At a Glance
- Tasks: Lead exciting marketing campaigns that enhance member engagement and loyalty.
- Company: Join a dynamic team at Vitality, known for its innovative approach to health and wellness.
- Benefits: Enjoy a competitive salary, bonus schemes, and award-winning health insurance.
- Other info: Flexible working options and fantastic career growth opportunities await you!
- Why this job: Make a real impact by translating strategies into engaging communications for our members.
- Qualifications: Degree-level education and proven marketing experience in a fast-paced environment.
The predicted salary is between 35000 - 42000 £ per year.
Team - Vitality Programme and Engagement
Working Pattern: Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Proven customer engagement and retention marketing experience
- Strong partner campaign delivery and optimisation
- Demonstrated member communications and engagement strategy execution
What this role is all about:
Join Vitality’s Programme & Engagement Marketing team and play an important role in delivering marketing campaigns that help members get more value from the Vitality programme. Working across engagement, retention and partner-led activity, this role translates strategy into impactful communications and initiatives. Working closely with colleagues and external partners to increase engagement, raise programme awareness and strengthen member loyalty.
Key Actions:
- Responsible for implementing the Vitality programme and engagement marketing strategy as set out by Director and Head of the team
- Plan and operationally coordinate activities across a varied portfolio of campaigns and initiatives to keep momentum and deliver against timelines, to ensure a quality customer experience and high level of customer understanding
- Responsible for co-ordinating and briefing all the key supporting channels and teams needed to execute brilliantly against the Vitality programme and engagement strategy including content and social, design and copy, digital product, CRM and external agencies and our Vitality partners.
- Working with other teams in the business to ensure quality standards and deadlines are adhered to
- Own communications relating to product changes and updates for example; communicating new Vitality partners, points changes, partner removals
- Maintain relationship with our Vitality partners and suppliers, ensuring we are optimising marketing opportunities with them and where they are incorporating the Vitality brand into their own material that they adhere to brand guidelines
- Building and maintaining strong relationships with key stakeholders including Vitality Operations, Servicing, Retention and Distribution, Enterprise and the broader Marketing team
What do you need to thrive?
- Degree-level education or equivalent relevant experience
- Proven experience in a marketing role within a dynamic business environment
- Experience planning, managing and delivering marketing campaigns and projects
- Strong written communication skills, with the ability to create clear and concise customer communications and briefs
- Experience translating complex products or technical concepts into customer-friendly messaging
- Excellent stakeholder management and relationship-building skills
- A collaborative approach and the ability to work effectively across multiple teams
So, what’s in it for you?
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12% - We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
Senior Marketing Executive employer: Vitality
As a Senior Actuarial Analyst within the Vitality Programme team, you will thrive in a dynamic and collaborative environment that champions innovation and professional growth. With flexible working options and a strong focus on employee well-being, including an award-winning health insurance plan and generous pension contributions, our company is dedicated to fostering a supportive culture where your contributions directly impact our market-leading propositions. Join us in London or Bournemouth, where your expertise in advanced analytics and pricing strategy will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
