At a Glance
- Tasks: Lead GEO content strategy and create high-quality, impactful content using AI and SEO best practices.
- Company: Dynamic marketing team at a leading health and wellness brand.
- Benefits: Flexible working hours, hybrid model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and performance.
- Why this job: Shape our brand's presence online and make a real difference in the digital landscape.
- Qualifications: Strong editorial skills, SEO knowledge, and confidence in using AI tools.
The predicted salary is between 40000 - 50000 £ per year.
About The Role
Team Technical Marketing
Working Pattern - Hybrid 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Sharp editorial and SEO instinct
- Confident using AI to scale quality content
- Strong strategic mindset with a focus on growth and performance
What this role is all about:
You’ll take the lead in shaping how our brand shows up across search and emerging AI platforms, owning, scaling and optimising high-value GEO content clusters that build lasting authority and trust. Combining editorial judgement with AI-enabled production, you’ll create high-quality, high-volume content that delivers real impact, grounded in SEO best practice, EEAT principles and established topic expertise.
Key Actions:
- Take ownership of end-to-end GEO content cluster strategy within agreed topic areas, acting as the editorial lead and partnering closely with channel managers and editorial specialists across audiences.
- Plan and deliver pillar-led content clusters (guides and supporting articles) that align with SEO frameworks, search intent and existing topic authority.
- Ensure every piece of content reflects strong EEAT principles, bringing in expert input, evidence-led insight and clear communication.
GEO Content Specialist employer: Vitality Corporate Services
At Vitality, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our London office offers a hybrid working model, allowing for flexibility while collaborating with a talented team dedicated to innovation in content strategy. With a strong focus on employee growth, we provide ample opportunities for professional development and encourage the use of cutting-edge AI tools to enhance your skills and impact.
Contact Details:
Vitality Corporate Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land GEO Content Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your sharp editorial and SEO instincts, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. We want you to be confident discussing how you can use AI to scale quality content and drive growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace GEO Content Specialist
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your sharp editorial and SEO instincts in your application. We want to see how you can leverage these skills to create high-quality content that resonates with our audience.
Embrace AI in Your Writing:Since this role involves using AI to scale content, don’t shy away from mentioning any experience you have with AI tools. We’re keen to know how you can blend creativity with technology to enhance our content strategy.
Demonstrate Your Strategic Mindset:We love a candidate who thinks strategically! In your application, share examples of how you've approached content creation with a focus on growth and performance. Show us your thought process!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Vitality Corporate Services
✨Know Your SEO Basics
Make sure you brush up on your SEO knowledge before the interview. Understand key concepts like keyword research, on-page optimisation, and how to measure content performance. Being able to discuss these topics confidently will show that you’re serious about the role.
✨Showcase Your Editorial Skills
Prepare examples of your previous work that highlight your editorial judgement. Bring along samples of content you've created or optimised, and be ready to discuss the strategies you used to ensure they were engaging and effective. This will demonstrate your ability to lead content clusters.
✨Familiarise Yourself with AI Tools
Since the role involves using AI to scale content, it’s crucial to be familiar with relevant tools and technologies. Do some research on popular AI content generation tools and be prepared to discuss how you’ve used them in the past or how you plan to integrate them into your workflow.
✨Understand the Brand's Voice
Before the interview, take time to understand the brand's voice and values. Look at their existing content and think about how you can contribute to their strategy. Being able to articulate how you would align your content with their brand will set you apart from other candidates.
