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- Tasks: Lead SEO strategies, optimise content, and drive organic growth for a global brand.
- Company: Join Vitality, a forward-thinking company focused on health and innovation.
- Benefits: Enjoy competitive salary, bonus schemes, health insurance, and a generous pension plan.
- Why this job: Shape the future of digital marketing while working with cutting-edge AI technologies.
- Qualifications: Proven SEO expertise, project management skills, and a passion for digital trends.
- Other info: Flexible hybrid working, supportive culture, and opportunities for career advancement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Team - Direct Acquisition
Working Pattern - Hybrid â 2 days per week in either the Vitality Bournemouth or London offices. Full time hours. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- On-page SEO and content optimisation expertise
- Ability to manage multiple SEO projects
- Proficiency with Ahrefs and other SEO tools
What this role is all about:
As a Senior Digital Marketing Executive at Vitality, you will be at the forefront of shaping our global online presence, driving organic growth across markets through expertise in on-page SEO and content optimisation. This role champions best-in-class website performance, delivers rich, answer-driven content, and stays ahead of the evolving search landscape powered by AI and large language models (LLMs).
Key Actions:
- On-Page SEO Excellence: Continuously optimise pages so they are context-led, answer real user queries, and add genuine value. Ensure content reflects E-E-A-T signals and meets emerging SEO and GEO requirements. Improve site structure, metadata, and internal linking for maximum visibility while maintaining quality and relevance.
- SEO Guides Ownership: Manage the creation and optimisation of SEO guides, which contribute significantly to overall impressions, leads, and sales. This includes deciding on topics, briefing agencies and copywriters, ensuring compliance approval, and publishing via the CMS.
- Content Strategy & Optimisation: Lead the SEO content strategy by deciding which pages should be prioritised for optimisation. Regularly review gaps in existing content, benchmark against leading other sites, and create comprehensive roadmaps to guide improvements and new opportunities.
- Adaptation to Search Innovation: Monitor and respond to changes in search behaviour driven by AI and LLMs, ensuring Vitality remains competitive in emerging search environments.
- LinkâBuilding & PR Collaboration: Lead link-building projects in collaboration with PR, including shaping the story, creating landing pages, and keeping the Research and Insights hub up to date.
- Performance Reporting & Insights: Deliver actionable insights through reporting and analysis to support strategic initiatives and continuous improvement.
What do you need to thrive?
- Degreeâlevel education or equivalent with deep expertise in your discipline, built through significant experience in a relevant role or sector.
- Proven ability to juggle multiple onâsite SEO projects simultaneously, keeping everything organised, prioritised, and on track.
- Naturally curious and proactive, with a genuine passion for staying ahead of SEO trends and algorithm shifts.
- Collaborative team player, eager to contribute to shared optimisation goals and amplify collective success.
- Confident with Adobe Workfront (or similar tools) to streamline workflows and keep projects moving smoothly.
- Highly skilled in Ahrefs, with bonus familiarity across Screaming Frog, SEMrush, or Moz.
- Detailâdriven problem solver, quick to spot issues and ensure every page performs at its very best.
So, whatâs in it for you?
- Bonus Schemes â A bonus that regularly rewards you for your performance.
- A pension of up to 12% â We will match your contributions up to 6% of your salary.
- Our awardâwinning Vitality health insurance â With its own set of rewards and benefits.
- Life Assurance â Four times annual salary.
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
Promise to you:
- Help you to be the healthiest youâve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Human Resources
Senior Digital Marketing Executive (SEO) in London employer: Vitality
Contact Detail:
Vitality Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Digital Marketing Executive (SEO) in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and make a lasting impression.
â¨Tip Number 3
Prepare for interviews by researching the company and its SEO strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence is key!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Digital Marketing Executive (SEO) in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Digital Marketing Executive role. Highlight your on-page SEO expertise and any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Showcase Your SEO Tools Proficiency: Mention your experience with Ahrefs and any other SEO tools youâre familiar with. We love seeing candidates who can demonstrate their technical skills, so donât hold back on sharing your successes with these tools!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. We appreciate clarity and organisation!
Apply Through Our Website: We encourage you to submit your application directly through our website. Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, itâs super easy to do!
How to prepare for a job interview at Vitality
â¨Know Your SEO Stuff
Make sure you brush up on your on-page SEO and content optimisation skills. Be ready to discuss specific strategies you've implemented in the past, especially using tools like Ahrefs. Show them you can not only talk the talk but also walk the walk!
â¨Showcase Your Project Management Skills
Since this role involves juggling multiple SEO projects, prepare examples of how you've successfully managed similar tasks before. Highlight your organisational skills and how you prioritise work to keep everything on track.
â¨Stay Ahead of Trends
Demonstrate your passion for SEO by discussing recent trends or changes in search behaviour, particularly those influenced by AI and LLMs. This shows you're proactive and genuinely interested in the evolving landscape of digital marketing.
â¨Collaborate and Communicate
As a team player, be ready to share how you've collaborated with others in previous roles, especially in link-building or content strategy. Emphasise your communication skills and how they contribute to achieving shared goals.
