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For Companies At a Glance
- Tasks: Drive organic growth through on-page SEO and content optimisation.
- Company: Join Vitality, a leader in digital marketing with a vibrant culture.
- Benefits: Enjoy bonuses, health insurance, and a pension scheme up to 12%.
- Why this job: Shape our global online presence and stay ahead of SEO trends.
- Qualifications: Proven SEO expertise and ability to manage multiple projects.
- Other info: Flexible working options and great career advancement opportunities.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Team - Direct Acquisition
Working Pattern - Hybrid – 2 days per week in either the Vitality Bournemouth or London offices. Full time hours. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- On-page SEO and content optimisation expertise
- Ability to manage multiple SEO projects
- Proficiency with Ahrefs and other SEO tools
What this role is all about:
As a Senior Digital Marketing Executive at Vitality, you’ll be at the forefront of shaping our global online presence, driving organic growth across markets through expertise in on-page SEO and content optimisation. This role champions best-in-class website performance, delivers rich, answer-driven content, and stays ahead of the evolving search landscape powered by AI and large language models (LLMs).
Key Actions:
- On-Page SEO Excellence: Continuously optimise pages so they are context-led, answer real user queries, and add genuine value. Ensure content reflects E-E-A-T signals and meets emerging SEO and GEO requirements. Improve site structure, metadata, and internal linking for maximum visibility while maintaining quality and relevance.
- SEO Guides Ownership: Manage the creation and optimisation of SEO guides, which contribute significantly to overall impressions, leads, and sales. This includes deciding on topics, briefing agencies and copywriters, ensuring compliance approval, and publishing via the CMS.
- Content Strategy & Optimisation: Lead the SEO content strategy by deciding which pages should be prioritised for optimisation. Regularly review gaps in existing content, benchmark against leading other sites, and create comprehensive roadmaps to guide improvements and new opportunities.
- Adaptation to Search Innovation: Monitor and respond to changes in search behaviour driven by AI and LLMs, ensuring Vitality remains competitive in emerging search environments.
- Link‑Building & PR Collaboration: Lead link-building projects in collaboration with PR, including shaping the story, creating landing pages, and keeping the Research and Insights hub up to date.
- Performance Reporting & Insights: Deliver actionable insights through reporting and analysis to support strategic initiatives and continuous improvement.
What do you need to thrive?
- Degree‑level education or equivalent with deep expertise in your discipline, built through significant experience in a relevant role or sector.
- Proven ability to juggle multiple on‑site SEO projects simultaneously, keeping everything organised, prioritised, and on track.
- Naturally curious and proactive, with a genuine passion for staying ahead of SEO trends and algorithm shifts.
- Collaborative team player, eager to contribute to shared optimisation goals and amplify collective success.
- Confident with Adobe Workfront (or similar tools) to streamline workflows and keep projects moving smoothly.
- Highly skilled in Ahrefs, with bonus familiarity across Screaming Frog, SEMrush, or Moz.
- Detail‑driven problem solver, quick to spot issues and ensure every page performs at its very best.
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance.
- A pension of up to 12% – We will match your contributions up to 6% of your salary.
- Our award‑winning Vitality health insurance – With its own set of rewards and benefits.
- Life Assurance – Four times annual salary.
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
Promise to you:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Human Resources
Senior Digital Marketing Executive (SEO) employer: Vitality
Contact Detail:
Vitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive (SEO)
✨Tip Number 1
Network like a pro! Reach out to current employees at Vitality on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your SEO projects. When you land that interview, you’ll have tangible proof of your expertise to impress the hiring team.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest SEO trends and tools, especially those mentioned in the job description like Ahrefs. Being knowledgeable about industry changes will make you stand out as a candidate.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Vitality team and ready to take the next step in your career.
We think you need these skills to ace Senior Digital Marketing Executive (SEO)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your on-page SEO expertise and content optimisation skills. We want to see how your experience aligns with the role, so don’t hold back on showcasing your relevant projects!
Show Off Your Tools Knowledge: Since proficiency with tools like Ahrefs is key for this role, be sure to mention your experience with these tools in your application. We love seeing candidates who are confident in their technical skills and can hit the ground running!
Demonstrate Your Project Management Skills: This role involves juggling multiple SEO projects, so give us examples of how you've successfully managed similar tasks in the past. Highlight your organisational skills and ability to prioritise effectively – we’re all about teamwork and collaboration!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Vitality
✨Know Your SEO Stuff
Make sure you brush up on your on-page SEO and content optimisation skills. Be ready to discuss specific strategies you've implemented in the past, especially using tools like Ahrefs. Show them you know how to optimise pages for real user queries and can add genuine value.
✨Showcase Your Project Management Skills
Since this role involves juggling multiple SEO projects, prepare examples of how you've successfully managed similar tasks. Talk about your organisational methods and how you prioritise projects to keep everything on track. They’ll want to see that you can handle the workload!
✨Stay Ahead of Trends
Demonstrate your curiosity and passion for SEO by discussing recent trends or changes in search behaviour, particularly those influenced by AI and LLMs. Share how you’ve adapted your strategies in response to these shifts, showing that you’re proactive and forward-thinking.
✨Collaborate and Communicate
This role is all about teamwork, so be prepared to talk about your collaborative experiences. Highlight any successful link-building projects you've led, especially those involving PR. Emphasise your ability to communicate effectively with different teams to achieve shared goals.
