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For Companies At a Glance
- Tasks: Lead digital marketing campaigns and drive performance across various channels.
- Company: Join a dynamic team at Vitality, known for its innovative approach to health and life insurance.
- Benefits: Enjoy competitive salary, bonus schemes, health insurance, and a generous pension plan.
- Why this job: Make a real impact in a strategic role while enjoying flexibility and career growth.
- Qualifications: 5+ years in performance marketing with strong analytical and leadership skills.
- Other info: Embrace a supportive environment that values your individuality and encourages learning.
The predicted salary is between 50000 - 60000 ÂŁ per year.
Team - Direct Acquisition - Marketing
Working Pattern - Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Expertise in performance marketing across paid channels
- Strong analytical capability with advanced Excel skills
- Effective leadership and agency management
What this role is all about:
This 12âmonth fixedâterm role offers the chance to drive meaningful commercial impact from day one, combining handsâon performance delivery with highâlevel strategic influence.
Months 1-6: You'll lead our digital performance marketing campaigns endâtoâend, directly powering UK D2C sales for Vitality Health and Life.
Months 7-12: You'll broaden into a strategic leadership role, overseeing all digital performance channels across Health & Life and Health SME.
Throughout both phases, you'll own performance, creative direction, optimisation and agency partnership managementâshaping how digital performance marketing operates at scale within Vitality.
Key Actions:
First 6 Months:
- Use Excel and reporting platforms including Looker Studio, Google Analytics, SA360 and Power BI to support daily campaign management, reporting, analysis and insight generation to drive KPIs.
- Partner with the media agency to plan, launch and manage campaigns across Google, Meta, LinkedIn, TikTok and display, applying performance marketing best practice throughout.
- Act as the performance lead, confidently challenging agency recommendations and knowing which levers to pull to drive volume and efficiency through the funnel.
- Build and own a clear, productâspecific testing roadmap, ensuring learnings are captured and applied.
- Support monthly budget management and ensure all performance tracking and systems remain accurate and up to date.
- Work closely with marketing, digital product, data science and sales teams to ensure joinedâup delivery.
Second 6 Months:
- Lead the endâtoâend digital paid media strategy, planning and delivery across Search, Social, Display, Programmatic, Affiliates and emerging platforms.
- Take full ownership of the digital media budget, including forecasting, allocation, performance accountability and efficiency optimisation.
- Ensure all paid media activity operates as a coherent, integrated ecosystem, maximising impact across the full customer funnel.
- Own delivery of Direct acquisition targets across all products and channels.
- Advance Vitality's measurement and attribution capabilities, enabling smarter investment decisions and clear, transparent performance reporting.
What do you need to thrive?
- Significant experience in performance marketing with 5+ years experience, along with managing and working with Media Agencies.
- Proven experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio.
- Solid understanding of digital marketing tracking and measurement.
- Advanced Microsoft Excel skills - formula / pivot tables / building simple models / dashboards.
- Enjoy working with numbers & an analytical mindset.
So, what's in it for you?
- Bonus Schemes - A bonus that regularly rewards you for your performance.
- A pension of up to 12% - We will match your contributions up to 6% of your salary.
- Our awardâwinning Vitality health insurance - With its own set of rewards and benefits.
- Life Assurance - Four times annual salary.
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
Our promise to you:
- Help you to be the healthiest you've ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
Senior Digital Marketing Manager - 12 Month FTC in London employer: Vitality
Contact Detail:
Vitality Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Digital Marketing Manager - 12 Month FTC in London
â¨Tip Number 1
Get to know the company inside out! Research Vitality's values, culture, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
â¨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referralâalways a bonus!
â¨Tip Number 3
Prepare for the interview by practising common questions related to performance marketing. Be ready to discuss your past experiences and how they align with the role's requirements. Confidence is key!
â¨Tip Number 4
Donât forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Senior Digital Marketing Manager - 12 Month FTC in London
Some tips for your application đŤĄ
Show Off Your Skills: Make sure to highlight your expertise in performance marketing and analytical skills in your application. We want to see how your experience aligns with the role, so donât hold back on showcasing your achievements!
Tailor Your Application: Take a moment to customise your CV and cover letter for this specific role. Mention how your past experiences can drive meaningful commercial impact at Vitality, especially in digital performance marketing.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity!
How to prepare for a job interview at Vitality
â¨Know Your Numbers
Since this role requires strong analytical skills, brush up on your Excel capabilities. Be ready to discuss how you've used data to drive performance marketing decisions in the past. Prepare specific examples where your analytical insights led to successful campaign outcomes.
â¨Master the Channels
Familiarise yourself with the various paid channels mentioned in the job description, like Google Ads, Meta, and TikTok. Have a few case studies or experiences ready to share that highlight your expertise in these platforms and how youâve optimised campaigns for better results.
â¨Showcase Leadership Skills
This position involves leading teams and managing agencies, so be prepared to discuss your leadership style. Think of examples where youâve successfully managed a team or agency, particularly in challenging situations, and how you ensured everyone was aligned towards common goals.
â¨Prepare for Strategic Discussions
The second half of the role focuses on strategic leadership. Be ready to talk about your vision for digital performance marketing and how you would approach building a cohesive strategy across multiple channels. Consider discussing how you would measure success and adapt strategies based on performance data.