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- Tasks: Lead email marketing for three ecommerce stores, crafting campaigns and analysing performance.
- Company: Join Vivactive, an award-winning brand revolutionising the incontinence market with innovative solutions.
- Benefits: Enjoy 23 days holiday, birthday off, training support, team events, and a vibrant workplace culture.
- Why this job: Be part of a dynamic team making a real impact in a fast-growing industry.
- Qualifications: Experience in email marketing, strong analytical skills, and a creative mindset are essential.
- Other info: Work on-site in Telford, with no sponsorship available.
The predicted salary is between 28800 - 43200 £ per year.
4 Days on site, local to the Telford area No Sponsorship available Vivactive is an award-winning, fast-growing brand on a mission to become Europe’s leading incontinence provider. We’re disrupting a tired industry with smarter thinking, sharper pricing, and outstanding service, and email plays a huge part in that. We’re looking for a dynamic and experienced Email Marketing Manager to take full ownership of our email strategy across three ecommerce stores. From crafting engaging campaigns to digging deep into data, this role requires someone who understands how email marketing can drive performance, and isn\’t afraid to take charge. If you’re a confident, analytical marketer with a creative eye and a passion for beautifully crafted emails that convert, we want to hear from you. What you’ll do: * Manage all email communications across our three ecommerce stores * Plan and build engaging campaigns using our email platform * Analyse performance and provide regular reporting on key metrics * Own and manage customer segmentation strategies to drive retention and conversion * Work closely with the buying team and wider business to ensure email aligns with product launches and service updates * Collaborate with the design team to ensure all campaigns are visually impactful and on-brand * Continuously test and optimise for better performance * Help evolve our CRM strategy with smarter segmentation, automation, and personalisation What you’ll need: * Proven experience in email marketing, ideally in ecommerce * A strong grasp of CRM platforms and email marketing best practices * Confident in analysing performance data to inform decisions and strategy * Excellent organisational skills and the ability to manage multiple campaigns * A proactive mindset – someone who sees opportunities and runs with them * A strong sense of visual design * A creative brain with a commercial edge * The ability to work independently but collaborate well with others * Knowledge of Ometria or similar tools (a bonus, not a dealbreaker) Benefits What’s in it for you? * Be part of a fast-growing, award-winning brand disrupting the market * 23 days holiday + 8 bank holidays, increasing with service * Your birthday off every year * We’ll pay for training and development to help you grow * Regular team events and free summer BBQs * Awards and recognition schemes * Free onsite parking, complimentary drinks and a supportive culture * A company that takes mental wellbeing and sustainability seriously Work in a fun and lively environment in an up-and-coming business! You will be a crucial member of the Vivactive team and report to the Brand Manager. This is an incredible opportunity for an outstanding person; if you believe this is YOU, don’t hesitate to apply now
Email Marketing Manager employer: Vivactive Ltd
Contact Detail:
Vivactive Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Vivactive's brand and values. Understanding their mission to disrupt the incontinence market will help you tailor your conversations and demonstrate how your skills align with their goals during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive email marketing success in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on campaign performance.
✨Tip Number 3
Prepare to discuss your experience with CRM platforms, especially if you have knowledge of Ometria or similar tools. Highlight any innovative strategies you've implemented for customer segmentation and personalisation in past campaigns.
✨Tip Number 4
Demonstrate your creative side by bringing examples of visually impactful email campaigns you've created. Be prepared to discuss your design process and how you ensure alignment with brand identity in your work.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing, particularly in ecommerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of how it drives performance. Mention your analytical skills and creativity, and explain why you're excited about the opportunity at Vivactive.
Showcase Relevant Skills: In your application, emphasise your familiarity with CRM platforms and email marketing best practices. If you have experience with tools like Ometria, be sure to mention it as it could set you apart from other candidates.
Highlight Collaboration Experience: Since the role involves working closely with various teams, include examples of past collaborations in your application. This will demonstrate your ability to work well with others while managing multiple campaigns.
How to prepare for a job interview at Vivactive Ltd
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific metrics and results you've achieved, as this role requires a strong grasp of performance analysis.
✨Demonstrate Your Creative Skills
Bring examples of visually impactful emails you've designed or worked on. This will show that you have a strong sense of visual design and can create engaging content that converts.
✨Understand the Brand and Its Audience
Research Vivactive and its target market before the interview. Understanding their mission and how email marketing fits into their strategy will help you align your answers with their goals.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be ready to discuss your experience in collaboration. Share examples of how you've successfully worked with design or buying teams in the past.
