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For Companies At a Glance
- Tasks: Lead A/B testing to boost sales and customer value on our website.
- Company: Join Vitality, a top-rated UK insurance brand focused on health and happiness.
- Benefits: Enjoy bonuses, a generous pension, health insurance, and flexible working options.
- Why this job: Make a real impact in a supportive culture that values your growth and ideas.
- Qualifications: Experience in digital marketing and analytics is essential; creativity is a plus!
- Other info: Hybrid work model with opportunities for personal and professional development.
The predicted salary is between 28800 - 42000 £ per year.
About The Role
Team – Direct Acquisition - Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
What this role is all about:
Join our dynamic Direct Acquisition team in London, where you'll spearhead innovative A/B and multivariate testing on the Vitality site! Your mission: to supercharge sales and elevate customer lifetime value, making a tangible impact on our growth and success.
Key Actions
- Plan, execute and analyse A/B and multi-variate tests on the Vitality website and app
- Use both qualitative and quantitative data to formulate test hypothesis
- Be accountable for test results and present them to senior business stakeholders
- Maintain and optimise the campaign pages, ensuring they are compliant and up to date
- Collaborate closely with other marketing teams, digital product, data science and sales colleagues
- Manage your time well, and prioritise the most important components, pages and features to test
- Research across multiple industries to understand how other brands are testing
- Own your test roadmap
- Keep up to date with the latest digital marketing and testing tools
What do you need to thrive?
- Demonstrable experimentation success in a prior role – improving conversion and revenue
- Working knowledge of Google Analytics
- Worked with an enterprise web content management system
- Solid understanding of digital marketing tracking and measurement
- Microsoft Excel skills – formula / pivot tables / building simple models / dashboards
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We’re really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
#LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Digital Marketing Executive CRO employer: Vitality
Contact Detail:
Vitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive CRO
✨Tip Number 1
Familiarise yourself with A/B and multivariate testing methodologies. Understanding the principles behind these tests will not only help you in interviews but also demonstrate your proactive approach to mastering the skills required for the role.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who have experience in conversion rate optimisation (CRO). Engaging with industry experts can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Stay updated on the latest digital marketing tools and trends. Being knowledgeable about current technologies and strategies will show that you're passionate about the field and ready to contribute from day one.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Having concrete data and results to share will make a strong impression during your interview.
We think you need these skills to ace Digital Marketing Executive CRO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly any work with A/B testing and conversion rate optimisation. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, especially your experience with Google Analytics and web content management systems.
Showcase Your Analytical Skills: Provide examples of how you've used both qualitative and quantitative data to inform your marketing strategies. This could include specific campaigns where you improved conversion rates or customer engagement.
Research Vitality: Familiarise yourself with Vitality's mission and values. Understanding their approach to health and wellness will help you convey why you're a good fit for their team and how you can contribute to their goals.
How to prepare for a job interview at Vitality
✨Showcase Your Experimentation Success
Be prepared to discuss specific examples of A/B and multivariate tests you've conducted in previous roles. Highlight the impact these tests had on conversion rates and revenue, as this will demonstrate your ability to drive results.
✨Familiarise Yourself with Google Analytics
Since a working knowledge of Google Analytics is essential for this role, brush up on your skills. Be ready to explain how you've used analytics to inform your testing strategies and decision-making processes.
✨Understand the Company’s Products
Take the time to learn about Vitality's health insurance products and their unique selling points. This knowledge will not only help you answer questions more effectively but also show your genuine interest in the company and its mission.
✨Prepare Questions for Your Interviewers
Think of insightful questions to ask during your interview. Inquire about the team dynamics, current projects, or the tools they use for testing. This shows your enthusiasm for the role and helps you assess if the company is the right fit for you.
