At a Glance
- Tasks: Analyse marketing data to drive smarter decisions and improve customer acquisition strategies.
- Company: Join a dynamic health and life company focused on innovation and growth.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and comprehensive health insurance.
- Other info: Flexible working hours and a supportive environment for personal and professional growth.
- Why this job: Make a real impact by shaping marketing strategies and influencing customer engagement.
- Qualifications: Strong background in marketing analytics and proficiency in SQL and Python.
The predicted salary is between 58500 - 71500 £ per year.
Описание
We’re looking for a Senior Marketing Data Analyst who loves turning data into smarter marketing decisions.
Working across our Health and Life businesses, you’ll dig into customer behaviour, media performance and digital journeys to understand what’s working, what isn’t and where the next opportunity lies.
Your insight will help shape media strategy, audiences, creative, budget allocation and digital experiences, giving you real influence over how Vitality attracts and converts new customers.
- Задачи
- Own the analytical interpretation of direct acquisition performance, connecting marketing investment and activity to leads, sales, customer quality and commercial value
- Identify the underlying drivers of acquisition performance by combining media, audience, creative, CRM, digital journey, sales and external market data
- Develop evidence-based recommendations on marketing budget allocation using econometrics, experimentation, historical performance and marginal-return analysis
- Provide an independent analytical perspective on audience targeting, bidding, campaign structure, channel mix and activation strategies
- Build a structured experimentation programme, defining hypotheses, test designs and success measures and translating results into clear next actions
- Strengthen the use of first-party customer and sales data across marketing measurement, audience activation, conversion tracking and optimisation
- Partner with Vitality’s econometrics agency to challenge model assumptions, improve data inputs and translate findings into practical investment decisions
- Coordinate reliable, automated and quality-controlled data feeds across media, customer and commercial data sources
- Evaluate creative effectiveness to understand how messaging, proposition, format and execution influence acquisition and conversion outcomes
- Apply statistical, predictive and causal analytical techniques to improve targeting, measurement and investment decisions
- Требования
- Strong experience in marketing analytics, marketing science or performance marketing, ideally within a paid-media environment.
- Strong SQL skills, with experience using Python or similar tools to analyse marketing and customer data.
- Good understanding of paid-media measurement and performance across platforms such as Google Ads, Search Ads 360 and Meta.
- Experience combining CRM, customer, digital and media data to understand campaign effectiveness and customer behaviour.
- Good knowledge of marketing measurement and statistical techniques, including experimentation, regression and testing.
- Strong commercial and communication skills, able to turn complex analysis into clear recommendations on marketing performance, investment and budget allocation.
- Условия
- Hybrid - 2 days per week in the Vitality London Office.
- Full time, 37.5 hours per week. We are happy to discuss flexible working!
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12%-
- We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
- #J-18808-Ljbffr
Marketing data analyst in direct acquisition in London employer: Vitality
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With flexible working arrangements and a commitment to diversity and inclusion, employees are empowered to thrive in their roles while enjoying competitive benefits such as a generous pension scheme and award-winning health insurance. Join us in our London office and be part of a purpose-driven team dedicated to making a positive impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing data analyst in direct acquisition in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing data analyst in direct acquisition in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
