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- Tasks: Lead a team to transform data into engaging stories that resonate with diverse audiences.
- Company: Join Vitality, a leader in promoting healthier lives through innovative marketing.
- Benefits: Enjoy a competitive salary, bonus schemes, and extensive health benefits.
- Why this job: Shape impactful narratives and drive global growth while making a difference.
- Qualifications: Qualified Actuary with 5+ years in the financial industry and strong marketing experience.
- Other info: Flexible working options and a supportive environment for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Team – Technical Marketing, Content and Social
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Ability to translate complex actuarial and technical insights into clear, engaging narratives for diverse audiences.
- Strategic leadership across marketing, product and partner functions to shape and deliver a global Technical Marketing plan.
- Strong stakeholder influence and communication skills, including working confidently with senior leaders and ExCo.
What this role is all about:
You’ll direct and lead the team that turns Vitality’s data and behavioural insights into clear, compelling stories that resonate with real people and the organisations that support them. You’ll shape how we communicate our positive impact, translating complex concepts into engaging, accessible narratives that elevate the Vitality brand. You will support our growth across the UK, US and global partner markets, and inspire confidence among consumers, employers, intermediaries, partners and wider industry stakeholders. Your leadership will ensure that every message we share strengthens our purpose: to help people live healthier, longer, better lives.
Key Actions:
- Strategic planning: Lead the Technical Marketing function by shaping and delivering an annual plan that brings Vitality’s insights to life. This will be through market updates, analytical publications, accessible technical reports and engaging presentations for both internal teams and external audiences.
- Delivering launches and events: Oversee the creation and roll‑out of launch, roadshow and campaign materials that help advisers and partners confidently communicate our products and purpose. Support our global partners through their launch cycles and play a key role in delivering high‑impact CEO summits.
- Thought leadership: Create thought‑provoking content white papers, reports, insight articles that positions Vitality as a leader in driving healthier, longer, better lives. Work with global partners to adapt and localise content for their markets and initiatives.
- Contribute to product development initiatives: Use real‑world insight from market feedback, data and competitive trends to influence product development and ensure we continue to meet the needs of consumers, advisers and employers.
- Ensuring a consistent Vitality narrative, messaging and proof points: Partner with senior leaders across product, marketing and the wider business to define clear, compelling messaging and ensure it shows up consistently across all channels, assets and presentations. Maintain strong proof points that bring Vitality’s impact to life.
- Distribution support: Deliver engaging webinars and tools that help advisers understand our products in a simple, consumer‑friendly way, empowering them to communicate value and drive adoption.
- Competitor and market analysis: Conduct deep market and competitor analysis to inform strategic decisions and support both Vitality and our global partners in staying ahead of industry shifts.
What do you need to thrive?
- To be a qualified Actuary
- At least 5 + years of technical experience within a Financial Industry with a proven track record of innovation, entrepreneurship, delivery and performance
- Previous experience in marketing, product development or distribution related role
- Knowledge and experience using industry tools for product analysis
- Significant senior‑level experience shaping strategy and driving results
- To be comfortable communicating with all levels of Stakeholders including Group Exco members
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
Head of Marketing employer: Vitality
Contact Detail:
Vitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Head of Marketing role.
✨Tip Number 2
Showcase your storytelling skills! Prepare a portfolio of your best work that highlights how you've turned complex data into engaging narratives. This will impress hiring managers and show them you can elevate the Vitality brand.
✨Tip Number 3
Practice your pitch! Be ready to discuss your strategic vision for the Technical Marketing function. Think about how you would lead the team and communicate Vitality’s impact to diverse audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Vitality team.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Storytelling Skills: Since this role is all about translating complex insights into engaging narratives, make sure your application showcases your storytelling abilities. Use examples from your past experiences where you've successfully communicated intricate ideas to diverse audiences.
Highlight Your Strategic Leadership: We want to see how you've led teams and shaped marketing strategies in the past. Share specific instances where your leadership made a significant impact on a project or campaign, especially in a technical or financial context.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the key skills and actions mentioned in the job description. This shows us that you understand what we’re looking for and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Vitality
✨Know Your Audience
Before the interview, research the company and its stakeholders. Understand their values and how they communicate. This will help you tailor your responses to resonate with the interviewers, especially when discussing how to translate complex insights into engaging narratives.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your ability to lead strategic marketing initiatives. Think about past experiences where you shaped a marketing plan or influenced product development. Be ready to discuss how you can apply these skills to enhance Vitality's global marketing efforts.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing technical concepts. Use simple language to explain complex ideas, as this is crucial for the role. Consider doing mock interviews with friends or colleagues to refine your communication style.
✨Prepare Thought Leadership Ideas
Come to the interview with a few thought-provoking content ideas that could position Vitality as a leader in health and wellness. This shows your proactive approach and understanding of the industry, which can impress the interviewers and highlight your innovative mindset.
