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- Tasks: Lead and optimise paid media campaigns across various platforms to drive performance.
- Company: Join Vivactive, an award-winning and rapidly growing business in the Midlands.
- Benefits: Enjoy 31 days of annual leave, birthday off, training opportunities, and a fun work environment.
- Why this job: Be part of a market leader with a vibrant culture and a focus on employee well-being.
- Qualifications: 3-5 years in paid media, team management experience, and proficiency in Google Ads and Analytics.
- Other info: This role offers a chance to shape a department in a dynamic company aiming for European leadership.
The predicted salary is between 36000 - 60000 £ per year.
Vivactive Limited, winners of the best online business in Shropshire award, seek an exceptional person to join our Senior Management Team. The Company is looking to recruit a Paid Media Manager to join our Head Office, based in Telford. As Paid Media Manager at Vivactive, you will report to our Managing Director and support the business in building the strategy for our paid media channels, covering Paid Search, Paid Social and Affiliate. Your role will be pivotal in the strategic planning, execution, and reporting of all paid media campaigns. This role is key in driving performance, maximising ROI and CPA, and ensuring campaigns align with our broader business objectives.
You will be responsible for handling large budgets across three key websites in two key locations, United Kingdom and France, as well as overseeing a small team. The role will be working alongside our Brand Manager to align our advertising strategy with our core brand values, reporting to the wider business as a marketing team.
About You
- You’ll have 3-5 years hands-on experience in paid search (Google & Microsoft Ads) and paid social (Meta Ads).
- You’ll have experience in managing and mentoring a small team of paid media specialists.
- Comfortable working with large budgets (£100k+ a month), you will oversee and optimize paid media budgets, ensuring efficient allocation and ROI.
- Experience with Google Analytics 4 and similar reporting tools.
- Be confident reporting on performance as part of the senior management team in weekly trading meetings and monthly board meetings.
- Be a strategic thinker with a combination of analytical and creative thinking skills, with the ability to analyze campaign performance, identify trends, and generate reports to inform future strategies.
- In-depth understanding of various paid media platforms, including Google Ads and Meta.
- Affiliate marketing experience is desired but not crucial to the role.
About Us
Vivactive is an award-winning business that stands among the fastest-growing in the Midlands. The company’s long-term aim is to become the biggest incontinence provider in Europe; here, you will have an opportunity to be part of it all. Recognised as an award-winning company with outstanding people and an entrepreneurial environment, the ideal candidate will enjoy the buzz of being part of a market-leading business with exceptional people.
What’s in it for you?
- A chance to build and grow a department in a rapidly expanding/award-winning company.
- Annual leave starting at 23 days plus 8 bank holidays (31 days in total), increasing with length of service.
- Your birthday is off, so you always enjoy your special day.
- We’ll pay for external training courses that may be beneficial to your role.
- Awards and Recognition Schemes; delivering above and beyond never goes unnoticed.
- Free onsite parking.
- Complimentary tea, coffee, chilled water and soft drinks.
- Pension Scheme.
- Free Summer BBQ.
Our people are at the heart of what we do, which is why the mental and physical health of our staff is a top priority, with well-being initiatives and practices embedded within the company. Work in a fun and lively environment in an up-and-coming business! You will be a crucial member of the Vivactive team and report to the Managing Director. This is an incredible opportunity for an outstanding person; if you believe this is you, don’t hesitate to apply now.
Vivactive Ltd. is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants without regard to race, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity or expression, military or veteran status, or any other protected characteristic under applicable law. We value diversity and believe that it strengthens our team and enhances our ability to serve our clients and communities.
Paid Media Manager employer: Vivactive Ltd
Contact Detail:
Vivactive Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Familiarise yourself with Vivactive's brand values and recent campaigns. Understanding their approach will help you align your strategies and demonstrate how you can contribute to their goals during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've managed large budgets in previous roles. Be ready to share insights on how you maximised ROI and CPA, as this will be crucial for the Paid Media Manager position.
✨Tip Number 3
Brush up on your knowledge of Google Analytics 4 and similar reporting tools. Being able to confidently analyse and report on campaign performance will set you apart as a candidate who can hit the ground running.
✨Tip Number 4
Network with professionals in the paid media space, especially those who have experience in managing teams. This could provide you with valuable insights and potentially even referrals that could help you land the job.
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3-5 years of experience in paid search and paid social. Include specific examples of campaigns you've managed, focusing on your ability to handle large budgets and drive performance.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Vivactive Limited. Discuss how your strategic thinking and analytical skills align with their goals, and mention your experience in mentoring a team.
Showcase Relevant Skills: Emphasise your proficiency with Google Ads, Microsoft Ads, and Meta Ads. Mention your familiarity with Google Analytics 4 and any reporting tools you’ve used to analyse campaign performance.
Highlight Team Collaboration: Since the role involves working alongside the Brand Manager and reporting to senior management, illustrate your experience in collaborative environments. Provide examples of how you've successfully aligned advertising strategies with broader business objectives.
How to prepare for a job interview at Vivactive Ltd
✨Showcase Your Experience
Be prepared to discuss your 3-5 years of hands-on experience in paid search and paid social. Highlight specific campaigns you've managed, the budgets involved, and the results achieved to demonstrate your expertise.
✨Understand the Company’s Goals
Research Vivactive Limited and understand their business objectives, especially regarding their aim to become the biggest incontinence provider in Europe. Tailor your responses to show how your skills can help achieve these goals.
✨Prepare for Analytical Questions
Expect questions about your analytical skills and experience with tools like Google Analytics 4. Be ready to discuss how you analyse campaign performance, identify trends, and use data to inform future strategies.
✨Demonstrate Leadership Skills
Since you'll be overseeing a small team, prepare to talk about your experience in managing and mentoring others. Share examples of how you've successfully led teams and contributed to their professional development.
