At a Glance
- Tasks: Create engaging social media content and manage Vitality's brand presence on LinkedIn.
- Company: Join Vitality, a top-rated UK insurance brand focused on health and wellbeing.
- Benefits: Enjoy competitive salary, bonus schemes, health insurance, and flexible working options.
- Other info: Be part of a purpose-driven team with excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while promoting healthier living.
- Qualifications: Experience in B2B social media and a passion for storytelling.
The predicted salary is between 30000 - 42000 £ per year.
About The Role
Team – Technical Marketing, Content and Social
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- B2B Social Media Expertise
- Content Creation & Storytelling
- Great organisation and planning
What this role is all about:
At Vitality, we’re on a mission to help people live healthier, longer, better lives and we’re looking for a Social Media Specialist who’s passionate about bringing that mission to life across LinkedIn. You’ll be the driving force behind our Business Health and Adviser profiles, crafting smart, engaging content that builds brand authority, sparks meaningful conversations, and supports our commercial goals. Reporting to the Social Media Manager, you’ll thrive in a fast‑paced, purpose‑led environment where strategic thinking, creativity, and precision come together to make a real impact.
Key Actions
- Deliver Vitality’s social media strategy to increase followers & fans to build brand awareness and engagement with our unique propositions.
- Deliver high‑quality social media content to stimulate positive brand, product consideration and engagement from fans and followers and to present Vitality as an authoritative voice in the Health, Fitness, Wellbeing conversations.
- Manage brand social media channels on LinkedIn – Vitality UK, Vitality Business and Vitality Adviser. Supporting the social media manager on content curation, planning, posting and community management.
- Support the wider social media channels – Facebook, Twitter, Instagram, LinkedIn, Glassdoor and YouTube – to ensure Vitality has a consistent brand tone of voice.
- Research and monitor activity of Vitality’s competitors to reach and then stay at #1 in social conversations.
- Ensure that all social media marketing content has considered keywords for optimal reach and link building.
- Monitor and report on Vitality’s performance in social media platforms using tools such as Brandwatch and Google Analytics to make recommendations based on actionable insights and evolve social media marketing strategies and campaigns as appropriate.
- Attend events and shoots as required during working hours or out of hours to capture ‘behind the scenes’ content for use across Vitality social media platforms.
- Attend networking events on a regular basis to keep abreast of industry movements and evolve Vitality’s social media marketing best practices and strategies as relevant.
- Manage and facilitate social media communities by responding to social media posts and developing discussions (as relevant with the Social Media Servicing team) to ensure issue resolution and exceptional customer experience, and overseeing the social media tone of voice and personality.
What do you need to thrive?
- Hands‑on experience in B2B social media, especially LinkedIn.
- Major social media platforms like Facebook, Twitter, Instagram, TikTok and YouTube.
- Ability to distil technical content into digestible, social‑first posts.
- Keen interest in social media platforms – algorithm changes, emerging content, trends.
- You’re a natural storyteller with a knack for creating content that connects.
- Strong organisational skills for planning.
- Communication skills for internal updates and stakeholder management.
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance.
- A pension of up to 12% – We will match your contributions up to 6% of your salary.
- Our award‑winning Vitality health insurance – With its own set of rewards and benefits.
- Life Assurance – Four times annual salary.
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
About The Company
We’re really excited to announce that we have recently been awarded “Top 10 Best Places To Work” in The Sunday Times Awards 2024!
Vitality is a multi‑award‑winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values‑driven business from day one, long before it became fashionable. Our core purpose is to make people healthier and protect their lives.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Social Media Specialist - Graduate in City of Westminster employer: Vitality Corporate Services
At Vitality, we pride ourselves on being a top employer, recently recognised as one of the 'Top 10 Best Places To Work' by The Sunday Times. Our vibrant London office fosters a collaborative and inclusive work culture, where you can thrive in a hybrid working environment while contributing to our mission of promoting healthier lives. With exceptional benefits, including a generous pension scheme, award-winning health insurance, and ample opportunities for personal and professional growth, joining us means being part of a purpose-driven team that values your contributions and well-being.
Contact Details:
Vitality Corporate Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist - Graduate in City of Westminster
✨Tip Number 1
Get your networking game on! Attend industry events and connect with professionals in the social media space. It’s all about who you know, and these connections can lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio of your best social media content and storytelling examples. When you land that interview, having tangible proof of your expertise will set you apart from the competition.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on emerging social media trends. Being knowledgeable about the latest changes will not only impress potential employers but also help you craft relevant content.
✨Tip Number 4
Apply through our website! We’re always looking for passionate individuals like you. By applying directly, you’ll have a better chance of getting noticed and landing that dream role with us at Vitality.
We think you need these skills to ace Social Media Specialist - Graduate in City of Westminster
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for social media and the health industry shine through in your application. We want to see how you can bring our mission to life with your unique voice and creativity!
Tailor Your Content:Make sure to customise your application to highlight your B2B social media expertise and storytelling skills. Use examples that demonstrate how you've successfully engaged audiences on platforms like LinkedIn.
Be Organised:Show us your planning prowess! Include details about how you manage content calendars or campaigns, as strong organisational skills are key for this role. A well-structured application will catch our eye!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Vitality!
How to prepare for a job interview at Vitality Corporate Services
✨Know Your Platforms
Make sure you’re well-versed in the major social media platforms, especially LinkedIn. Familiarise yourself with their algorithms, trends, and best practices. This will show that you’re not just a user but someone who understands how to leverage these tools for B2B engagement.
✨Craft Your Story
As a natural storyteller, prepare examples of how you've created engaging content in the past. Think about specific campaigns or posts that resonated with audiences. Be ready to discuss your thought process behind crafting those narratives and how they aligned with brand goals.
✨Showcase Your Organisation Skills
Since this role requires great organisation and planning, come prepared with examples of how you’ve managed multiple projects or campaigns simultaneously. Discuss any tools or methods you use to stay organised, as this will demonstrate your ability to thrive in a fast-paced environment.
✨Engage with Competitors
Research Vitality’s competitors and be ready to discuss what you’ve found. Bring insights on their social media strategies and how you think Vitality can stand out. This shows initiative and a proactive approach to understanding the market landscape.
