At a Glance
- Tasks: Lead and innovate high-profile events across the UK, US, and Asia.
- Company: Join Vitality, a multi-award-winning insurance brand focused on health and happiness.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and a pension scheme.
- Other info: Flexible working options and a supportive culture that values diversity and inclusion.
- Why this job: Shape global event strategies and create memorable experiences that drive growth.
- Qualifications: Proven experience in leading international events and managing significant budgets.
The predicted salary is between 63000 - 77000 £ per year.
About The Role
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Previous experience of leading a high-profile event portfolio and the overall strategy
- A creative and innovative approach to events
- Appreciation of the changing technology landscape and how it can shape the future of events
What this role is all about
We’re looking for a Head of Events & Experiences to set the strategic direction for Vitality’s events and experiences across the UK, US and Asia. Leading the Events Centre of Excellence, this role will move the function beyond event delivery to establish events as a strategic business lever, strengthening brand differentiation, commercial growth, employee engagement and partner value. With responsibility for a broad portfolio of high-profile experiences, the role will shape how Vitality invests in events, build consistent global standards and use technology, data and insight to demonstrate measurable impact.
What you will be doing
- Shape and evolve our global events and experiences strategy, setting the direction and raising the standard across the UK, US and Asia
- Put events at the heart of the business, creating experiences that support growth, strengthen our brand and bring real value to our people and partners
- Lead, develop and inspire the Events Centre of Excellence, building a high-performing team and growing events capability across the wider business
- Bring strategic oversight to a varied global portfolio, from major launches and conferences to executive events, international incentive travel and digital experiences
- Partner with senior leaders and international stakeholders, turning business priorities into memorable experiences and using insight, data and commercial thinking to guide decisions
- Take ownership of event investment, including budgets of up to 1.5m, while building strong global supplier and agency partnerships that deliver maximum value
- Set clear standards for event governance and risk, making sure every experience is delivered responsibly, safely and in line with our legal, brand and accessibility requirements
- Bring greater focus to ROI and ROE, using audience insight and performance data to demonstrate impact and shape where we invest next
- Drive how we use event technology, Cvent and AI globally, finding smarter ways to work and creating more engaging, personalised audience experiences
- Create simple, scalable global frameworks and ways of working that help our international teams collaborate, share ideas and deliver consistently brilliant experiences
What do you need to thrive?
- Significant experience leading high-profile events across multiple international markets, from major conferences and launches to executive events and digital experiences
- Strong experience using event technology, digital platforms, data and audience insight to create better experiences and improve event performance
- A proven people leader with experience building, developing and inspiring high-performing events teams in fast-paced environments
- Experience shaping event strategy across global markets and confidently influencing senior and executive stakeholders
- A track record of creating scalable event frameworks and best-practice standards that deliver consistently across different markets
- Strong commercial judgement, with experience managing significant budgets, agencies, suppliers, risk and compliance
- Deep understanding of delivering engaging in-person, digital and hybrid events, with technology at the heart of the experience
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About Us
We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards. Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Head of Events and Experiences employer: Vitality
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With flexible working arrangements and a commitment to diversity and inclusion, employees are empowered to thrive in their roles while enjoying competitive benefits such as a generous pension scheme and award-winning health insurance. Join us in our London office and be part of a purpose-driven team dedicated to making a positive impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Events and Experiences
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Events and Experiences
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
