At a Glance
- Tasks: Analyse digital data and provide insights to enhance user experiences.
- Company: Join Vitality, a multi-award-winning insurance brand focused on health and happiness.
- Benefits: Enjoy competitive salary, bonus schemes, health insurance, and a generous pension plan.
- Other info: Flexible working options and a supportive environment for personal growth.
- Why this job: Be the go-to expert in digital analytics and make a real impact on our digital journey.
- Qualifications: Experience with Google Analytics 4 and Google Tag Manager is essential.
The predicted salary is between 63000 - 77000 £ per year.
Team – Marketing and Digital Analytics
Working Pattern - Hybrid – 2 days per week in the Vitality Bournemouth, London or Stockport Office. Full-time hours per week, 12 Month FTC. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
- Expertise in Google Analytics 4, with the ability to translate digital behaviour into actionable business insights
- Excellent data visualisation skills, including advanced dashboard development in Google Data/Looker Studio (Power BI experience a bonus)
What this role is all about:
We're looking for an experienced Digital Analyst, on a 12-month fixed term contract, to be our go-to expert for digital analytics across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged-in platforms. This is a hands-on role centred around Google Analytics 4, Google Tag Manager and Looker Studio, requiring someone who is passionate about digital measurement, tracking implementation and reporting. Working closely with product and marketing teams, you'll deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives.
Key Actions:
- Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
- Understanding product opportunities, problems, and potential experiment ideas
- Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
- Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
- Maintenance of the Google Tag Manager and Google Analytics 360 account
- Reporting, visualising and presenting data to help with data-driven decisions
What do you need to thrive?
- Strong skills with Google Analytics 4
- Hands-on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
- Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards – preferably Looker Studio and Power BI
- Evidence of a proactive approach to self-improvement and learning
- Excellent attention to detail and problem-solving skills
- Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
Diversity & Inclusion: At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability: Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Digital Analytics Specialist in Bournemouth employer: Vitality
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With flexible working arrangements and a commitment to diversity and inclusion, employees are empowered to thrive in their roles while enjoying competitive benefits such as a generous pension scheme and award-winning health insurance. Join us in our London office and be part of a purpose-driven team dedicated to making a positive impact on society.
