At a Glance
- Tasks: Create eye-catching ads for platforms like Meta and Google, driving awareness and acquisition.
- Company: Join Vitality Insurance, a forward-thinking company with a focus on creativity and innovation.
- Benefits: Enjoy performance bonuses, health insurance, pension contributions, and flexible working options.
- Other info: Hybrid role with opportunities for career growth and personal development.
- Why this job: Make a real impact with your designs while collaborating in a dynamic team environment.
- Qualifications: Experience in creating high-performing ads and proficiency in Adobe Creative Cloud is a plus.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a talented Creative Performance Designer to join our in-house team at Vitality. This role is crucial for developing impactful, full-funnel advertising across various platforms including Meta, LinkedIn, Display, and Google. The successful candidate will be responsible for creating conversion-focused assets that effectively drive awareness and acquisition.
Key Responsibilities
- Design and produce acquisition creatives in various formats including static, motion, and lightweight video for platforms such as Meta, LinkedIn, Display, and Google Ads.
- Ensure a steady stream of new creative content is launched every 60 days across Health, Life, and SME sectors while maintaining brand consistency and optimizing based on performance data.
- Utilize Gen AI tools like Adobe Firefly and Adobe Express to quickly generate visual concepts, variations, and prototypes, while creating internal libraries and workflows to enhance team efficiency.
- Enhance productivity by employing AI-driven applications and automation tools to streamline the creation of social and performance assets, developing repeatable templates for rapid iteration.
- Collaborate closely with the Acquisition team to grasp performance metrics, objectives, and channel specifications, translating testing outcomes into actionable creative strategies.
- Ensure all creative outputs are delivered on schedule, meet platform-specific technical standards, and adhere to best practices for brand and conversion-focused campaigns.
- Champion brand application across all performance creatives, ensuring visual identity, tone, and messaging consistency in every asset produced.
- Balance the need for performance optimization with brand-building strategies, delivering work that is both conversion-oriented and distinctly on-brand.
Requirements
- Deep understanding of how creative execution impacts performance across various advertising ecosystems including Meta, LinkedIn, and Google Display.
- Demonstrated experience in creating high-performing acquisition creatives, preferably in a performance-focused environment, with a solid grasp of platform formats and best practices.
- Expertise in Adobe Creative Cloud applications, particularly Photoshop, Illustrator, After Effects, and Premiere.
- Practical experience with Gen AI tools for generating images, layouts, or videos, such as Firefly, Adobe Express, Claude, and Gemini.
- Familiarity with production acceleration tools like Adobe Express or similar creative automation technologies.
- Proven ability to create engaging content that captures attention, particularly in short-form video and high-engagement formats.
- A strong portfolio showcasing visual craftsmanship and examples of successful paid social creatives, ideally including video clips or ads that demonstrate high engagement potential.
- Understanding of how brand consistency and creative distinctiveness contribute to long-term performance, with the ability to apply brand guidelines flexibly across high-volume outputs.
Benefits
- Performance-based bonus schemes that reward your contributions.
- Pension contributions of up to 12%, matching your contributions up to 6% of your salary.
- Access to award-winning Vitality health insurance with a variety of rewards and benefits.
- Life assurance coverage amounting to four times your annual salary.
- Flexible working arrangements to support work-life balance.
- Opportunities for career advancement and personal development.
This position is hybrid, requiring two days per week in the Vitality London Office, and is a full-time role comprising 37.5 hours per week. We are open to discussing flexible working arrangements.
Creative Performance Designer employer: Vitality Insurance
At Vitality Insurance, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a dynamic work environment. Our London office offers a collaborative culture where employees are encouraged to grow professionally, with access to performance-based bonuses, generous pension contributions, and award-winning health insurance. With flexible working arrangements and a commitment to personal development, we empower our team members to thrive while making a meaningful impact in the finance sector.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Performance Designer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Performance Designer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
