At a Glance
- Tasks: Analyse digital data to drive insights and improve user experiences.
- Company: Join Vitality, a forward-thinking company focused on health and wellness.
- Benefits: Competitive salary, bonus schemes, health insurance, and pension contributions.
- Other info: Flexible hybrid working and a supportive, inclusive environment.
- Why this job: Make a real impact by transforming data into actionable insights for digital products.
- Qualifications: Experience with Google Analytics, Google Tag Manager, and data visualisation tools.
The predicted salary is between 40000 - 50000 £ per year.
Location: London
Contract Type: Fixed Term
Function: Digital & Data
About The Role
Team – Marketing and Digital Analytics
Working Pattern – Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
- Clear track record of turning data into clear, actionable recommendations that drive business decisions
- Excellent data visualisation skills
What this role is all about
As a Digital Analyst at Vitality, you’ll be the go-to expert for insights across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged‑in platforms. This is a 12‑month fixed‑term contract role. You’ll work closely with product teams to deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives.
Key Actions:
- Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
- Understanding product opportunities, problems, and potential experiment ideas
- Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
- Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
- Maintenance of the Google Tag Manager and Google Analytics 360 account
- Reporting, visualising and presenting data to help with data‑driven decisions
What do you need to thrive?
- Strong skills with Google Analytics 4
- Hands‑on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
- Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards – preferably Looker Studio and Power BI
- Evidence of a proactive approach to self‑improvement and learning
- Excellent attention to detail and problem‑solving skills
- Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines
Benefits:
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12% – We will match your contributions up to 6% of your salary
- Our award‑winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
Diversity & Inclusion
We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Digital Analyst employer: Vitality
At Vitality, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Digital Analyst in our London office, you'll enjoy a hybrid working model, competitive salary, and a comprehensive benefits package, including performance bonuses and generous pension contributions. We are committed to your professional growth, providing opportunities for continuous learning and development while championing diversity and inclusion within our teams.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data visualisation projects and insights. This is a great way to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital analytics. Be ready to discuss how you've turned data into actionable recommendations in past roles – this is key for a Digital Analyst!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Vitality.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Analyst role. Highlight your experience with Google Tag Manager and data visualisation tools like Looker Studio or Power BI. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital analytics and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the job description.
Showcase Your Data Skills:In your application, don’t forget to showcase your expertise in turning data into actionable insights. Share examples of how you've used data to drive business decisions in the past. We love seeing real-world applications of your skills!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Vitality
✨Master Google Tag Manager
Make sure you brush up on your Google Tag Manager skills before the interview. Be ready to discuss how you've designed and implemented tracking frameworks in the past, and think of specific examples where your work has led to actionable insights.
✨Showcase Your Data Visualisation Skills
Prepare to demonstrate your data visualisation abilities. Bring along examples of dashboards or reports you've created using tools like Looker Studio or Power BI, and be ready to explain how these visuals helped drive business decisions.
✨Communicate Clearly and Effectively
Practice articulating your findings and recommendations in a clear manner. The interviewers will want to see that you can communicate complex data insights simply and effectively, so consider rehearsing with a friend or family member.
✨Be Proactive About Problem-Solving
Think of instances where you've identified data issues and collaborated with teams to resolve them. Be prepared to discuss your approach to troubleshooting and how you ensure data quality, as this will show your proactive mindset.
