Field Sales Manager Wholesale UK - Vitamin Well I Barebells I NOCCO in City of London

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

In the UK and Ireland, NOCCO launched in 2018, followed shortly after by Barebells. Today, the two brands are present across multiple channels including grocery, online, convenience and sport and fitness. Vitamin Well joined the portfolio as the third brand in April of 2023. Working across the portfolio means working together at a high pace with a focus on innovation and business advantages. It is the employees who make a difference every day and who are our main competitive advantage. But our journey has only just begun.

About the role

Reporting to the Head of Channel, the Field Sales Manager role is a key driver of our commercial success in the UK wholesale and convenience market. This is a hybrid role, combining offsite work with collaboration at our central London headquarters. While the role can be based anywhere in England, being located in the London area or the Midlands is considered an advantage due to proximity to the field sales team.

As Field Sales Manager, you will take full ownership of how we execute in the field – leading a team of seven field sales representatives in the UK.

In short your responsibilities will be:

• Sales Strategies & Commercial Implementation: Implement innovative strategies and campaigns to increase brand awareness and sales across the wholesale and convenience channel. Drive the execution of the commercial strategy with a strong ambition for growth.
• Team Development: Coach and develop team members through regular feedback, goal tracking, and supporting their personal growth.
• Monitoring Team KPIs: For example, sales performance by sales representative, number of visits per day and quality of customer visits, openings of new customers and tools to develop business (e.g., coolers).
• Field Team Support: Provide support for field teams through sales training and product training.
• Collaboration: Work with other departments to ensure cohesive and effective marketing and sales strategies.
• Regional Customer Relationships: Build and maintain strong relationships with new and existing wholesale customers for long‑term success.
• Data Analysis: Analyse sales data and market trends to identify growth opportunities and areas for improvement.
• Customer Field Information: Collect and provide feedback on customer field information.
• Competitive Monitoring: Keep track of competitors’ activities and market trends.

What you can expect

• Direct responsibility where your impact is clearly visible in customer results and commercial performance.
• A high-paced environment where action beats talk, and ideas quickly turn into tangible outcomes.
• The autonomy to take ownership while being part of a driven, supportive UK Sales team.
• The chance to grow three exceptional brands in the market and see the impact of your work, every day.

Who are you

You are driven, dynamic, and thrive in a fast-paced, ever-changing environment. With a proactive mindset and a passion for collaboration, you are the kind of person who takes initiative and finds solutions, no matter the challenge. You are an accomplished sales leader with a proven record of driving results in the field. You lead from the front, motivate your team, and focus on execution that delivers results. You thrive in a fast-paced environment where autonomy, accountability, and high standards go hand in hand.

Essential Skills for Success:

• Your experience: Strong track record in sales execution and developing a field sales team, preferably within FMCG and wholesale.
• A natural leader – someone who inspires and energises others, with a coaching mindset and clear performance expectations.
• Comfortable leading large, distributed field teams, with strong examples of driving both results and team culture.
• Experienced in working with CRM tools.
• Thrives in growth environments and enjoys balancing strategy with hands‑on involvement.
• Demonstrated success in driving commercial excellence and sales execution, customer development, and performance management.
• Strong commercial acumen with the ability to use data and insights to drive decisions.
• Excellent leadership, coaching, and relationship‑building skills.
• Experience working cross-functionally with marketing, trade marketing, and supply chain.
• A valid driver’s licence.

If you are into sports, fitness, or health, you will feel right at home with our brands and our culture.

Welcome with your application at the latest February 8th 2026. We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objectively as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.