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- Tasks: Lead SEO projects, optimise content, and drive organic growth for Vitality's online presence.
- Company: Join Vitality, a forward-thinking company focused on health and innovation.
- Benefits: Enjoy competitive bonuses, health insurance, and a pension scheme up to 12%.
- Why this job: Shape the future of digital marketing while working flexibly in a supportive environment.
- Qualifications: Degree-level education with proven SEO expertise and project management skills.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Team – Direct Acquisition
Working Pattern - Hybrid – 2 days per week in either the Vitality Bournemouth or London offices. Full time hours. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- On-page SEO and content optimisation expertise
- Ability to manage multiple SEO projects
- Proficiency with Ahrefs and other SEO tools
What this role is all about:
As a Senior Digital Marketing Executive at Vitality, you’ll be at the forefront of shaping our global online presence, driving organic growth across markets through expertise in on-page SEO and content optimisation. This role champions best-in-class website performance, delivers rich, answer-driven content, and stays ahead of the evolving search landscape powered by AI and large language models (LLM).
Key Actions:
- On-Page SEO Excellence: Continuously optimise pages so they are context-led, answer real user queries, and add genuine value. Ensure content reflects E‑E‑A‑T signals and meets emerging SEO and GEO requirements. Improve site structure, metadata, and internal linking for maximum visibility while maintaining quality and relevance.
- SEO Guides Ownership: Manage the creation and optimisation of SEO guides, which contribute significantly to overall impressions, leads, and sales. This includes deciding on topics, briefing agencies and copywriters, ensuring compliance approval, and publishing via the CMS.
- Content Strategy & Optimisation: Lead the SEO content strategy by deciding which pages should be prioritised for optimisation. Regularly review gaps in existing content, benchmark against leading other sites, and create comprehensive roadmaps to guide improvements and new opportunities.
- Adaptation to Search Innovation: Monitor and respond to changes in search behaviour driven by AI and LLMs, ensuring Vitality remains competitive in emerging search environments.
- Link-Building & PR Collaboration: Lead link-building projects in collaboration with PR, including shaping the story, creating landing pages, and keeping the Research and Insights hub up to date.
- Performance Reporting & Insights: Deliver actionable insights through reporting and analysis to support strategic initiatives and continuous improvement.
What do you need to thrive?
- Degree-level education or equivalent with deep expertise in your discipline, built through significant experience in a relevant role or sector.
- Proven ability to juggle multiple on-site SEO projects simultaneously, keeping everything organised, prioritised, and on track.
- Naturally curious and proactive, with a genuine passion for staying ahead of SEO trends and algorithm shifts.
- Collaborative team player, eager to contribute to shared optimisation goals and amplify collective success.
- Confident with Adobe Workfront (or similar tools) to streamline workflows and keep projects moving smoothly.
- Highly skilled in Ahrefs, with bonus familiarity across Screaming Frog, SEMrush, or Moz.
- Detail-driven problem solver, quick to spot issues and ensure every page performs at its very best.
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance.
- A pension of up to 12% – We will match your contributions up to 6% of your salary.
- Our award‑winning Vitality health insurance – With its own set of rewards and benefits.
- Life Assurance – Four times annual salary.
These are some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you: we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
Senior Digital Marketing Executive (SEO) in Bournemouth employer: Vitality
Contact Detail:
Vitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive (SEO) in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Vitality or similar companies. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your SEO projects and successes. Use real data to demonstrate how your strategies improved site performance. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for the interview by brushing up on the latest SEO trends and tools like Ahrefs. Be ready to discuss how you’ve adapted to changes in search behaviour, especially with AI and LLMs. This shows you’re not just knowledgeable but also proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Vitality. Let’s get you that dream job!
We think you need these skills to ace Senior Digital Marketing Executive (SEO) in Bournemouth
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your on-page SEO and content optimisation expertise in your application. We want to see how you've tackled SEO projects in the past, so share specific examples that demonstrate your skills and knowledge!
Keep It Organised: Since this role involves juggling multiple projects, show us how you stay organised. Mention any tools or methods you use to keep everything on track, and don’t forget to showcase your experience with Ahrefs and other SEO tools!
Be Curious and Proactive: We love candidates who are naturally curious about SEO trends and algorithm shifts. In your application, let us know how you stay ahead of the game and what steps you take to adapt to changes in the search landscape.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Vitality
✨Know Your SEO Stuff
Make sure you brush up on your on-page SEO and content optimisation skills. Be ready to discuss specific strategies you've implemented in the past, especially using tools like Ahrefs. Show them you know how to optimise pages for real user queries and can add genuine value.
✨Project Management is Key
Since this role involves juggling multiple SEO projects, come prepared with examples of how you've successfully managed similar tasks. Highlight your organisational skills and any tools you use to keep everything on track, like Adobe Workfront or others.
✨Stay Ahead of Trends
Demonstrate your curiosity about the evolving search landscape, especially regarding AI and LLMs. Share insights on recent changes in SEO trends and how you've adapted your strategies to stay competitive. This shows you're proactive and passionate about your field.
✨Collaboration is Crucial
This role requires working closely with PR and other teams. Be ready to discuss how you've collaborated in the past to achieve shared goals. Emphasise your team player mentality and how you contribute to collective success in SEO projects.