About The RoleTeam - Product MarketingWorking Pattern - Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per weekWe are happy to discuss flexible working!Strategic Product Marketing ExpertiseGo-To-Market Planning & DeliveryProduct Positioning & Messaging DevelopmentWhat this role is all about:At Vitality, we're transforming the health insurance market through innovation, insight and customer-centric thinking. As Product Marketing Senior Manager for Health, you’ll shape how Vitality’s Health products and propositions are positioned, taken to market and communicated to customers, advisers and employers. Using customer, market and competitor insight, you’ll develop data-driven marketing strategies and go-to-market plans that support growth, engagement and retention. You’ll work across Product, Distribution and Marketing to create compelling positioning and messaging, bring cross-functional teams together and lead effective campaigns through our Marketing Centres of Excellence.Key ActionsDevelop and deliver data-driven marketing strategies that support growth, engagement and retention across VitalityHealth products and propositionsCreate and execute comprehensive go-to-market plans aligned to business objectives, audience needs and commercial prioritiesLead the development of product positioning, messaging frameworks and value propositions that clearly differentiate Vitality's offering in the marketTranslate complex product features and strategic narratives into compelling customer-focused marketing messaging and communicationsWork closely with Product, Technical Marketing, Distribution and wider business teams to ensure alignment of marketing strategies and objectivesBrief and guide Marketing Centres of Excellence and agency partners to deliver effective multi-channel campaigns and initiativesUse customer insight, segmentation and market intelligence to identify opportunities and enhance campaign effectivenessAct as the health market expert within Marketing, maintaining an up-to-date understanding of customer needs, competitors and industry developmentsTrack, analyse and report on marketing performance, providing recommendations to optimise results and drive continuous improvementRepresent the Health business with senior stakeholders and wider audiences, influencing decision-making and championing customer-led product benefitsWhat do you need to thrive?Proven experience delivering successful go-to-market strategies that drive measurable commercial results. Strong Product Marketing expertise across B2B and B2C, with a track record of launching propositions and delivering growth. Strong understanding of customer segmentation, proposition development, and marketing strategy, using insight to drive customer and business outcomes. Experience operating within regulated environments, balancing commercial objectives with compliance requirements. Interest in emerging marketing technologies, including the practical application of AI within marketing. Bonus Schemes - A bonus that regularly rewards you for your performanceA pension of up to 12%- We will match your contributions up to 6% of your salaryOur award-winning Vitality health insurance - With its own set of rewards and benefitsLife Assurance - Four times annual salaryThese are just some of the many perks that we offer! Great career opportunities! Help you to be the healthiest you’ve ever beenCreate an environment that embraces you as you are and enables you to be your best selfGive you flexibility on how, where and when you workHelp you advance your career by playing you to your strengthsGive you a voice to help our business grow and make Vitality a great place to beGive you the space to try, fail and learnProvide a healthy balance of challenge and supportRecognise and reward you with a competitive salary and amazing benefitsBe there for you when you need usProvide opportunities for you to be a force for good in societyWe commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. Vitality pioneered shared-value insurance. Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Unable to show this video due to your cookie preferencesDiversity & InclusionAt Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. LI-HybridIf we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.All LocationsLondonAll Locations is a required fieldAdvertising SalaryCompetitive + Bonus + BenefitsContract TypePermanentFunctionMarketing & PRExternal Advertising End DateClosing Date:09 Oct 2026
#Senior Product Marketing Manager (d/f/m) in London employer: Vitality
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With flexible working arrangements and a commitment to diversity and inclusion, employees are empowered to thrive in their roles while enjoying competitive benefits such as a generous pension scheme and award-winning health insurance. Join us in our London office and be part of a purpose-driven team dedicated to making a positive impact on society.
