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- Tasks: Lead marketing strategies to boost engagement and loyalty for Vitality's health products.
- Company: Vitality is a dynamic health insurance provider focused on promoting healthier lifestyles.
- Benefits: Enjoy flexible working, bonus schemes, and an award-winning health insurance plan.
- Why this job: Join a supportive team that values creativity and collaboration while making a positive impact.
- Qualifications: Experience in marketing strategies, campaign management, and stakeholder collaboration is essential.
- Other info: This is a 12-month fixed-term contract with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Marketing Engagement Manager – 12 Month FTC role at Vitality
Join to apply for the Marketing Engagement Manager – 12 Month FTC role at Vitality
Team – Vitality Programme & Engagement Manager
Working Pattern – Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
This is a 12 Month Fixed Term Contract
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Strong presentation skills
- Comfortable collaborating with stakeholders
- Experience with \’go to market\’ strategies
What this role is all about:
The Marketing Manager leads the development and execution of strategies that drive engagement, loyalty, and retention across key audiences. This role shapes how these groups interact with our health insurance products and the Vitality programme, supporting healthier lifestyles.
Key team priorities include clinical engagement, workplace wellbeing, and champion-led advocacy. While the focus is on core audiences, projects may extend to the wider member base, requiring a broad understanding of Vitality members.
Success in this role requires collaboration, creativity, and problem-solving that aligns with business goals while enhancing Vitality’s brand leadership.
This position as a Maternity cover would work best for somebody who has great management skills and experience who can come in and hit the ground running!
Key Actions
- Develop and implement integrated engagement marketing strategies that improve engagement with Vitality and the Vitality programme.
- Create awareness of Vitality’s health insurance product benefits, targeting different audiences using available audience data.
- Align business objectives with market research to understand target audience behaviour and preferences to influence BAU projects and campaigns.
- Work and communicate with key stakeholders to deliver on BAU projects and marketing campaigns.
- Execute the engagement marketing strategy that contributes towards achieving business goals and objectives.
- Utilise available data from dashboards and the engagement funnel to make data-driven decisions that optimise performance across channels.
- Collaborate with the marketing Channels of Excellence (COEs) to lead on and implement marketing initiatives that align with business objectives.
- Stay updated with the latest marketing trends and emerging tools to keep the business at the forefront of our competitors.
- Ownership of assets and responsibility for creating and maintaining them in line with product and programme changes, while ensuring they’re compliant.
What do you need to thrive?
- Expertise in supporting or leading on “go to market” strategies/plans and campaign management
- Experience of running and leading high profile end-to-end marketing campaigns for multiple customer segments and preferences with minimal guidance
- Experience in development, implementation, and measurement of marketing plans and campaigns using relevant elements of the marketing mix
- Experience in working with, influencing and presenting to stakeholders of varying seniority levels
- Understanding of what creates a great customer experience and how to build one that inspires long-term customer relationships
- Experience in collaboration, strategic planning and presentation skills
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%- We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, w e will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
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Marketing Engagement Manager - 12 Month FTC employer: Vitality
Contact Detail:
Vitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Engagement Manager - 12 Month FTC
✨Tip Number 1
Familiarise yourself with Vitality's health insurance products and the Vitality programme. Understanding their unique selling points will help you articulate how your marketing strategies can enhance engagement and retention.
✨Tip Number 2
Network with current or former employees of Vitality to gain insights into the company culture and expectations for the Marketing Engagement Manager role. This can provide you with valuable information that can set you apart during discussions.
✨Tip Number 3
Prepare examples of past marketing campaigns you've led, especially those that involved 'go to market' strategies. Be ready to discuss the outcomes and what you learned from those experiences, as this will demonstrate your capability to hit the ground running.
✨Tip Number 4
Stay updated on the latest trends in marketing and customer engagement, particularly in the health and wellness sector. Being able to discuss recent developments or tools can show your proactive approach and commitment to keeping Vitality at the forefront of the industry.
We think you need these skills to ace Marketing Engagement Manager - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with 'go to market' strategies and campaign management. Use specific examples that demonstrate your strong presentation skills and ability to collaborate with stakeholders.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with Vitality's goals. Mention your experience in developing integrated engagement marketing strategies and how you can contribute to enhancing customer relationships.
Showcase Relevant Experience: When detailing your work history, focus on high-profile marketing campaigns you've led. Highlight your ability to analyse audience data and make data-driven decisions that optimise performance across channels.
Prepare for Potential Questions: Think about how you would answer questions related to stakeholder collaboration and strategic planning. Be ready to discuss how you stay updated with marketing trends and how you can apply this knowledge at Vitality.
How to prepare for a job interview at Vitality
✨Showcase Your Presentation Skills
As a Marketing Engagement Manager, strong presentation skills are crucial. Prepare to demonstrate your ability to present ideas clearly and confidently. Consider using examples from your past experiences where you successfully engaged stakeholders or led presentations.
✨Understand 'Go to Market' Strategies
Familiarise yourself with various 'go to market' strategies, as this role heavily relies on them. Be ready to discuss your experience in developing and executing these strategies, and how they contributed to successful marketing campaigns.
✨Highlight Collaboration Experience
This position requires collaboration with various stakeholders. Share specific examples of how you've worked with different teams or departments to achieve common goals. Emphasise your ability to influence and communicate effectively across all levels.
✨Demonstrate Data-Driven Decision Making
Vitality values data-driven decisions. Be prepared to discuss how you've used data analytics in previous roles to optimise marketing performance. Highlight any tools or dashboards you’ve used to track engagement metrics and inform your strategies.
