At a Glance
- Tasks: Lead global brand strategy and create impactful campaigns across diverse markets.
- Company: A leading global health and life insurer transforming insurance with innovative solutions.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team and make a real difference in people's lives.
- Why this job: Shape a meaningful brand that impacts millions and promotes healthier communities.
- Qualifications: Experience in brand management and strong leadership skills required.
The predicted salary is between 60750 - 74250 £ per year.
About The Role
Team: Marketing Leadership Team
Working Pattern: Hybrid, 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Experience managing a diverse brand portfolio across geographies
- Experience building a brand across a diverse range of audiences, both B2B and B2C.
- Established executive leadership profile with the credibility, gravitas and presence to shape strategy and influence senior stakeholders.
What this role is all about:
As a leading global health and life insurer operating across 35 markets and impacting 54 million lives, we are transforming insurance through its Shared Value model, powered by Vitality AI. By combining behavioural science, data, technology and rewards, we encourage healthier choices that help people live longer, healthier lives, while sharing the benefits of positive behaviour with members, advisers and employers. This creates meaningful social impact through healthier communities, greater productivity and reduced pressure on healthcare systems worldwide.
The Director of Brand will play a critical role in bringing this ambition to life. Reporting to the Group Chief Marketing Officer, they will shape and elevate the Vitality brand across international markets, creating a consistent, compelling and differentiated proposition that strengthens our position as a global leader in health and life insurance.
Leading the global brand strategy, the Director will oversee brand development, advertising, content, social media, sponsorships and partnership activation. They will create engaging experiences that build awareness, trust and advocacy among consumers, advisers, employers and strategic partners. Working across Vitality UK, Partner Markets, North America, Asia and Europe, they will champion innovation, creativity and customer insight to ensure the Vitality story resonates consistently while remaining locally relevant.
The successful candidate will inspire high-performing teams and collaborate with senior stakeholders to translate our purpose into impactful campaigns, experiences and communications that support growth and reinforce our distinctive Shared Value proposition. Using data, customer insight and emerging technologies, including AI, they will create...
Director of Brand in London employer: Vitality Corporate Services
Vitality is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements to support a healthy work-life balance. As part of the Actuarial team in London, employees benefit from continuous professional development opportunities and the chance to collaborate with diverse stakeholders on innovative projects that drive the company's actuarial modelling capabilities forward. With a commitment to employee well-being and growth, Vitality stands out as a rewarding place to build a meaningful career.
Contact Details:
Vitality Corporate Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality Corporate Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality Corporate Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality Corporate Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality Corporate Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality Corporate Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality Corporate Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality Corporate Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality Corporate Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality Corporate Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality Corporate Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
