Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing campaigns and drive performance across various channels.
- Company: Join Vitality, a multi-award-winning UK insurance brand with a vibrant culture.
- Benefits: Enjoy competitive salary, bonus schemes, health insurance, and a generous pension plan.
- Why this job: Make a real impact in a role that combines strategy and hands-on execution.
- Qualifications: 5+ years in performance marketing with strong analytical and leadership skills.
- Other info: Flexible working options and a supportive environment for personal growth.
The predicted salary is between 43200 - 72000 £ per year.
About The Role
Team Direct Acquisition - Marketing
Working Pattern - Hybrid 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Expertise in performance marketing across paid channels
- Strong analytical capability with advanced Excel skills
- Effective leadership and agency management
What this role is all about:
This 12-month fixed-term role offers the chance to drive meaningful commercial impact from day one, combining hands-on performance delivery with high-level strategic influence.
Months 1-6: You’ll lead our digital performance marketing campaigns end-to-end, directly powering UK D2C sales for Vitality Health and Life.
Months 7-12: You’ll broaden into a strategic leadership role, overseeing all digital performance channels across Health & Life and Health SME. Throughout both phases, you’ll own performance, creative direction, optimisation and agency partnership management, shaping how digital performance marketing operates at scale within Vitality.
Key Actions
First 6 Months:
- Use Excel and reporting platforms including Looker Studio, Google Analytics, SA360 and Power BI to support daily campaign management, reporting, analysis and insight generation to drive KPIs.
- Partner with the media agency to plan, launch and manage campaigns across Google, Meta, LinkedIn, TikTok and display, applying performance marketing best practice throughout.
- Act as the performance lead, confidently challenging agency recommendations and knowing which levers to pull to drive volume and efficiency through the funnel.
- Build and own a clear, product-specific testing roadmap, ensuring learnings are captured and applied.
- Support monthly budget management and ensure all performance tracking and systems remain accurate and up to date.
- Work closely with marketing, digital product, data science and sales teams to ensure joined-up delivery.
Second 6 Months:
- Lead the end-to-end digital paid media strategy, planning and delivery across Search, Social, Display, Programmatic, Affiliates and emerging platforms.
- Take full ownership of the digital media budget, including forecasting, allocation, performance accountability and efficiency optimisation.
- Ensure all paid media activity operates as a coherent, integrated ecosystem, maximising impact across the full customer funnel.
- Own delivery of Direct acquisition targets across all products and channels.
- Advance Vitality’s measurement and attribution capabilities, enabling smarter investment decisions and clear, transparent performance reporting.
What do you need to thrive?
- Significant experience in performance marketing with 5+ years experience, along with managing and working with Media Agencies.
- Proven experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio.
- Solid understanding of digital marketing tracking and measurement.
- Advanced Microsoft Excel skills (formula / pivot tables / building simple models / dashboards).
- Enjoy working with numbers & an analytical mindset.
So, what’s in it for you?
- Bonus Schemes - A bonus that regularly rewards you for your performance.
- A pension of up to 12% - We will match your contributions up to 6% of your salary.
- Our award-winning Vitality health insurance - With its own set of rewards and benefits.
- Life Assurance - Four times annual salary.
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We’re incredibly proud to be recognised for the culture we’ve created, recently being named one of Glassdoor's Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme.
Vitality’s approach to sustainability: Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Senior Digital Marketing Manager - 12 Month FTC employer: Vitality Corporate Services Limited
Contact Detail:
Vitality Corporate Services Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager - 12 Month FTC
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills in interviews! Prepare to discuss your experience with performance marketing and analytics in detail. Use specific examples to demonstrate how you've driven results in past roles – this is your chance to shine!
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications with a friendly email to express your enthusiasm. It shows initiative and keeps you on their radar – plus, it’s a great way to reiterate your interest in the role.
✨Tip Number 4
Utilise our website to apply! We’ve got all the resources you need to make your application stand out. Plus, applying directly through us can sometimes give you an edge over other candidates. So, what are you waiting for?
We think you need these skills to ace Senior Digital Marketing Manager - 12 Month FTC
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your expertise in performance marketing and analytical skills. Use specific examples from your past experiences that demonstrate how you've successfully managed campaigns and driven results.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the key skills and experiences mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it’s relevant to the role, and make sure your passion for digital marketing shines through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Vitality Corporate Services Limited
✨Know Your Numbers
Since this role requires strong analytical skills, brush up on your Excel capabilities. Be ready to discuss how you've used data to drive performance in past campaigns. Prepare specific examples where your analytical insights led to successful outcomes.
✨Agency Management Mastery
This position involves working closely with media agencies, so come prepared with examples of how you've effectively managed agency relationships. Think about times when you challenged recommendations and the impact it had on campaign performance.
✨Performance Marketing Best Practices
Familiarise yourself with the latest trends in performance marketing across various channels like Google, Meta, and TikTok. Be ready to share your thoughts on what best practices you’ve implemented in previous roles and how they can be applied at Vitality.
✨Strategic Vision
As you'll be moving into a strategic leadership role, think about your vision for digital performance marketing. Prepare to discuss how you would approach the end-to-end strategy and what metrics you would focus on to ensure success across all channels.