At a Glance
- Tasks: Lead Vitality's global social media strategy and create engaging content.
- Company: Join a dynamic team at Vitality, a leader in health and wellness.
- Benefits: Flexible working options, competitive salary, and opportunities for growth.
- Other info: Hybrid working model with a focus on creativity and innovation.
- Why this job: Make an impact by shaping brand stories and driving engagement across platforms.
- Qualifications: Proven leadership in social media and strong analytical skills required.
The predicted salary is between 54000 - 66000 £ per year.
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity? Find out below.
About The Role
Team Brand and Marketing
Working Pattern - Hybrid 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. Happy to consider Contracting work. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Proven leadership of a B2B and B2C social media function, driving brand awareness, engagement and commercial outcomes
- Strong experience integrating paid, organic, thought leadership and employee advocacy into a high-performing content ecosystem
- Expertise leveraging AI, analytics and audience data to optimise content performance, improve discoverability and inform strategic decision making
What this role is all about:
As Head of Social Media, you'll lead Vitality's global social strategy, sharing who Vitality is, what we do and what we care about in a way that engages and inspires external audiences. You will turn our brand, ideas, partnerships and products, into stories and content that performs across B2C and B2B audiences. You'll lead organic but bring it together with paid social, to help shape how we're found and understood across social, search and AI ecosystems.
With a focus on impact, insight and innovation, you'll help more people find and experience Vitality, strengthening our role in culture and conversation while delivering measurable commercial results.
Key Actions:
- Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets
- Build an integrated, always-on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel
- Translate complex ideas, partnerships and product narratives into bold, high-performing social-first content that drives engagement and brand connection
- Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes
- Be highly creative, able to take what appears uninspiring and turn it into inspiring content
- Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business
- Shape how Vitality is discovered across social platforms.
Head of Social Media in London employer: Vitality Corporate Services
Vitality is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements to support a healthy work-life balance. As part of the Actuarial team in London, employees benefit from continuous professional development opportunities and the chance to collaborate with diverse stakeholders on innovative projects that drive the company's actuarial modelling capabilities forward. With a commitment to employee well-being and growth, Vitality stands out as a rewarding place to build a meaningful career.
Contact Details:
Vitality Corporate Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality Corporate Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality Corporate Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality Corporate Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality Corporate Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality Corporate Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality Corporate Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality Corporate Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality Corporate Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality Corporate Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality Corporate Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
