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- Tasks: Lead email marketing for three ecommerce stores, crafting campaigns and analysing performance.
- Company: Join Vivactive, an award-winning brand revolutionising the incontinence industry with innovative solutions.
- Benefits: Enjoy 23 days holiday, birthday off, training support, team events, and a fun work environment.
- Why this job: Be part of a dynamic team making a real impact in a growing company focused on wellbeing.
- Qualifications: Experience in email marketing, strong analytical skills, and a creative mindset are essential.
- Other info: Work on-site in Telford, with no sponsorship available.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Vivactive is an award-winning, fast-growing brand on a mission to become Europe\’s leading incontinence provider. We\’re disrupting a tired industry with smarter thinking, sharper pricing, and outstanding service, and email plays a huge part in that. We\’re looking for a dynamic and experienced Email Marketing Manager to take full ownership of our email strategy across three ecommerce stores. From crafting engaging campaigns to digging deep into data, this role requires someone who understands how email marketing can drive performance, and isn\’t afraid to take charge. If you\’re a confident, analytical marketer with a creative eye and a passion for beautifully crafted emails that convert, we want to hear from you.
Responsibilities
- Manage all email communications across our three ecommerce stores
- Plan and build engaging campaigns using our email platform
- Analyse performance and provide regular reporting on key metrics
- Own and manage customer segmentation strategies to drive retention and conversion
- Work closely with the buying team and wider business to ensure email aligns with product launches and service updates
- Collaborate with the design team to ensure all campaigns are visually impactful and on-brand
- Continuously test and optimise for better performance
- Help evolve our CRM strategy with smarter segmentation, automation, and personalisation
Qualifications
- Proven experience in email marketing, ideally in ecommerce
- A strong grasp of CRM platforms and email marketing best practices
- Confident in analysing performance data to inform decisions and strategy
- Excellent organisational skills and the ability to manage multiple campaigns
- A proactive mindset – someone who sees opportunities and runs with them
- A strong sense of visual design
- A creative brain with a commercial edge
- The ability to work independently but collaborate well with others
- Knowledge of Ometria or similar tools (a bonus, not a dealbreaker)
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Email Marketing Manager employer: Vivactive Ltd
Contact Detail:
Vivactive Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Vivactive's brand and values. Understanding their mission to disrupt the incontinence market will help you tailor your approach during interviews and demonstrate your alignment with their goals.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive email marketing success in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Prepare to discuss your experience with CRM platforms, especially if you have knowledge of Ometria or similar tools. Highlight any innovative strategies you've implemented that improved customer segmentation and engagement.
✨Tip Number 4
Demonstrate your creative side by bringing examples of visually impactful email campaigns you've created. This will show your potential employer that you not only understand the technical aspects but also have an eye for design.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing, particularly in ecommerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of how it drives performance. Mention your analytical skills and creativity, and explain why you're excited about the opportunity at Vivactive.
Showcase Relevant Skills: In your application, emphasise your familiarity with CRM platforms and email marketing best practices. If you have experience with tools like Ometria, be sure to mention it as it could set you apart from other candidates.
Highlight Collaboration Experience: Since the role involves working closely with various teams, include examples of past collaborations in your application. This will show that you can work well with others while managing multiple campaigns effectively.
How to prepare for a job interview at Vivactive Ltd
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific metrics that demonstrate your success, such as open rates, click-through rates, and conversion rates. This will show the interviewers that you have a solid understanding of what drives performance.
✨Demonstrate Analytical Skills
Since the role requires digging deep into data, be ready to explain how you've used analytics to inform your strategies. Bring examples of how you've segmented audiences or optimised campaigns based on performance data, showcasing your analytical mindset.
✨Emphasise Collaboration
This position involves working closely with various teams, so highlight your experience in collaborating with design, buying, and other departments. Share examples of how teamwork has led to successful campaigns, demonstrating your ability to work well with others.
✨Prepare for Creative Challenges
Expect to discuss your creative process when crafting engaging emails. Be ready to share ideas or concepts for potential campaigns that align with Vivactive's brand. This will illustrate your creative thinking and passion for visually impactful emails.
