At a Glance
- Tasks: Create engaging social media content and manage Vitality's online presence.
- Company: Join a multi-award-winning insurance brand focused on health and happiness.
- Benefits: Enjoy competitive salary, bonus schemes, and extensive health benefits.
- Other info: Flexible working options and a supportive, inclusive culture await you.
- Why this job: Make a real impact by telling stories that connect with audiences.
- Qualifications: Experience in social media content creation and strong storytelling skills.
The predicted salary is between 34650 - 42350 £ per year.
About The Role
Team – Social Media
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Strong B2B Content Storytelling
- Advanced LinkedIn Marketing Expertise
- Creative Thinking & Passion for Social Media
What this role is all about:
We're looking for a creative and organised Social Media Specialist to help bring Vitality's brand to life across social media. Working as part of the wider marketing team, you'll create engaging content, support exciting campaigns and help tell stories that connect with audiences. From LinkedIn content and events to customer success stories and social-first campaigns, this is a varied role with plenty of opportunity to make an impact.
Key Actions:
- Develop and deliver engaging social-first content that strengthens brand awareness, audience engagement and consideration across Vitality's social channels.
- Manage and grow key LinkedIn channels including Vitality UK, Vitality Business and Vitality Adviser, overseeing content planning, publishing and community engagement.
- Create compelling social campaigns aligned to wider marketing objectives, collaborating with marketing, content, PR, adviser and employer teams as well as external agencies.
- Support paid social activity for adviser audiences, working alongside media agency partners to optimise creative effectiveness and campaign performance.
- Transform complex business and technical topics into clear, engaging and audience-focused social content that resonates across multiple channels.
- Monitor social media performance, analyse trends and produce actionable insights to continuously improve content strategy, engagement and campaign outcomes.
- Track competitor activity, industry developments and platform innovations to identify opportunities that keep Vitality at the forefront of social conversations.
- Capture and create high-quality content from events, trade shows, shoots and brand activities, including behind-the-scenes storytelling and live social coverage.
- Lead social media support for business-focused events and customer success stories, helping showcase the impact of Vitality's products, services and partnerships.
- Maintain a consistent and engaging brand voice across social platforms while supporting wider channel activity including Instagram, TikTok, Facebook, YouTube and X.
What do you need to thrive?
- Proven experience creating and managing content across major social media platforms.
- Strong copywriting, editing and storytelling skills, with the ability to create engaging, audience-focused content.
- Ability to translate complex or technical information into clear and compelling social media content.
- Strong understanding of social media trends, platform developments and algorithm changes.
- Data-driven approach, using performance insights and analytics to optimise content and make recommendations.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and agency partners.
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance.
- A pension of up to 12%– We will match your contributions up to 6% of your salary.
- Our award-winning Vitality health insurance – With its own set of rewards and benefits.
- Life Assurance – Four times annual salary.
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About Us
We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
All Locations: London
Advertising Salary: Competitive + Bonus + Benefits
Contract Type: Permanent
Function: Marketing & PR
Closing Date: 16 Oct 2026
Social Media Specialist in London employer: Vitality
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With flexible working arrangements and a commitment to diversity and inclusion, employees are empowered to thrive in their roles while enjoying competitive benefits such as a generous pension scheme and award-winning health insurance. Join us in our London office and be part of a purpose-driven team dedicated to making a positive impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
