At a Glance
- Tasks: Lead Vitality's global social media strategy and create engaging content.
- Company: Join a multi-award-winning UK insurance brand focused on health and happiness.
- Benefits: Enjoy competitive salary, bonus schemes, health insurance, and flexible working options.
- Other info: Be part of a diverse team that values creativity and continuous improvement.
- Why this job: Make a real impact in shaping social media and driving brand growth.
- Qualifications: Proven leadership in social media with a strong data-driven mindset.
The predicted salary is between 60000 - 80000 £ per year.
About The Role
Team Brand and Marketing
Working Pattern - Hybrid 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Proven leadership of multi-market social function
- Strong experience integrating paid and organic into one high-performing content system
- Ability to take intellectual leadership and data-rich material and turn them into social-first content that performs at scale
What this role is all about:
As Head of Social Media, you'll lead Vitality's global social strategy, turning our ideas, partnerships and product stories into content that performs and builds real engagement with our audiences. You'll bring organic and paid creative together, and help shape how we're found across social, search and AI ecosystems. With a focus on impact, insight and innovation, you'll help more people find and experience Vitality, strengthening our role in culture and conversation while delivering measurable commercial results.
Key Actions:
- Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets
- Build an integrated, always-on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel
- Translate complex ideas, partnerships and product narratives into bold, high-performing social-first content that drives engagement and brand connection
- Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes
- Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business
- Shape how Vitality is discovered across social, search and emerging LLM ecosystems, ensuring content is optimised for visibility, relevance and impact
- Act as the organisations social media expert, advising stakeholders, spotting opportunities and strengthening how Vitality shows up in culture and conversation
- Build and lead a high-performing team, fostering a culture of accountability, creativity and continuous improvement
- Own the social media operating model, defining governance, processes and best practice to enable consistent, high-quality delivery across markets
- Influence senior stakeholders and leaders across the business, embedding social media as a core driver of brand, growth and customer engagement
What do you need to thrive?
- Proven experience leading a social media function at scale, with ownership of strategy, execution and results
- Track record of delivering social strategies that drive brand growth, engagement and commercial impact
- Deep expertise across platform ecosystems, shaping channel strategy and audience engagement
- Experience integrating organic and paid into a cohesive, performance-led approach
- Strong understanding of discoverability across social, search and emerging LLM ecosystems
- Ability to turn complex ideas and data into simple, compelling, high-performing content
- Data-led mindset, using analytics and insight to optimise performance and inform strategy
- Credibility influencing senior stakeholders and embedding social as a core business driver
- Experience building and leading high-performing teams in fast-paced, evolving environments
So, what's in it for you?
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12% - We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you've ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We're incredibly proud to be recognised for the culture we've created, recently being named one of Glassdoor's Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We've been a purpose and values-driven business from day 1 - long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives - they benefit, our business benefits, and society benefits. We're successful because we attract, develop, and retain the best people - and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we're the right fit for you? We can't wait.
Diversity & Inclusion
At Vitality, we're committed to diversity and inclusion because it's good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality's approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Head of Social Media employer: Vitality Corporate Services
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and growth. With a hybrid working model, competitive benefits including a generous pension scheme and award-winning health insurance, and a commitment to diversity and inclusion, employees are empowered to thrive both personally and professionally. Join us in our London office to lead innovative social media strategies while being part of a purpose-driven organisation dedicated to making the world a healthier place.
Contact Details:
Vitality Corporate Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitality Corporate Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitality Corporate Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitality Corporate Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitality Corporate Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitality Corporate Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitality Corporate Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitality Corporate Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitality Corporate Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitality Corporate Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitality Corporate Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
