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For Companies At a Glance
- Tasks: Plan and implement marketing strategies targeting international markets, especially the Chinese community.
- Company: Join a dynamic team focused on business growth and brand development.
- Benefits: Competitive salary, professional development, and opportunities to work with diverse markets.
- Other info: Exciting role with opportunities for career advancement and international exposure.
- Why this job: Make an impact in global marketing while engaging with vibrant communities.
- Qualifications: Bachelor’s degree in Marketing or Business and relevant marketing experience.
The predicted salary is between 33000 - 34000 £ per year.
Main Purpose of the Role: To plan, develop, and implement marketing and student recruitment strategies targeting international markets, with a particular focus on the Chinese community, supporting business growth, client engagement, and brand development.
Key Duties and Responsibilities:
- Develop and implement marketing strategies targeting new and emerging international markets, particularly Chinese-speaking audiences.
- Identify target customer segments, define marketing objectives, and support market entry strategies.
- Conduct detailed market research and analysis to identify trends, competitor activity, and opportunities for growth.
- Plan and execute multi-channel promotional campaigns (digital, social media, events, and offline channels).
- Analyse marketing effectiveness and recommend improvements in pricing, promotion, and service diversification.
- Produce and manage marketing materials, ensuring alignment with brand and corporate identity.
- Support student recruitment activities, including lead generation, application support, and contract preparation.
- Determine and manage customer contract terms and conditions in line with company policies.
- Maintain and develop relationships with clients, education partners, and external stakeholders.
- Negotiate pricing, contracts, and service agreements with suppliers and partners.
- Coordinate recruitment of staff and tutors relevant to new market segments.
- Prepare work schedules, allocate responsibilities, and support operational planning.
- Maintain accurate customer and client records using CRM systems.
- Organise and manage events such as seminars, conferences, exhibitions, and client engagement activities.
- Liaise with finance teams to support quotations, invoicing, and budget monitoring.
Person Specification:
Essential:
- Bachelor’s degree or equivalent in Marketing, Business, or a related field.
- Relevant experience in marketing, advertising, or student recruitment.
- Strong analytical and market research skills.
- Excellent communication and stakeholder management abilities.
- Ability to plan and deliver marketing campaigns independently.
Desirable:
- Experience working with international markets (especially Chinese market).
- Knowledge of digital marketing tools and CRM systems.
- Experience in education or student recruitment sector.
Employment: Full-time
Salary: £33,000 – £34,000 yearly
Advertising and Marketing Associate Professional employer: Vive Education Group UK Ltd
Contact Detail:
Vive Education Group UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising and Marketing Associate Professional
✨Tip Number 1
Network like a pro! Get out there and connect with people in the advertising and marketing scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Whether it’s social media posts, event planning, or market research, having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its target markets, especially if they focus on international audiences like the Chinese community. Tailor your answers to show how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Advertising and Marketing Associate Professional
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Advertising and Marketing Associate Professional. Highlight your experience with international markets, especially if you've worked with Chinese-speaking audiences. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and student recruitment. Share specific examples of your past successes and how they relate to the key duties in the job description. Let us know why you’re the perfect fit!
Show Off Your Analytical Skills: Since the role involves market research and analysis, make sure to showcase your analytical skills in your application. Mention any tools or methods you’ve used to identify trends and opportunities for growth. We love data-driven decision-making!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Vive Education Group UK Ltd
✨Know Your Market
Before the interview, dive deep into understanding the Chinese market and its nuances. Research current trends, key players, and successful marketing strategies that resonate with this audience. This will show your potential employer that you’re not just familiar with the role but also passionate about making an impact.
✨Showcase Your Campaign Skills
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to explain your thought process, the channels you used, and how you measured success. Highlighting your hands-on experience will demonstrate your ability to plan and deliver effective marketing strategies.
✨Engage with Stakeholders
Since stakeholder management is key in this role, think of examples where you've successfully built relationships or negotiated terms. Be prepared to discuss how you handle different personalities and ensure everyone is on the same page. This will illustrate your communication skills and ability to manage client expectations.
✨Be Data-Driven
Emphasise your analytical skills by discussing how you've used data to inform your marketing decisions. Bring examples of how you've conducted market research and what insights you derived from it. Showing that you can analyse marketing effectiveness will reassure them that you can recommend improvements based on solid evidence.