brand development.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Exciting role with opportunities to work on diverse campaigns and events.
- Why this job: Make a real impact in international education while honing your marketing skills.
- Qualifications: Bachelor’s degree in Marketing or Business and relevant marketing experience.
The predicted salary is between 33000 - 34000 £ per year.
Main Purpose of the Role: To plan, develop, and implement marketing and student recruitment strategies targeting international markets, with a particular focus on the Chinese community, supporting business growth, client engagement, and brand development.
Key Duties and Responsibilities:
- Develop and implement marketing strategies targeting new and emerging international markets, particularly Chinese-speaking audiences.
- Identify target customer segments, define marketing objectives, and support market entry strategies.
- Conduct detailed market research and analysis to identify trends, competitor activity, and opportunities for growth.
- Plan and execute multi-channel promotional campaigns (digital, social media, events, and offline channels).
- Analyse marketing effectiveness and recommend improvements in pricing, promotion, and service diversification.
- Produce and manage marketing materials, ensuring alignment with brand and corporate identity.
- Support student recruitment activities, including lead generation, application support, and contract preparation.
- Determine and manage customer contract terms and conditions in line with company policies.
- Maintain and develop relationships with clients, education partners, and external stakeholders.
- Negotiate pricing, contracts, and service agreements with suppliers and partners.
- Coordinate recruitment of staff and tutors relevant to new market segments.
- Prepare work schedules, allocate responsibilities, and support operational planning.
- Maintain accurate customer and client records using CRM systems.
- Organise and manage events such as seminars, conferences, exhibitions, and client engagement activities.
- Liaise with finance teams to support quotations, invoicing, and budget monitoring.
Person Specification:
Essential:
- Bachelor’s degree or equivalent in Marketing, Business, or a related field.
- Relevant experience in marketing, advertising, or student recruitment.
- Strong analytical and market research skills.
- Excellent communication and stakeholder management abilities.
- Ability to plan and deliver marketing campaigns independently.
Desirable:
- Experience working with international markets (especially Chinese market).
- Knowledge of digital marketing tools and CRM systems.
- Experience in education or student recruitment sector.
Employment: Full-time
Salary: £33,000 – £34,000 yearly
Advertising and Marketing Associate Professional in London employer: Vive Education Group UK Ltd
Contact Detail:
Vive Education Group UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising and Marketing Associate Professional in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the advertising and marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use real data to showcase your impact, especially if you’ve worked with international markets or digital tools. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its target markets. Be ready to discuss how you can help them engage with the Chinese community and other international audiences. Tailor your answers to show you understand their goals and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job in marketing!
We think you need these skills to ace Advertising and Marketing Associate Professional in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Advertising and Marketing Associate Professional. Highlight your experience with international markets, especially if you've worked with Chinese-speaking audiences. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and student recruitment. Share specific examples of your past successes and how they relate to the key duties in the job description. We love a good story!
Show Off Your Analytical Skills: Since the role involves market research and analysis, make sure to showcase your analytical skills in your application. Mention any tools or methods you’ve used to identify trends and opportunities. We’re looking for someone who can think critically and drive results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team. We can’t wait to hear from you!
How to prepare for a job interview at Vive Education Group UK Ltd
✨Know Your Market
Make sure you do your homework on the international markets, especially the Chinese community. Understand their preferences and behaviours, as this will show your potential employer that you're genuinely interested in the role and can hit the ground running.
✨Showcase Your Campaign Skills
Prepare examples of past marketing campaigns you've worked on, particularly those that involved multi-channel strategies. Be ready to discuss what worked, what didn’t, and how you measured success. This will demonstrate your practical experience and analytical skills.
✨Communicate Effectively
Since excellent communication is key for this role, practice articulating your thoughts clearly and confidently. Think about how you can convey complex ideas simply, especially when discussing stakeholder management or client engagement strategies.
✨Be Ready to Discuss CRM Systems
Familiarise yourself with common CRM systems and be prepared to talk about how you've used them in previous roles. Highlight any experience you have with managing customer records and how it contributed to successful marketing efforts.