At a Glance
- Tasks: Lead innovative marketing strategies for health products and drive customer engagement.
- Company: Vitality, a forward-thinking health insurance company focused on innovation.
- Benefits: Competitive salary, bonus schemes, health insurance, and generous pension contributions.
- Other info: Flexible working options and a supportive environment for personal growth.
- Why this job: Shape the future of health insurance while making a real impact on customer lives.
- Qualifications: Proven product marketing experience and strong stakeholder management skills.
The predicted salary is between 56700 - 69300 £ per year.
- Working Pattern -
- Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week
We are happy to discuss flexible working!
Top 3 skills needed for this role
- Strategic Product Marketing Expertise
- Go-To-Market Planning & Delivery
What this role is all about
At Vitality, we're transforming the health insurance market through innovation, insight and customer-centric thinking.
As Product Marketing Senior Manager for Health, you’ll shape how Vitality’s Health products and propositions are positioned, taken to market and communicated to customers, advisers and employers.
Using customer, market and competitor insight, you’ll develop data-driven marketing strategies and go-to-market plans that support growth, engagement and retention.
You’ll work across Product, Distribution and Marketing to create compelling positioning and messaging, bring cross-functional teams together and lead effective campaigns through our Marketing Centres of Excellence.
- Key Actions
- Develop and deliver data-driven marketing strategies that support growth, engagement and retention across Vitality Health products and propositions
- Create and execute comprehensive go-to-market plans aligned to business objectives, audience needs and commercial priorities
- Lead the development of product positioning, messaging frameworks and value propositions that clearly differentiate Vitality's offering in the market
- Translate complex product features and strategic narratives into compelling customer-focused marketing messaging and communications
- Work closely with Product, Technical Marketing, Distribution and wider business teams to ensure alignment of marketing strategies and objectives
- Brief and guide Marketing Centres of Excellence and agency partners to deliver effective multi-channel campaigns and initiatives
- Use customer insight, segmentation and market intelligence to identify opportunities and enhance campaign effectiveness
- Act as the health market expert within Marketing, maintaining an up-to-date understanding of customer needs, competitors and industry developments
- Track, analyse and report on marketing performance, providing recommendations to optimise results and drive continuous improvement
- Represent the Health business with senior stakeholders and wider audiences, influencing decision-making and championing customer-led product benefits
What do you need to thrive?
- Proven experience delivering successful go-to-market strategies that drive measurable commercial results.
- Strong Product Marketing expertise across B2B and B2C, with a track record of launching propositions and delivering growth.
- Ability to influence senior stakeholders and build alignment across complex, matrix organisations.
- Strong understanding of customer segmentation, proposition development, and marketing strategy, using insight to drive customer and business outcomes.
- Excellent communication and stakeholder management skills, with the confidence to challenge and influence at all levels.
- Experience operating within regulated environments, balancing commercial objectives with compliance requirements.
- Interest in emerging marketing technologies, including the practical application of AI within marketing.
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
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Senior Product Marketing Manager employer: Vitality
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With flexible working arrangements and a commitment to diversity and inclusion, employees are empowered to thrive in their roles while enjoying competitive benefits such as a generous pension scheme and award-winning health insurance. Join us in our London office and be part of a purpose-driven team dedicated to making a positive impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
